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Hi, I am Karen MacFadyen, owner of Cake Coach Online (cakecoachonline.com) based in London, UK. We have a membership called the Cake Circle.

Otherwise known as Karen MacFadyen - Founder of CakeCoachOnline
🍰 We help cake decorators charge confidently, attract happy customers & believe in their worth.
🍰 FREE Pricing Quiz
https://www.cakecoachonline.com/cake-pricing-scorecard I trained as a business coach and obtained my City & Guilds Sugar Craft certification, with experience of running my own successful home cake decorating business. With all these skills combined, I have a unique blend of insights in both cake creation and business building to help a cake business. I have created products available both online and physical products to aid cake designers to build a bigger and more successful cake decorating business. Helping help cake decorators and home bakers turn their skills and passion into a business to be proud of. We also have a membership called Cupcake Party HQ which inspires cake decorators to explode their income with their craft skills, by learning how to start, run and scale a Cupcake Party business. The members run fun cupcake parties for groups of people locally.

01/11/2026

When a cake decorator enjoys their craft - this leads to a more tricky aspect of their "job". And that is when it comes to asking for money for a cake they enjoyed making. ⁣
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Traditionally we are taught that work is something to be endured and we long for 4 weeks' holiday. So finding something that you can earn money from plus enjoy at the same time - goes against the grain of what we were taught growing up.⁣
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But - in order to make some sensible money for your skills - you need to stop feeling bad. Get used to asking for money for a job well done. ⁣
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Imagine if you will - that you are asking for payment on behalf of another business. A business that does not belong to you. That angle makes you feel better. It's the fact that the money belongs to you - that makes us feel a bit queasy. But at the end of the day, you SHOULD be getting paid for your years of practice, multiple payments for equipment, costs for courses and more. ⁣
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Try reaching out for some books or podcasts on money mindset. This would definitely help. ⁣
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Another thing that will most definitely help is our Cake Circle membership.
We discuss all things pricing, finding new customers and a whole host of other topics.

We would love to have you on board.

There is a link on our website.

31/10/2026

CakeCoachOnline has sold the Cake Calculator into 54 countries across the world. In addition we made an electronic order form - which is easy for people who don't live in the UK to purchase, download and re-use. (We have a physical order pad - which we post out to residents of the UK)

We have had rave reviews. And this is just one of them.

Check out our website for our selection of tools to help any aspiring cake decorator with their business.

30/10/2026

I spotted a cake maker who was bemoaning about being totally swamped. That is a quality problem...or is it?⁣
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She had taken on way too many orders and could not see how she could sleep, eat AND make these orders too.⁣
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When filling up an order book for a particularly busy period - you need to be especially mindful of the time it takes to complete each order. You need to work out how many working hours you have in the time leading up to the order pickups.⁣
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If you know that you have 28 working hours in a 5 days period - then knowing how long a design takes is really important (from start to finish) in order to not overbook and cause stress.⁣
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It is especially stressful at the holiday time of year, what with organising things for your own family and possibly entertaining too.⁣
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The last thing you need is an overbooked order book - which means that your own stress levels go through the roof. ⁣
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Be mindful of the length of time for each order. Try to steer away from fresh designs that you have not completed before too. As these could take way longer than you anticipate and put you onto your back foot before you even begin the day. ⁣
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But be brave enough to declare yourself as fully booked too.⁣
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Why not follow us on Instagram for more hints and tips for your cake business? ⁣

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27/10/2026

Ever had a picky customer - who kept changing their mind?⁣
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I am sure that we have all had them eh?⁣
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But what if they continue on and on with small tweaks and amendments? Expecting you to drop everything and deal with their demands - and even worse, for no extra charge either. ⁣
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Have you got a rule in place - that once the design is settled, then any changes will be chargeable?⁣
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Could you?⁣
Should you?⁣
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If your order book for creating custom cakes is looking empty (or full of picky customers, which you dislike) - have you considered getting some new strategies in place?

As after all if you keep doing what you have always done - you well get what you have always got!

At CakeCoachONline we teach cake decorators to use their cake craft skills to earn money and create an income. We offer support, guidance, encouragement and knowledge to help build this part of your business.

Why not follow us on Instagram to get regular hints and tips?

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25/10/2026

Do you sometimes know you have a list of things to do - but yet cannot even bear to start the list?

But you find you spend more time thinking about not starting. Isn't this a waste of energy? What about if we just got on with the task that needed our attention and get it ticked off the list?

Or what about investigating quicker ways to achieve the tasks that are on our "not keen on" list? Wouldn't that be great if everything was made simpler for us?

