Gaatha-A Tale Of Crafts

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In an era driven by industry, we bring you one step closer to a world of handmade treasures from the interiors of India...

Discover : https://gaatha.com | https://gaatha.org
Shop: https://shop.gaatha.com

Mithila painting brings all of this together on paper through vibrant colours, intricate motifs, and rich symbolism. Pas...
16/04/2026

Mithila painting brings all of this together on paper through vibrant colours, intricate motifs, and rich symbolism. Passed from one woman to another, it carries an intimate understanding of what a woman feels and expresses.

Choose the one that resonates with your taste, and bring home not just a piece of art, but a soulful companion, a friend from the villages of Bihar.
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Visit - https://shop.gaatha.com/madhubani-paintings
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What’s fascinating about India is that we don’t really have just one New Year. There are around ten to twelve different ...
14/04/2026

What’s fascinating about India is that we don’t really have just one New Year. There are around ten to twelve different New Years across the country, and most of them fall in March and April.

Except in Gujarat, where it’s slightly different. Here, the New Year comes right after Diwali. And if you think about it, it makes sense in its own way. In Gujarat, many people are engaged in trade and business. Diwali is the peak season, when business is at its best. So the new year begins right after that, after the earnings and the closing of accounts, almost like turning a fresh page.

In the rest of the country, it has a deep connection with the land. This is the time when, after months of continuous hard work, crops are harvested. There’s a sense of completion, stability, and prosperity. So naturally, people celebrate, almost taking a pause with nature.

After this, yellow begins to dominate the landscape, and as the sun grows harsher, people slow down. Children enjoy their summer vacations, often traveling to their grandparents’ homes. And when the monsoon arrives, everything awakens again, like seeds in the soil, ready to begin a new cycle with renewed energy.

Today, such long pauses and seasonal rhythms are becoming rare, especially in urban life. Work continues throughout the year, regardless of the season, and weekends often become the only small resets.

Maybe it’s worth taking a moment to pause again.
Warm greetings for Baisakhi and Vishu.

This Naga weave is not merely an object, but a narrative expressed through threads. The bold motifs, brought to life thr...
13/04/2026

This Naga weave is not merely an object, but a narrative expressed through threads. The bold motifs, brought to life through a harmonious interplay of color, reflect identity and belonging. Woven slowly on traditional looms, the fabric invites both touch and contemplation.
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Visit - shop.gaatha.com
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The significance of bone carving lies in the transformation of material. Bone is a widely available resource, primarily ...
06/04/2026

The significance of bone carving lies in the transformation of material. Bone is a widely available resource, primarily sourced from naturally deceased animals and slaughterhouses. In its raw form, however, it is not readily accepted by most people. Unlike materials such as ivory or animal teeth, which have historically been valued and admired, bone carries a different perception in its natural state.

Across many tribal communities in India, animal teeth, bones, and nails have traditionally been used to create ornaments. However, materials such as buffalo bone have not received similar acceptance. It is through the skill and craftsmanship of artisans that this raw material is transformed into refined and aesthetically appealing products, often making it difficult to associate them with their original form. Importantly, bone carving also offers a sustainable alternative to ivory, reducing reliance on materials that require strict conservation, while utilising resources that would otherwise be discarded.

Bone carving is a traditional craft practiced across several regions in India, including Kolkata, Delhi, Sambhal, Jaipur, Jodhpur, Lucknow, and Barabanki. In Uttar Pradesh, the craft is particularly concentrated in areas such as Daulatganj, Khadra, and Campbell Road in Lucknow, where approximately 200 to 300 artisans continue to practice and sustain this tradition.
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Read more - gaatha.org
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There is no room for error in Patola, and perhaps that is where its beauty lies. This sling-clutch reflects that unwaver...
02/04/2026

There is no room for error in Patola, and perhaps that is where its beauty lies. This sling-clutch reflects that unwavering commitment, where every detail has been accounted for long before it appears.

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Some of you may have heard of me before, and some of you may have not. I am “juggernaut”, a word used to describe a powe...
27/03/2026

Some of you may have heard of me before, and some of you may have not. I am “juggernaut”, a word used to describe a powerful, unstoppable, overwhelming force that moves forward regardless of obstacles. You may think, “That’s powerful,” and you would be right, because my story is just as powerful as my meaning.

