Bluebell Love

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Hello! I’m Liz — the maker and illustrator behind Bluebell Love. About Bluebell Love

Welcome to Bluebell Love! If you’re ever in the area, come and say hello!

From my garden studio on Dartmoor, I create colourful, nature-inspired embroidery designs and handmade accessories to stitch and unwind with. I’m Liz, the creative mind and maker behind this colourful corner of the crafting world. Working from my cosy garden studio on Dartmoor, Devon, I bring nature-inspired designs to life with a blend of traditional and modern techniques. The Journey Begins…
Bluebell Love started in 2015 with a simple block print and a love for lavender. What began as hand-carved lino blocks and small batches of lavender bags quickly grew into a full collection of handmade accessories and embroidery kits. My first design—a charming mix of bees and flowers—paved the way for a brand that celebrates playful colours, whimsical patterns, and the joy of handmade craftsmanship. From Block to Digital
Over the years, my craft has evolved. I still cherish the hands-on process of block and screen printing, but I’ve also embraced the world of digital design. This blend of old and new allows me to experiment with vibrant colour palettes and intricate details, creating unique fabrics that are a joy to work with. In 2024, I introduced my first digitally printed fabrics, combining the ease and precision of modern printing with my love for creative design. Embroidery with a Twist
Embroidery has always been close to my heart. Starting with cross-stitch (though I admit, I wasn’t a fan of the counting!), I soon fell in love with the freedom and creativity that embroidery offers. My prints are perfect for bringing to life with thread, and I’m thrilled to offer a range of embroidery kits and starter sets for both seasoned stitchers and beginners alike. Each kit is designed to inspire and guide you, providing everything you need to create something beautiful and uniquely yours. A Commitment to Sustainability
I believe in making thoughtful choices, which is why I prioritize eco-friendly methods wherever possible. From the water-based, non-toxic paints I use in my hand-printed fabrics to the sustainable packaging that wraps each order, I’m dedicated to running a business that’s kind to our planet. I also source my materials locally within the UK, supporting fellow small businesses and reducing my carbon footprint. Join the Bluebell Love Community
Crafting is more than just a hobby—it’s a way to connect, relax, and express your creativity. Whether you’re shopping for a gift or treating yourself, I hope my products bring as much joy to your life as they do to mine. You can often find me at local markets and craft fairs, sharing my passion for embroidery and offering hands-on demonstrations. Thank you for supporting Bluebell Love and being part of this colourful journey. Happy stitching! Warm wishes,
Liz

28/10/2026

Project Baskets! 🪡😄 I have been wanting to sew this much larger version of my thread catcher baskets for aaages 😅 In fact, I’ve had the fabric for this one waiting on the side here in the studio for an entire year 🙈 But I have finally sewn the first test project basket! 🥳😄

Now, I’ve made it large enough to fit a 5” embroidery hoop in comfortably (it also fits this 6” hoop that I’m currently using in nicely too), together with any thread bobbins, scribbled notes and bits and pieces. So when I’m thinking it’s time for a bit of stitching, I can just grab that basket and everything I need for that particular hoop is all just there inside together 🤩

I’ve been using this one this past week… and I LOVE IT! It’s been super handy, and I am over the moon with how my fabric looks at the larger scale – you can see all the little details soo much clearer 😍

BUT… I have a few things to think about…

I definitely need to do some more testing with how I sew them. For this one, I sewed it in exactly the same way as my thread catcher baskets, but purely because of the size, I think it just needs a bit more structure in there 🪡

But my biggest issue is that ... to be completely transparent… I’m not sure whether introducing another product that is so handmade is a wise decision at the moment 😄 I am battling my love and excitement of this idea with how stretched I’ve found myself this year. It’s one of the reasons it’s taken me so long to sew just this test basket! But maybe I can just sew a few here and there and not worry about having a constant supply and stock of them? 🤔🤷‍♀️ Because this one really is lovely! 😍

And if I did bring them into the Bluebell Love world as a loovely new product… I have no idea how I’d actually post them! 😆😅

So… we’ll see 😄 I have a bit of pondering to do. But I certainly have the will… so there must be a way! 😄

26/10/2026

Hog hoop stitching progress 😄🪡 I’ve finished stitching those colourful autumnal oak leaves at the top of the hoop! 🍂 I went with a padded leaf stitch in the end for those – it’s given them a really lovely raised look and has brought them right in front of those tree trunks 😄

I’m going to stitch those cute little acorns at the top next 😍 But then I can’t decide whether to go for the grass… or the mushrooms after that 🤔 I’m leaning towards the mushrooms, that way I can stitch some of the grass up the stalks a little bit 😄 Ok, yes… acorns and then mushrooms (hehe – I’m literally deciding as I’m typing this 😄).

