22/09/2015
Daniel ‘Dani’ Santamaria is a man of many talents, who effortlessly combines the ordinary with the extraordinary.
He is a former champion of the Europa Cup, an acclaimed author of books on floral design, proud owner of a successful flower shop in Hamburg, and a teacher at the Catalan Floral Art School in Barcelona for over 14 years.
At Florint’s 2015 Member’s Congress, Dani will be presenting us with his concept of the flower shop of the future, which is certain to be a unique, sensational vision.
Our Congress will be an extended weekend full of inspiring floral design, friendly colleagues and great business inspiration. Note: September 23 is the last day you can sign up at a discount. You can find the event here on Facebook: https://www.facebook.com/events/1455870591406733/
The Brochure with the complete program of our Congress can be downloaded here: http://bit.ly/1LRLSQL
Generally speaking, floral handicraft is Dani’s great passion. As he eloquently puts it himself:
“…a way of life with a high emotional content. I express feelings and sensations, I communicate through floral materials. I was born to be a florist!”
A floral space, for me, is where floral handicraft can be found in its most innovative and inspirational state. The combination and fusion between shapes and natural materials is my goal. Through that fusion I get new ideas and discover a wide range of floral concepts, and create new craft possibilities.
The strong contrasts in my homeland (Spain), the vast blue sky, the savage nature, the Mediterranean and the architecture of a city like Barcelona, with artists like Antoni Gaudí, Norman Foster, Antonio Tapies, to name but a few, are all elements that unite to form what has been, without doubt, a great inexhaustible manual of inspiration.
“Originally consists of returning to the origin, so, the original is the simplicity of the early solutions”. A phrase from Antoni Gaudí, who I always have in mind and who helps me find ways to evolve the profession of floral handicraft.
Sources of inspiration help me in my evolution as a commercial and artistic florist. Discovering and understanding different cultures and the history of art are two very inspirational paths in my personal evolution.
We hope you enjoy his design approach! Find more of his work at the website of his company: http://www.floristik-projekt.com/
