loopsbylj

loopsbylj customisable wall art • rugs • textile
mindfully handcrafted in India
message us for enquires.

25/08/2026

The difference isn’t subtle.

We’ve always liked the idea that a rug can do more than occupy the floor. It can introduce contrast, make an odd pairing suddenly make sense, or give a room the weight it was missing.

Not necessarily the finishing touch. Sometimes, it’s the piece everything else was waiting for.

Homes of Loops ✨

[homes of loops] [loops by LJ] [rugs] [handmade rugs] [made in India] [beautiful homes] [Indian modern interiors] [home styling]

Quiet Tide draws from the softer rhythms of nature, translated into a palette of olives, warm beiges and earthy brown. S...
22/08/2026

Quiet Tide draws from the softer rhythms of nature, translated into a palette of olives, warm beiges and earthy brown. Subtle linear details move across its surface, while layers of texture give the rug a quiet depth that reveals itself slowly.

A Loops classic for spaces that call for warmth, restraint and a little more texture underfoot.

[loops by LJ] [handtufted rugs] [area rugs] [nature inspired] [handmade rugs] [handcrafted in india] [Indian homes] [interiors inspo]

50K feels like a good moment to look back 🎥✨At the leap we took in 2020. At the early ideas and first posts. At every ru...
20/08/2026

50K feels like a good moment to look back 🎥✨

At the leap we took in 2020. At the early ideas and first posts. At every rug that left our hands and found a place in someone’s home. And especially at the people those who discovered us, stayed with us, trusted us with their spaces, and those whose hands continue to bring every Loops piece to life.

There’s been a lot of learning, making and growing between then and now. We feel incredibly lucky to be doing what we do, and even luckier to have 50,000 of you here to share it with.

Thank you for being part of Loops. Here’s to everything still to come.

[loops by LJ] [looking back] [throwback] [brand journey] [50k followers] [journey so far]

10/08/2026

You can’t rush a process shaped by so many skilled hands.

Every stage calls for judgement, intuition and experience.
Every decision influences the one that follows.

That’s why our rugs can never be mass-produced.
They’re made one rug at a time. Always.

[loops by LJ] [behind the scenes] [rug making] [handcrafted] [handtufted rugs] [artisans] [people behind loops] [art of making] [craft asmr]

It’s kinda chic to care about the things around you.To know where they come from.To notice the hands, ideas and hours be...
08/08/2026

It’s kinda chic to care about the things around you.
To know where they come from.
To notice the hands, ideas and hours behind them.
To choose design that has a life beyond a season.
To make space for craft, for curiosity, for things made with intention.

Here’s to making, choosing and living with things that mean a little more.

[Loops by LJ] [building loops] [behind the scenes] [weekend thoughts] [kinda chic]

01/08/2026

The most satisfying part isn’t adding anything. It’s removing just enough.

Tiny trims. Gentle shaping. Patient repetition.

Until the texture catches light exactly as it was meant to.

[loops by LJ] [hand tufted rugs] [rug making] [indian craftsmanship] [hand made] [process] [behind the scenes]

Three rugs. one home. each designed for a specific room, a specific mood, a specific conversation we had with the design...
31/07/2026

Three rugs. one home. each designed for a specific room, a specific mood, a specific conversation we had with the design team before a single loop was tufted. We designed each piece to hold its own room while still speaking the same quiet language as the others.

This beautiful home was recently featured in Elle, and we’re proud to have been on every floor of it.

inside a Loops home MuseLAB

[loops by LJ] [homes of loops] [elle decor india] [behind the scenes] [design process] [what you see vs what we see] [inside beautiful homes]

Some projects stay with you long after they’re complete. This was one of them.Designed by MuseLAB and now featured in EL...
29/07/2026

Some projects stay with you long after they’re complete. This was one of them.

Designed by MuseLAB and now featured in ELLE Decor India, this 4,500 sq. ft. Mumbai residence transforms what were once transitional spaces into moments worth pausing for. Every room carries a story, from the hand-painted ceiling by House of Berserk to the thoughtful interplay of colour, material and art that unfolds throughout the home.
Our contribution was a series of three custom rugs, each designed specifically for its space, yet connected by a shared visual language. Rather than acting as standalone pieces, they were conceived as part of the home’s larger narrative, quietly reinforcing the rhythm that flows from one room to the next. Being part of these projects is one of the most rewarding parts of what we do ✨

Featured in ELLE DECOR India

Every month, a few more homes remind us that no two spaces ask the same thing of a rug.Some become the quietest element ...
28/07/2026

Every month, a few more homes remind us that no two spaces ask the same thing of a rug.

Some become the quietest element in the room.
Some hold the palette together.
Some become the conversation before anything else.

A few homes from this month’s edition of Homes of Loops ✨

Studio Sacred Geometry
Dhyey Chag Architects
Deets by Swarna Joshi
Navya And A Quarter

[loops by lj] [homes of loops] [interior design] [custom rugs] [handtufted rugs] [crafted spaces]

Some landscapes are shaped by flowers. Others by time.Sandstorm, a free flowing hand-tufted rug, traces its language bac...
21/07/2026

Some landscapes are shaped by flowers. Others by time.

Sandstorm, a free flowing hand-tufted rug, traces its language back to weathered rock, shifting terrain and contours carved slowly by the elements. Every curve is a reminder that nature has been designing long before we started paying attention. The intentionally varying pile heights, the strokes and the texture free flowing like water, paints a picture that we imagined long before the rug took shape.

Part of our Back to the Roots series.

[loops by lj] [back to the roots] [nature inspired] [textile art] [hand tufted rugs] [natural textures] [handmade rugs]

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