Don’t forget, you can stitch my panel designs in any colours, threads and stitches you like – there are no rules! Stitch as much or as little as you fancy – just the outlines, colour in sections, or stitch every inch. For this one, I’ve watercolour painted the sky, and I’m planning on completely stitching everything else 😊

23/10/2026

Happy birthday Bessie!🎈Ahh, 12 years old today! 😍
We’ve both been enjoying a lovely week’s break – but I couldn’t miss posting a little celebration post for our Bluebell Love supervisor 🥰🎈

16/10/2026

Alll of the NEW goodies are now live! 🎉 Ah, at last! Many of these things I started designing months ago 😅 But they’re worth the wait though, right? 😍

🪡 The Pointless Sampler panels

🪡 Heather Hills kits

🪡 Shell needle minders

🪡 3 new slogan pencils

🪡 The upgraded needle packs

🪡 aaaand new lavender bag designs 🍄 as well as robins in the regular lavender bag size too 😄

You can find them all here... 😄

https://www.bluebelllove.com/shop/new-in

14/10/2026

So, apparently crochet hooks fit very well in your cleavage 😆 and the term ‘Embroiderators’ has now been coined (this is now my fave word and I will be using it as my job title from now on 😄). Honestly, the things that come up in our crafting antics chats just crack me up! 😆😍

But that’s now a wrap for this year’s Exeter Cathedral Autumn Fair 🥰🍂 Thank you so so much for coming along! I hope you had a lovely lovely time – I know I did 🥰

Next up for me is Coldharbour Mill 's Christmas market on 14th November (11am – 3pm) 🪡🎄

13/10/2026

Nearly ready to go at the Exeter Cathedral 's Autumn Fair 🥰🍂 I’m here along with lots of other very beautiful small businesses from 6.30pm until 9pm tonight 🍂🍄

Hope to see you here! 😍

Oh, and don’t forget we’ll all be back 10 till 3.30 tomorrow (Wednesday 14th October) too 🍂🥰🍄

12/10/2026

Phewee I’ve been a busy restocking bee over here at Bluebell Love HQ 😊 But I’ve managed to restock eeverything ready to come along with me tomorrow to the Exeter Cathedral's Autumn Fair 😄…. Including these new lavender bag designs 🥰 Aw, I was absolutely over the moon to see the first of these going off to their new homes the other week at the Creative Craft Show 🥹

Don’t forget, entry to the Cathedral and the Autumn Fair is FREE… but… if you pop over to the Exeter Cathedral website you can book a free ticket and then get a delicious free glass of mulled w**e on entry too! 🍷🥰

Can’t wait to see you there! 😊🍂🍄

⏰ Tues 13th October – 6.30pm till 9pm

⏰ Weds 14th October – 10am till 3.30pm

08/10/2026

Heather Hills embroidery kits are coming! 😄🪡

This week I’ve been turning this cute design into full kits - it’s the one we were stitching at my ‘Make & Take’ table at the Creative Craft Show the other week 😄 It just needed a few extra bits and illustrations adding into the instructions, and some packaging figuring out 😄 But now these little kits are ready to come along to the Exeter Cathedral 's Autumn Fair NEXT week 🍂😄

Just like with all my other full kits – they come with eeverything you need….. apart from scissors…. and a cuppa! 😄🫖

They’re super beginner friendly and make really lovely ‘one or two evening type’ projects – as opposed to the weeks my other full kits take. And even if you’re not a beginner, sometimes a lovely quicker stitch is just the thing that’s needed, isn’t it? 🥰🪡

I’ll be adding these to my little online shop veeerrry soon along with all the other new goodies – I’ll keep you posted on when that’ll be 😊

P.S. I feel like I’m doing a terrible job with the pics of this one – they really aren’t doing it justice 🙈 Big sighs! I’ll keep doing my very best though 😄

06/10/2026

It’s Next Week! 🍂 The Exeter Cathedral 's Autumn Fair 🍂
I cannot wait to be back under that 14th century stone vaulted ceiling 😍 It’s the longest continuous medieval stone vault in the world! It truly is spectacular 😍 And the atmosphere at this fair is always just so cosy and twinkly – it really is one of my faves to be at 🥰

I’ll be there (along with lots of very lovely other small local businesses) on Tuesday 13th & Wednesday 14th October 😊🍂

This was my stand last year, but quite a few new additions have magically appeared in the Bluebell Love world since then… so I’m gonna need a little rethink 😄

✨ Entry is FREE – but if you pop over to the Exeter Cathedral website you can book a free ticket and then get a delicious free glass of mulled w**e on entry too! 🍷🥰

Can’t wait to see you there! 😊🍄🍂

⏰ Tues 13th October – 6.30pm till 9pm
⏰Weds 14th October – 10am till 3.30pm

Address

Newton Abbot

Website

http://www.bluebelllove.com/

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