In an era where the need of the hour is to go greener, Banana fibre products are indeed a good substitute for leather, plastic as well as paper. Earthy Hues, a firm that deals exclusively in banana fibre products, was conceptualized by Rekha Rajagopal and Maya Ajay to create awareness about these products and to encourage people to appreciate and value the eco-friendly way of life. The process :
After the fruits and the leaves are harvested, the fibres are extracted from the bark of the banana plant by highly experienced artisans, thereby utilizing renewable farm resources. The process needs no electricity as they are handmade or handloomed. The result: Amazing works of art that are nature-friendly and wallet-friendly. That apart, weaving banana fibre is the source of livelihood for women in many parts of South India. The Team (Rekha Rajagopal & Maya Ajay) speaks :
“It came as a surprise to us that the stem of the banana plant, apart from being an integral part of our cuisine, can be used to make beautiful and unique products also. Banana fibre products are not easily available and not many people are aware of its existence. Earthy Hues was born out of this realization and aims to create awareness of these products. Our products range from home décor to stationery to bags, clutches and accessories. Banana fibre is also blended with fabrics like silk, kalamkari, cotton and other natural fibres to make it look attractive and contemporary. There is a perception that “going green” lifestyle is expensive. Earthy Hues makes a sincere attempt to make banana fibre products affordable to all. The response we have had to our initiative and our products is truly humbling and overwhelming. Whenever we see someone carrying one of our bags/clutches, it brings such a wide grin on our face, it’s unbelievable.”