I designed The Cake Circle to be a support for our cake decorators and home bakers who want to move forward with their businesses - but with ease. I wanted to give them guidance without an enormous time input - as I know our cake designers are always busy decorating and baking.

The drip-fed knowledge and expert help, gently pointing our business owners in the right direction, along with permanent 10% discounts from the most popular UK suppliers warehouses - make it a simple decision.

We would love to help you with guidance, support, community and knowledge you need to propel you forward.

The link is on our website

24/10/2026

There is nothing nicer than getting a positive message from a happy customer.

So my question today is - do you ask for testimonials? Do you actively encourage people to give you positive reviews and recommend you to others?

Could you start?

There are lots of ways to encourage positive behaviour from customers. And without feeling slimy too.

If you are running a business it is really important to establish your authority in your nice - cake decorating.

So start collecting those reviews and testimonials and ensure that you display them for people to see.

Did you know we have a collection of blogs on our website? This was designed to help our cake decorators to grow their businesses and confidence.

Make sure that you check it out.

23/10/2026

If you really, really want to achieve something - you will normally find a way.⁣
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Obstacles on the way to success are normal. I see this as a test to see how passionate you are about your⁣
desired goals. ⁣
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And if you search hard enough you will find an answer to your challenge too. ⁣
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Why not follow us on Instagram - and get daily hints and tips for your cake business?⁣

20/10/2026

Money and payments for the cake are probably the biggest discussions I spy on social media. Customers taking advantage and trying to bend the rules to suit themselves.⁣⁣
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Sometimes our overworked cake decorators and home bakers fold. They have their rules written down...but just for that moment they bend them and the bargain hunters spot the opportunity...and go for it.⁣⁣
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So what should the rules be? In an ideal world, 100% payment is upfront. That saves a lot of wondering whether you will get paid at the end. Avoid the awkward asking for the balance. Wondering if the customer remembers her purse etc.⁣⁣
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But accepting that this 100% rule should be in place for last-moment orders, perhaps a 50% retainer should be put in place for orders with a decent lead time. Say two weeks or more from the date of the celebration. And is that retainer just that? A non-refundable deposit? You need to decide your terms and conditions. ⁣⁣
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By the way - do you have a deadline you work to? A line in the sand where no more orders can be placed. Say two weeks before the cake is due? That way you know for sure how to plan your working week and what shopping is required for the week ahead. ⁣⁣
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But do you ask for a deposit to cover the basic shopping - from anyone - including relatives and friends? Or do you trust that they will pay up on the day? ⁣⁣
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At the end of the day - you are running a business and all relatives and friends should appreciate that too.⁣⁣
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So as my post says... No Deposit - No Cake - even friends.⁣
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Why not follow my Instagram page⁣
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And share this with someone you know who makes cakes and might like some daily hints and tips for their cake business too. ⁣⁣
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18/10/2026

This is a calculation that a lot of people fail to do, when running a business. And that is - what if I continue to undercharge over and over and not get paid what I am worth, what is the total of this?

How much has it cost me not to correct the underpayments?

I had a conversation with a girl a while ago. She was bemoaning that her family could never afford an annual holiday. I put my coaching hat on - and asked for her permission to help her. She was willing. So we unpacked her expenditure. Every week the family paid for unused gym memberships, twice daily trips to a cafe for meals. Coffees on the way to work, ci******es and the list went on. When we added these charges up for each week - and multiplied them by 52 - honestly...the entire family could have travelled to a very exotic location ...twice.

She was shocked. And realised that was how other people managed to save up for things they wanted.

And in reverse, if you fail to charge correctly over and over again - you will be out of pocket. This is exactly the same way as overspending. It is unnecessary and totally preventable. And it is one of my missions to help creative people value their skills enough to ensure that they are paid for their creations. And not be bullied by the bargain hunters - who just want as cheap as possible as a fix for their celebration.

If you want to start to get a handle on your cake pricing - check out our Cake Calculator which has been sold into 54 countries across the world and helped many cake decorators to price their goods correctly from that day forward.

Check out our website for more help with cake pricing.

17/10/2026

Starting a cake business - without any experience of small business skills can be daunting.

We help our members to use their craft skills and add on the business skills and confidence they need, to start pricing and selling their bespoke cakes.

It is so inspiring to hear that members have found our membership helpful and inspirational at the same time.

The link to our membership is on our website.

The doors are open a handful of times per year - so put your name on the wait list and we will let you know when we re-open.

Address

Telephone

+447901853359

Website

https://www.cakecoachonline.com/, https://shorturl.at/e1d8y

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