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Superfolk design and make simple, beautiful home-wares for people who love the wild outdoors.

07/06/2026

“Fluffy Things”
…
In our June Diary this month we write about a child’s lawnmower frustration, fearing spiders, wildlife ponds, a sunny evening dinner at the beach, and birdwatching on the machair.

Along with a few thoughts on taking sides, flexibility, identity and trying to share our love of the natural world with our children.

The full June Diary is now on our website. Link in bio and on our stories ✨

01/06/2026

Exploring the salt marsh at Mulranny.

29/05/2026

Sycamore Keys

Today we’re adding a Sycamore Key print to our collection of Woodland Treasures.

Few things capture the simple pleasure of childhood quite like a sycamore helicopter. We still can’t resist picking them up, tossing them into the air, and watching them spiral gently back to earth.

This new block print celebrates one of the nature’s treasures.

25/05/2026

Ómos is a new Irish guesthouse and restaurant in Abbeyleix, Co Laois, which will open its doors for the first time this July. The project has been created by a very talented team, lead by chef .

Superfolk have supplied a range of our products to be used in the project. Can’t wait to see it open and we wish Cuán and all Ómos team the best of luck.

Go n-éiri an bóthar libh.

Images 1-4 by

22/05/2026

Come explore the marsh with us — and see what we found this week in May…

Sound on to enjoy the background bird song …

All of this was spotted within just a few square metres — a reminder to slow down and notice the small details around you.

1. Bog Cotton — a little rain-soaked after the recent downpours
2. Bees on Yellow Flag Irises … which are in peak bloom right now
3. Early Marsh Orchids
4. Another orchid — we think this one is an Early Purple Orchid, always open to correction
5. Cuckooflower (also known as Lady’s Smock) — flowering just as the cuckoos arrive … which we’ve been hearing lots of in recent weeks
6. A seven-spotted ladybird
7. An abandoned goldfinch nest
8. And a strange jelly-like blob… possibly some kind of bryozoan? We’d love to know if anyone can identify it?

All this is a few square metres of ground that could so easily be overlooked. Remember to slow down, crouch down, move slowly and look closely if you’re out and about in nature over the weekend. There is so much happening all around us at this time of the year.

discover nature everyday

20/04/2026

Here are some of the beautiful things you could see or do (for free) by the sea on a sunny April weekend in the west of Ireland…

3 - Discover starfish at low tide
4 - Collect Red Jasper
5 - Spot razor clams sq**rting water as the tide drops (watch closely) to see the water sq**rt up
6 - Find more starfish
7 - Practice patience while Salt fishing for razor clams
8 - Success! Collect razor clams using salt as the tide drops
9 - Spot Barnacle Geese - imagine these guys have travelled from Greenland to Ireland for the winter and should be heading back to Greenland soon
10 - Forage for seaweeds like Sugar Kelp
11 - Watch a lone wild hare in a field lit by the slanting sun
12 - Have a staring match with a cow at the beach
13 - Experience the aftermath of winter storms and high tides - every time we visit this section of the beach it completely has changed shape
14. Watch a west of Ireland sunset over rolling waves
15. Happen upon a parade of vintage Minis
16. Not photographed- watch seals playing in the estuary, spot your first swallows of the summer, happen a wild pheasant in a ditch, go sea trout angling, have a picnic on the beach, pick bog cotton

We don’t work for the west of Ireland tourism board but maybe we should. Send this to someone you think might enjoy a weekend in the west of Ireland some day

17/04/2026

This week we decided to make a test batch of our woodland prints, where we have stripped back the colour and celebrate the elegance of nature’s silhouettes.

And we love the result - pieces that are all the more striking for their restraint.

This is just a test batch - available in limited numbers, just for now.

What prompted this mad black and white minimalist moment?

Well here in the west of Ireland, many trees have yet to break into leaf. But it feels like this is probably our very last week of winters silhouettes … the season of black and white - watching backlit geese swim amongst the feathery reedbeds,gazing at bare branches against the sky and watching exposed nests silhouetted on bare tree tops.

And just as we (finally!) say goodbye to winter, I realise we will miss it. I have grown to love winter’s bare stripped back shapes and elegant forms. This time next week the world will be bright green again. So for this week we lingering in the last of nature’s elegant and minimal silhouettes.

03/04/2026

“WOODLAND ENEMIES! WOODLAND ENEMIES!”.

“Wood A-NE-MON-ES,” I correct her.

She either doesn’t hear me correcting her or doesn’t care (and knowing her, I would guess the second).

“WOODLAND ENEMIES, WOODLAND ENEMIES” she points delightedly each time we come upon a patch of anemones.

Eventually it dawns on me - woodland enemies - what a brilliant mistake for a three year old to make.

Wood anemones are a beautiful, delicate white flower. They are one of the first flowers to bloom on the woodland floor in Spring.

But I will forever imagine them now as a small army of flowers … invading the grumpy, dormant winter woodland - like something from an Elsa Beskow illustration.

The army of “woodland enemies” announce the spring, their drooping white flower heads like little helmets nodding together in agreement.

“It’s time to wake up in here. Rise and shine people!”

The Keeper is a new story - now available to read in full over on the Superfolk Journal - link in profile.

This months story is about the funny logic of children’s misremembered words and the struggling to stay open and inventive as a designer or artist when you’re no longer a beginner.

01/04/2026

“In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” — Shunryu Suzuki

This week we’re working on a project that’s really pushing us to see differently. Everything has to be black and white — no colour at all.

Usually, our prints rely a lot on the use of colour and shade working together. Now it’s just solid black and white. It’s making me think more about simplicity — what’s enough, what feels balanced, and what lets something settle into itself.

If you’re into this kind of process, keep an eye out for tomorrow’s newsletter. Our April diary is all about great mistakes, creativity, and trying to hold onto that beginner’s mindset. … and of course a little bit about cute things our kids did.

31/03/2026

Curious about how we create our Petal Vase in the studio? We're showing you the process. Our Petal Vase is made with care in the west of Ireland, same as all our Superfolk products

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