Raseel at CASA POP is a brand that is both unique and extremely versatile in its core DNA. Cosmopolitan and International in its design language, this prêt diffusion line by India’s leading lifestyle designer Raseel Gujral Ansal remains the only brand in India that boldly embraces the concept of “Art of Life”. Founded in 2013, the brand intrinsically represents the whimsical, colourful and tastefu
l style of its creator, seeking to set the trend of both utilitarian art and conversation pieces in today's home decor landscape. It targets the urban youth and is equally appreciated by different demographic and lays emphasis on ‘High Voltage Living' with a design language that is ‘Born in India, Made in India, For the World’. Illustrative graphic visuals remain the cornerstone of the brand’s design sensibility and the masterful playfulness trickles down to wallpapers, fabrics, tableware, home ware, incidental furniture and resort wear where unique vibrant, bold and edgy prints spell ‘all year round’ fashion, urban sensibility, and seasonal hues. It is one of the only brands in India which has managed to skilfully brighten interiors without relying on standard rules of drawing concepts from traditional and folk Indian elements. In addition to its flagship store in New Delhi, the brand caters to national and international markets through its e-commerce portal and in the past has also been a much talked about exhibitor in International trade circuit with Maison Et Objet, an international authority for home decor, interior design, architecture and lifestyle culture. Raseel at CASA POP masterfully embraces diverse global and seasonal influences and continually prides itself on its varied collections offering original pieces of everyday luxury.
