Studio Dashline

Studio Dashline Creative Design studio whose practice spans the fields of architecture, interior, furniture design, art, digital media, and print.

01/03/2026

NOTEBOOK | Retail Store

A retail space imagined like a quiet editorial. The store unfolds as a sequence of pages, where movement becomes narrative and clothing is experienced with calm and clarity rather than spectacle.
official by at Dhan Mill, New Delhi

At the heart of the space sits a sculpted rhombus, conceived as an editorial centrefold. It anchors the layout, presenting curated collections on elevated marble platforms, with angular sightlines that frame garments as objects of study. Soft, evenly washed light replaces spotlighting, allowing form, texture, and silhouette to lead.

Circulation moves slowly around this core. Stainless steel rails trace its edges, lime clay partitions act like page markers, and cobblestone paths introduce tactile pauses within the journey. Trial rooms and mirrors are tucked into softened corners, offering moments of privacy and reflection.

Materiality remains restrained and intentional. Lime clay, stainless steel, stone, and marble come together to create a space that feels composed, tactile, and quietly expressive.

Client: .official
Contractor:
Wall & Floor Finish: .inc
Lighting:

Photographer:

NOTEBOOK | Retail Store official by at Dhan Mill, New Delhi A retail space imagined like a quiet editorial. The store u...
23/01/2026

NOTEBOOK | Retail Store
official by at Dhan Mill, New Delhi

A retail space imagined like a quiet editorial. The store unfolds as a sequence of pages, where movement becomes narrative and clothing is experienced with calm and clarity rather than spectacle.

At the heart of the space sits a sculpted rhombus, conceived as an editorial centrefold. It anchors the layout, presenting curated collections on elevated marble platforms, with angular sightlines that frame garments as objects of study. Soft, evenly washed light replaces spotlighting, allowing form, texture, and silhouette to lead.

Circulation moves slowly around this core. Stainless steel rails trace its edges, lime clay partitions act like page markers, and cobblestone paths introduce tactile pauses within the journey. Trial rooms and mirrors are tucked into softened corners, offering moments of privacy and reflection.

Materiality remains restrained and intentional. Lime clay, stainless steel, stone, and marble come together to create a space that feels composed, tactile, and quietly expressive.

Client: .official
Contractor:
Wall & Floor Finish: .inc
Lighting:

Photographer:

Address

Maria Plaza, Coles Road, Frazer Town
Bangalore
560005

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm

Telephone

+919205307790

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Mission Statement

Holding expression on a pedestal we at The Mediocres built, paint, research and speak through the lens of experiencing landscapes, memories, shadows and human interactions.

Peculiar looking spaces are the ones our eyes take a hold of first in any interior condition that we visit or reside. It could be a diligent space - out of the context of architecture it surrounds, or a lazy space - which either exists to satisfy a code or a compromise that the architect or the client had to go through in the process. These spatial conditions are the ones that break the bounds of architecture on a daily basis.

As formalists, our interest lies deep into surrealism with a play of light and shadow involved. The rapturing forms, the grandeur of the structure, and the programs showcased through the formal elements are the basics that put us in a state of trance. Everyone at some point in their life loved the dark, small, mismatched spaces in their childhood home, the attic or the oddly hanging tree house. These spatial conditions were different, and they made us dream of the endless possibilities inside the space. The awe felt while being in these intimate areas is something we at the studio are after, spaces which are not always comforting and secure but which seduce the inhabitant or the visitor by their idiosyncrasies.