Nonno Guglielmo, together with his brother, sets up a candle company addressed to religious and devotional sector. The business works, achieves a certain level of success, and naturally, our father Evelino follows in his father's footsteps and joins the company. He has new ideas that he wants to try out and decides to make his own way in the world: he opens his own ‘candle factory’, which is both
innovative and ethically responsible. The new "Cereria" (a wax factory) derives from an excellent idea: making candles for cakes with raw materials for food use, without creating any risks for the consumer's health. The 'factory’ is set up in a small room of 16 square metres in the family home. We could say that Evelino epitomises the typical Italian artisan: part artist, part inventor, part mechanical engineer. He abandons the steam system used to melt the wax in favour of a methane-powered process with heated water which is definitely cleaner. It was 1968 and Evelino's decision to abandon the boilers that burn polluting tar - still used today- and switch to the process based on water and methane, a sophisticated hydraulic system that saves energy and reduces the environmental impact, may have revolutionised production systems, but also turned out to be a winning choice. Today, 9 out of 10 people who blow out a candle on a cake are looking at a Terenzi product.
