08/06/2026
Today's independent industry report from Oakdene Hollins highlights a growing challenge facing the mattress sector:
how to balance safety, sustainability, recyclability and material transparency in a rapidly evolving world.
The report identifies greater circularity, improved traceability and better end-of-life solutions as important considerations for the future of the industry.
At Reborn, these are not new conversations.
For years we have been investing in mattress recovery, remanufacturing, material utilisation and circular economy solutions designed to keep valuable resources in use for longer and reduce reliance on the traditional take, make and dispose model.
Whilst the industry continues to debate what the future should look like, we are proud to be actively building it.
The journey is far from complete, but it is encouraging to see independent research reinforcing many of the principles that have guided our business from the beginning.
Because sustainability isn't just about recycling more.
It's about designing a future where less is wasted in the first place.