Safomasi

Safomasi Original fabrics, rugs and homewares designed to bring joy, colour and character to your home.

Safomasi create illustrative novelty hand printed home textiles and accessories inspired by their travels to different parts of the world. Born from a love of travel, colour and beautiful things, they distill personal travel stories from different regions into playful, figurative prints that people to feel a connection to, so the scenes in their patterns seem exotic to some and familiar to others.

They aim to make products with a soul and a story that are treasured for life and bring a small part of their colourful world into your home. Founded in December 2013 by British - Indian couple Sarah Fotheringham and Maninder Singh their studio is based in New Delhi, India, although they like to jet off as often as possible to hunt for new design inspiration!

(Another) little reminder… our table linens are being discontinued after this weekend - if you’ve got something in your ...
28/08/2026

(Another) little reminder… our table linens are being discontinued after this weekend - if you’ve got something in your cart, don’t forget to checkout!

Link in bio to shop final pieces at 50% off or more.

The end of an era! 💔 Link in bio to shop the last of our table linens before we archive the collection this Monday, 31 A...
26/08/2026

The end of an era! 💔
Link in bio to shop the last of our table linens before we archive the collection this Monday, 31 August.

Interior Designers: We’re upgrading our Trade Account system to make it easier to order free samples and access trade pr...
18/08/2026

Interior Designers: We’re upgrading our Trade Account system to make it easier to order free samples and access trade pricing directly online.

If you already have a trade account or are on our trade newsletter, you’ll be the first to know when we’re live.

Not on the list - or not sure if you have an account? Just comment ‘Trade’ or DM us your email address and we’ll make sure you’re kept in the loop!

15/08/2026

We’re all for colour, personality and making a home you love!❤️ How about you?

Manali, August 2013: We’ll always remember this as our first proper little break that year!I was still working full time...
13/08/2026

Manali, August 2013: We’ll always remember this as our first proper little break that year!

I was still working full time in advertising, spending every spare hour freelancing and working on Safomasi, our recently launched side hustle. No days off until the August Independence Day weekend 🫠

We took the night bus from Delhi, arriving at dawn after a long, bumpy journey up the mountains.

Much later, this trip and others like it would inspire our Himalayan collection. Rainy walks through the woods to waterfalls, paddling in mountain streams, apple orchards, sunflowers and traditional Kullu homes dotted around the hillsides… so many memories along the way eventually found their way into our designs.

You can’t go wrong with a striped rug. It’s a classic for a reason - whatever you pair it with, it just works.But someti...
11/08/2026

You can’t go wrong with a striped rug. It’s a classic for a reason - whatever you pair it with, it just works.

But sometimes you want something classic, that’s also a little different.

Our Darjeeling rug is a striped rug with a twist, handwoven with a border inspired by the architectural details of Darjeeling - from decorative cut-work fascias and gables to corrugated roofs.

Simple, but so effective! Shown here in green, it’s also available in a blue, rust, black and of course… any colour you want through our custom made service.

07/08/2026

Just shared this on stories where it’s been seen by about 5 people, so fingers crossed this reel has more luck!

PSA to say that if the Winding Roads Quilt has been on your wishlist, there’s just one left in each size: King, Double and Single (and we’ve no plans to reprint).

Go make it yours! 💚

Our table linens won’t be around for much longer 😢They’ve brought so much colour and joy to homes all over the world, bu...
05/08/2026

Our table linens won’t be around for much longer 😢

They’ve brought so much colour and joy to homes all over the world, but now they’re all on sale at 50% off before we archive the collection, so… it’s the perfect time to treat yourself, or pick up a few gifts!

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Saint Albans

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