AA Livingâs flagship store at Nepean Sea Road, Mumbai was founded nearly 20 years ago in 1998. What has remained constant over those years is an uncompromising passion for quality, brilliant design, immaculate craftsmanship and lasting value.
At Ajay Anand Living, youâll explore an exceptionally well-merchandised world of high quality bed and bath textiles, rugs and accessories. These are products of lasting value, classic design and instilled with a brand that speaks to the superb taste of a modern individualist. In everything we do, our philosophy is simple: We want to surround ourselves with products we love. We want to inspire creativity, ethical trade, as well as aesthetic beauty. This is more than a way of sourcing and selling products; itâs a way of life we highly recommend.
Quality
Backed by a world renowned Export company Faze 3 Limited â with over 28 years of experience in the textile export business, AA Livingâs bath and bed linen is manufactured with the same rigorous quality control as any reputable international brand. Our export clientele include celebrated international luxury brands Vera Wang, DKNY, Restoration Hardware, Trussardi, Country Home, West Elm, Martha Stewart, Laura Ashley, Debenhams, Marks & Spencer, Elizabeth Arden, Muji, Landsâ End, William Sonoma and Dillards. In the childrenâs sector we export to leading brands such as Cocalo, Somersault, Pottery Barn Kids and Mothercare to name a few.
Awards
Our brand was listed as part of âTop 10 stores in Asiaâ by WGSN in 2009, and won the âBest Linenâ award at the GoodHomes 2014 awards. We also won the popular choice âBest kids dĂŠcor storeâ award by Kidsstoppress.com in 2015 and 2016 for our brand Bibzy.
Our Aim
Through our interactive social media pages, we provide our customers with an insight into our latest products, events and home trends. Inside our store, customers are welcomed by textile savvy and conversant sales staff, who operate with a dedication to customer service. Our uncompromising commitment to quality, service and authenticity has earned AA Living the trust of customers who turn to us first, time and time again, whether theyâre searching for new linens, planning a bathroom makeover or outfitting their childâs nursery. For if thereâs one thing weâve learned in our 17 years, itâs that sincerity inspires loyaltyâŚand quality is the key to a customerâs heart.
Rohina Anand Khira - Our Owner and Creative Director
Rohina Anand Khira was born into a family whose sole passion was textiles. Both her father and brother are owners of the mega textile export house - Faze Three Ltd. Rohina had always steered towards the creative arts and loved painting, writing and creating. She studied at the JB Petit High School in Mumbai, before doing her graduation in woven textiles from the University of Leeds (UK).
After completing her course, Rohina returned to Mumbai and took over the renowned lifestyle brand âAjay Anand Livingâ in 2009 and rebranded it as âAA Livingâ.
Ajay Anand Living EST. 1998 was initially an export house textiles showroom nestled in the heart of South Mumbai. By the end of her first year as Creative Director at the store, she had changed it into a high end boutique brand by shifting the focus to exclusive dĂŠcor design, branding and visual merchandising. Her goal was to make international soft furnishings easily available to the Indian consumer at a competitive price.
Her growth and following on her personal Instagram handle @aa.living has been exceptional. She focuses on interiors, trends, textiles, dĂŠcor, travel and art - along with giving her followers a glimpse into her daily life. She won the Asian Paints Indian Decor Influencer Awards (IDIA) in 2016 as âInstagrammer of the yearâ and Social Media Wonderwomen in 2017.
Rohinaâs vision is to merge creativity and quality and make it easily available to all those who want an imaginative home. Sheâs a firm believer in the practicality of interior textiles, understanding the customer and then delivering creative beauty.
