09/06/2026
Rainbow Bay is a children's shoe shop on the Whitley Bay coast. The brief was to make it bold and full of fun without feeling chaotic, and make it hold up on a busy Saturday morning.
Colour is the seed of everything in this shop, but the fixtures have function as well as fun. The hand-painted trunks are props for the shoes, the seating is designed for little people, and the slow business of small shoes going on and off. This is a space a three-year-old wants to explore, and a parent is happy to come back to.
Designed by Hues for Jen at Rainbow Bay.