15/07/2026
Can flooring become architecture?
For the Reebok shop in Milan, designed by Lotto Studio, the answer is yes.
Designed by .mb the shop in Milan transforms a simple retail space into an immersive environment for gathering, storytelling and brand experiences.
Wrapped in 168 sqm of Mogu Floor Flex, the sculptural central arena becomes the heart of the project—where architecture, material and community come together.
Discover the full case study via the link in our bio.