21/04/2026
This week always makes me pause.
Not just personally, but professionally too.
Between Yom Hazikaron and Yom Haatzmaut, I find myself thinking about what it means to build a life and a home here.
For me, a big part of that shows up in my work. Building people’s homes here. Supporting Israeli businesses - often small, family-run ones.
There’s something I see again and again. Clients sourcing products from abroad. And I get it. The range is bigger, often more affordable. But in reality, it often becomes complicated.
Things don’t quite fit the space.
You need one more item and suddenly it’s weeks of waiting and delays.
Something small goes wrong, or isn’t compatible, and there’s no one to call.
What looked simple becomes… not simple.
After seeing this more than once, I’ve become very clear about where I stand.
I believe in working locally with suppliers, carpenters, and businesses who understand how we actually live and build here - who are part of the process, and who are there when something needs adjusting (because it always does).
It’s not just about being idealistic. It just works better.
This week especially, that choice feels even more meaningful.
To create homes that are not only beautiful, but make sense here, and are built with the people around us.
Proud to be a blue and white designer, through and through. 🤍💙