20/01/2026
Where Design Meets Purpose
My return to the Rebbe came after many years in which I had quietly placed him — and the world he represents — into a drawer, tucked away in the storage room of my life.
My first encounter with religion was not conveyed to me in a way that I could fully receive. I absorbed messages that felt, to me, like a distortion of the Jewish truth my soul remembers and deeply believes in.
My love for Hashem has always been so strong that I could never accept any version of Him other than as the greatest source of love this world has ever known — and ever will.
Because of life’s circumstances, that drawer remained closed for many years. And the Rebbe remained there too, waiting patiently, with his iconic smile so deeply associated with him, for the right moment.
That moment arrived through a small, almost unnoticed place in my city: the Chabad Midrasha of Herzliya.
Through it, he invited me to rediscover what I had always known — this time not by default, but through conscious choice, discernment, and inner clarity.
I came once. Then again. And again. Until what began as curiosity became home — my weekly source of grounding, alignment, and renewal.
There, I found spiritual depth and truth — two values that have always been precious to me.
It was in that space that I was finally able to answer a question that had long lived within me:
How is interior design an expression of my life’s purpose? And how can I offer value beyond the physical design itself?
Over time, I came to understand that professionalism is only the foundation.
What truly matters is the environment I create — one that allows people to feel at ease and free to genuinely enjoy the journey, alongside me.
I realized that I am doing far more than designing spaces.
I am offering calm, reassurance, and trust — and that touches the very core of the purpose I feel called to fulfill.
Finally, it became clear why Chabad was meant to be my first design project.
I am deeply proud of it — not only as a way of giving back to the Rebbe for the good he brought into my life, but also for the quiet mark it allowed me to leave within the living legacy of Chabad.