28/03/2025
‼️40% off all jumpers, cardigans on the website‼️
❗️PLEASE READ:
🚪After 5 years, I’m closing the door to my studio. Whether this is permanent shall be seen, but I feel like this chapter has come to a close for many reasons.
💔Over the Christmas period I suffered serious burnout and after having time off to reflect I’ve realised how much I was working, taking no time off to socialise and working as soon as I got up to when I went to bed. Spending so much time on my own in the studio too, life was getting very repetitive and tiring.
📱I was also struggling with the pressure of social media, feeling like I would need to post reels be active on instagram. That in itself felt like a big job and when the jumpers I rework can take up to 40 hours it was something I just didn’t have time for. But less views and a small engagement means less sales, so it’s a never-ending, vicious cycle. Working on my own, it was all getting too much and I felt the pressure immensely.
🧶The cost of one of my jumpers (although it seems expensive) has never reflected the hours and cost of materials put into reworking. If I was to fairly pay myself and include the cost of materials and tax etc they would be £300-500, but that is unrealistic so I settled for paying myself less than minimum wage and creating jumpers that I was passionate about.
⭐️I’ve adored Mad Brown Knitwear, looking back at everything I’ve achieved as a one woman business is quite remarkable. Selling jumpers to all corners of the world, collaborations with big brands and being named one of the best British business. If it’s time to say goodbye I feel like I can do so feeling accomplished, although I’m so sad that it’s come to this. I’m so passionate about the work I do and what it stands for but it’s time to give myself some free time and enjoyment.
I will be keeping the studio filled with the stacks of reclaimed jumpers and wool, just in case things change and I would like to give things another go.
♥️So thank you for the support and thank you to everyone who has purchased jumpers and supported me!
