08/10/2026
It’s so lovely when someone appreciates the dedication and hard work of the team behind the Retford Collective; none of which could have been achieved without the imagination and dedication of ‘the boss’!
BID Member Spotlight – Hummingbird Collective Retford
The Hummingbird Collective is a unique and welcoming independent retail store located in the heart of Retford's Market Square. Situated within the former NatWest Bank building at 21 The Square, the store has quickly become a much-loved addition to the town centre, offering visitors the opportunity to discover an eclectic collection of gifts, homeware, artwork, jewellery, clothing, stationery and much more, all under one roof.
Behind the business is founder Nicola Hudson, an inspiring entrepreneur whose determination, creativity and resilience have helped shape The Hummingbird Collective into the success it is today.
Having built a career in the events industry through her business Little Hummingbird Events, Nicola faced a number of personal challenges, including a period of illness that caused her to reflect on the future and explore new opportunities. Rather than allowing these obstacles to hold her back, she used them as motivation to create something entirely new.
The name ‘The Hummingbird Collective’ holds significant sentimental meaning for Nicola, with strong personal connections to both her late mother and her husband. Over the years, the hummingbird became a symbol of love, support and resilience, making it the perfect inspiration for a business built around community, creativity and connection. Today, the name serves as a lasting tribute to those important influences in Nicola's life and the journey that led her to create The Hummingbird Collective.
The first Hummingbird Collective store opened in Wakefield in November 2023, introducing Nicola's vision of creating an indoor marketplace that brings together a wide range of independent retailers within one welcoming space. Recognising a gap in the market for a destination where customers could browse products from numerous small businesses in a single location, Nicola developed a concept that combines the charm and variety of a traditional market with the comfort and convenience of a permanent retail setting.
Building on the success of the original store, The Hummingbird Collective expanded into Huddersfield, Sheffield and Elsecar Heritage Centre with Retford following in August 2025.
Seeing beyond the scaffolding and the building's potential, Nicola recognised an opportunity to create something truly special in one of Retford's most prominent and historic town centre buildings. Today, visitors entering the Retford store are greeted by a calm and welcoming atmosphere that immediately sets it apart. Every corner of the space reflects the passion and dedication invested by Nicola and her team, creating an environment that encourages customers to slow down, browse and enjoy the experience. For many visitors, the store has become more than just a place to shop. It is somewhere to discover unique products, seek inspiration, and even stop by for a friendly conversation.
The Retford branch is home to more than 45 independent businesses, each bringing their own personality, creativity and expertise to the collective.
From handcrafted gifts and artisan products to home décor, fashion accessories and thoughtful keepsakes, the range available ensures there is something for everyone. Whether customers are searching for a special gift, the perfect card and wrapping paper, or simply treating themselves, The Hummingbird Collective offers a true one-stop-shop experience.
A key part of the store's success is the dedicated team who bring the concept to life every day. Store Managers Alison and April have been with the business since the very early days of The Hummingbird Collective and have played a significant role in its growth and development in Retford. Both are passionate advocates of independent retail and are talented creatives, with their own collections featured within the store. Their enthusiasm, knowledge and commitment help create the warm and welcoming environment that customers have come to love.
The latest store to open was Newark in July this year, based on Middlegate; this one has a truly stunning exterior facade at the old Butter Market site.
Alongside the retail offering, events remain a significant part of Nicola's vision. She works between events and retail, very rarely scheduling in any downtime!
For those who have not yet visited, The Hummingbird Collective is well worth discovering. Combining a carefully curated selection of independent retailers, a beautiful historic setting and a genuinely welcoming atmosphere, it has become one of Retford's most distinctive shopping destinations and a fantastic example of independent business thriving within Bassetlaw.
The Hummingbird Collective can be found at 21 The Square, Retford, DN22 6BN. They are open daily between 10am – 4pm. You can get in touch by visiting the website below.
Nicola is super friendly and approachable - make that move Today.