I was not always this word, I was born from something far more sacred. The grand Rath Yatra of Puri, of Lord Jagannath, meaning the “Lord of the Universe” (jagat meaning world and nātha meaning lord), a form of Lord Krishna worshipped as Vishnu. During this vast procession, massive wooden chariots are pulled by thousands of devoted hands. These chariots are enormous, and once set into motion, they are difficult to control, moving forward with immense force and momentum. When British observers first witnessed this spectacle, they were astonished; they had never seen anything so grand, so powerful, so unstoppable. To them, these chariots became symbols of inevitability and immense strength, and from their awe and interpretation, I (juggernaut) was born.

In the 14th century, the traveler Friar Odoric reported that some worshippers deliberately allowed themselves to be crushed beneath the chariot’s wheels as a sacrifice to Vishnu. This account was likely an exaggeration or misinterpretation of actual events, but it spread widely across Europe. The tale captured the imagination of English listeners, and as a result, some began using me to refer to an enormous entity with powerful crushing capabilities.

Today, I exist far beyond my origins. A fictional character was made by Marvel Comics, inspired by me - called JUGGERNAUT.
Thus, I am a word rooted in sacred tradition, shaped by colonial perception, and transformed into a modern metaphor for immense and uncontrollable power.

Loose File Hoodies bring together comfort, style, and roots. Crafted in pure cotton, every hoodie features layered appli...
25/03/2026

Loose File Hoodies bring together comfort, style, and roots. Crafted in pure cotton, every hoodie features layered appliqué, hand-printed fabric, and fine embroidery.
Designed as everyday wear with a story😼, each piece carries Indian narratives into contemporary streets. Choose one for yourself, or gift it to someone who understands its soul. 💐

If you restrict your creative expression, it ceases to be truly creative.In graphic composition, we often emphasise a cl...
22/03/2026

If you restrict your creative expression, it ceases to be truly creative.

In graphic composition, we often emphasise a clear visual language. It may be based on 90° lines, grids, and minimal motifs to create a modern, architectural feel, or on curves, intersecting lines, and nature-inspired elements to evoke something organic, traditional, and expressive. We tend to believe that these languages exist separately and should not be mixed.

However, Indian visual language makes space for everything.

Temple carvings are a beautiful example of this aesthetic, where floral, geometrical, and flowing forms coexist harmoniously. Look closely and you will realise how many conventional rules are broken. This richness is not limited to carvings; it is equally visible in saree designs, where a variety of graphical elements come together like an orchestra, each distinct yet perfectly in tune.

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You use me everyday to wash your hair, but have u ever wondered about my origin, how did I came to being?For ages, I hav...
19/03/2026

You use me everyday to wash your hair, but have u ever wondered about my origin, how did I came to being?

For ages, I have existed in India, long before I was bottled and placed on your shelves. I was not always what you know me as today. I began as champi, or tel malish—a gentle ritual of warm oil and soothing hands.

 Champi was a way of healing, relaxing, and restoring. This act of massaging the scalp with care turns an everyday act into a quiet moment of comfort. Earlier, Reetha, Amla, Hibiscus, and Shikakai- herbs that cleansed and nourished long before foam and fragrance arrived- were used for cleaning hair in India.
Far away in Europe, washing hair was not common; people focused more on styling, using ingredients such as vinegar, eggs, rum, or oils. But I travelled across seas with Sake Dean Mahomed, who introduced this practice in Britain through vapour baths and therapeutic massages in the early 19th century. These Indian medicated vapoured baths were used as a cure for many diseases. There, I slowly began to change. From a massage, I became a method of washing, and in 1762, I was given the name “Shampoo.”

Over time, I transformed further with science. In 1904, I appeared as a powdered mix, in 1927 as a liquid, introduced by the German chemist Hans Schwarzkopf. By the 1970s, I had become part of everyday life. Yet even today, beneath the foam and fragrance, I carry my origins—a story of touch, care, and quiet healing that began not in a bottle, but in human hands.

 

Color is nature’s music… and when paired just right, it creates something truly worth keeping. Stitch a kurta in your ow...
17/03/2026

Color is nature’s music… and when paired just right, it creates something truly worth keeping. Stitch a kurta in your own style, pair it with a dupatta, and let the tassels sing for you. Add a touch of effortless cheer to your day with these gentle symphonies.
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Buy here ~ https://shop.gaatha.com/handloom-maheshwari-silk-top-dupatta-set
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Address

Vishwakunj Char Rasta, Paldi
Ahmedabad
380007

Opening Hours

Monday 9am - 6am
Tuesday 10:30am - 6am
Wednesday 10:30am - 6am
Thursday 10:30am - 6am
Friday 10:30am - 6am
Saturday 10:30am - 6am

Telephone

+919328006304

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