Switch

13/11/2017

https://www.switchconcepts.com/single-post/2017/11/13/Switch-solves-publishers%E2%80%99-header-bidder-latency-problem

New system dramatically reduces load times by launching ad requests earlier in the page load process, cutting latency, boosting viewability and improving the us

18/10/2017

One of the world’s leading Spanish and Portuguese-language media groups, PRISA Group, is adopting Switch Concepts’ server-side programmatic platform. The change will drive more transparent digital ad trading and reduce latency, significantly speeding up page load times and improving user experience.

Prisa is the latest major media group to adopt Switch’s platform. Here’s a link to press coverage of the PRISA story on Digiday.

https://digiday.com/media/el-pais-owner-prisa-shifting-header-bidding-server-side-bidding-9-markets/

Spanish media group Prisa has hit a wall with header bidding, opting for a server-to-server solution that can solve page-latency issues.

22/07/2016

Read the latest article from Switch CRO, Andy Mitchell in The Drum on why it’s time for publishers to force the horizontal trade. Read more here! http://ow.ly/HpFq3022TXO

20/07/2016

Calling all publishers! Are you looking for ways to force horizontal auctions so advertisers can all compete at the same level? What if we said this technology already exists? Read more here! http://ow.ly/W0H33022TJF

20/07/2016

gives you more control over the price of your inventory. Want to know how? http://ow.ly/S1N7h

18/07/2016

Horizontal trading creates benefits for both publishers and advertisers...but where can the industry look to find such technology? Switch CRO, Andy Mitchell speaks to the Drum about how it’s time to force the horizontal trade and better yet, the tech already exists! http://ow.ly/g4Kt3022TqV

15/07/2016

Read the latest article from Switch CRO, Andy Mitchell in The Drum on why it’s time for publishers to force the horizontal trade. Read more here! http://ow.ly/jpRt3022SFC

13/07/2016

Calling all publishers! Are you looking for ways to force horizontal auctions so advertisers can all compete at the same level? What if we said this technology already exists? Read more here! http://ow.ly/BNfM3022S3w

11/07/2016

Horizontal trading creates benefits for both publishers and advertisers...but where can the industry look to find such technology? Switch CRO, Andy Mitchell speaks to the Drum about how it’s time to force the horizontal trade and better yet, the tech already exists! http://ow.ly/RLvV3022Rg9

09/07/2016

Read the latest article from Switch CRO, Andy Mitchell in The Drum on why it’s time for publishers to force the horizontal trade. Read more here http://ow.ly/Ansr3022OgQ

08/07/2016

Calling all publishers! Are you looking for ways to force horizontal auctions so advertisers can all compete at the same level? What if we said this technology already exists? Read more here! http://ow.ly/uxyX3022NhH

06/07/2016

Higher bid density is just one of the benefits of 's . Find out more: http://ow.ly/Rp5Ds