Novacolor Italia

29/10/2026

BE THE NEXT AMBASSADOR 2027: The selection process is nearing its conclusion. And soon, the community will have its say.

Until 31 October, our multidisciplinary jury is evaluating the projects competing to become Novacolor Ambassadors 2027.

The final ranking will determine the first 9 Ambassadors, selected directly by the jury. Their names will be revealed from 30 November to 4 December. But completing the team will also require your contribution.

On 2 November, we will reveal on our Facebook and Instagram channels the 16 projects competing for the tenth spot on the Novacolor Ambassadors 2027 team.

Starting 3 November, the projects will go head-to-head on Instagram in a knockout Social Battle: 16 projects, four rounds of challenges — Round of 16, quarter-finals, semi-finals and final — and just one winner.

Through the polls in ’s Instagram Stories, you will be able to vote for your favourites and help choose the tenth Novacolor Ambassador 2027.

On 9 November, we will announce the Social Battle winner, who will complete the team. From 30 November to 4 December, all ten Ambassadors will be officially introduced across Novacolor’s Meta channels.

The jury will choose the first nine. The tenth will be chosen by you.

Follow and get ready to vote.

Let the battle begin!

BE THE NEXT AMBASSADOR 2027: la selezione è quasi giunta al termine. E presto entrerà in gioco anche la community.

Fino al 31 ottobre, la giuria multidisciplinare è al lavoro per valutare i progetti candidati a diventare Novacolor Ambassador 2027.

Dalla classifica finale emergeranno i primi 9 Ambassador, selezionati direttamente dalla giuria. I loro nomi saranno svelati dal 30 novembre al 4 dicembre. Ma per completare la squadra servirà anche il vostro contributo.

Il 2 novembre, sui nostri canali Faceboook e Instagram, sveleremo i 16 progetti che si contenderanno il decimo posto nella squadra degli Ambassador 2027.

Dal 3 novembre, i progetti si sfideranno su Instagram in una Social Battle a eliminazione diretta: 16 progetti, quattro fasi di sfide — ottavi, quarti, semifinale e finale — e un solo vincitore.

Attraverso i sondaggi nelle IG Stories di , potrete votare i vostri preferiti e contribuire a scegliere il decimo Novacolor Ambassador 2027.

Il 9 novembre annunceremo il vincitore della Social Battle, che completerà la squadra. Dal 30 novembre al 4 dicembre, i dieci Ambassador saranno presentati ufficialmente sui canali Meta Novacolor.

La giuria sceglierà i primi nove. Il decimo lo sceglierete voi.

Seguite e preparatevi a votare.

Let the battle begin!

28/10/2026

From gesture to material, from material to space.

Clay is an ancient, natural material deeply connected to architecture.

In the hands of the decorator, it becomes a warm, textured surface capable of expressing depth, texture, and chromatic variations.

With Archi+ Argilla, Novacolor reinterprets this material through a contemporary language: natural effects and irregular nuances transform walls into authentic surfaces where materiality takes centre stage.

From earth to design, clay evolves into a new culture of surface design.

26/10/2026

Soft shades, delicate brushstrokes, and deep tones create a refined dialogue between colour, materiality, and light.

Era a Pennello Lime Paint interprets decoration through gesture: a velvety, enveloping surface where every brushstroke leaves a unique mark.

A spontaneous elegance defined by movement, colour, and natural imperfections.

Sfumature morbide, pennellate leggere e tonalità profonde costruiscono un dialogo delicato tra colore, materia e luce.

Era a Pennello Lime Paint interpreta la decorazione attraverso il gesto: una superficie vellutata e avvolgente, dove ogni pennellata lascia una traccia unica.

Un’eleganza spontanea, fatta di movimento, colore e imperfezioni naturali.

23/10/2026

COLOR BECOMES ARCHITECTURE

Colour does more than decorate a space: it shapes the way we perceive it.

Walls, niches, corners, and surfaces become part of a unified design concept, where colour helps emphasise volumes, create continuity, and add depth to interiors.

With Animamundi, colour gains an additional dimension: the distinctive finish creates variations and reflections that change with the light, constantly revealing the surface in new ways.

The result is a space where colour, light, and materiality are in continuous dialogue, transforming the wall into an integral part of the architecture.

21/10/2026

End the year with new techniques to bring to your next projects.

On December 14 and 15, RISE returns: Novacolor’s hands-on training course for applicators looking to explore decorative techniques, materials and new creative possibilities.

Two days of training and experimentation at the San Marco Group Training Hub in Marcon (VE), featuring four creative paths:

✨ Decorative Impressionism – textures, transparencies and reflections.

🔶 Modern Geometries – patterns, reliefs and three-dimensional effects.

🤍 Rustic Lime – authentic materiality and natural colour palettes.

🟤 Oxidation 2.0 – metals, oxidations and industrial-inspired finishes.

An opportunity to update your skills, experiment with new techniques and start the new year with fresh creative tools.

📅 December 14–15
📍 Marcon (VE), Italy

Discover the programme and register: https://www.en.novacolor.it/training-courses

19/10/2026

QUICK TIP | DUNE

With Dune, work the surface by following the movement of the material: avoid making the texture too uniform and allow natural variations in the application to emerge.

🎯 The best result? A soft and dynamic surface, where movement creates depth and recreates the natural effect of sand formations.

QUICK TIP | DUNE

Con Dune, lavora la superficie seguendo il movimento della materia: evita di rendere la texture troppo uniforme e lascia che le variazioni dell’applicazione emergano.

🎯 Il risultato migliore? Una superficie morbida e dinamica, dove il movimento crea profondità e restituisce l’effetto naturale delle forme della sabbia.

16/10/2026

TerenSai Spa | Astana, Kazakhstan

When materiality tells the story of a place, architecture becomes memory.

At TerenSai, a project by Nurvo Design, Kazakhstan's cultural heritage meets a contemporary design language. References to the Great Steppe, stone, clay, and traditional forms become part of an immersive environment, where every surface contributes to shaping the identity of the space.

Within this dialogue between architecture and materiality, Concrete by Novacolor and Marmur Fine define surfaces through textures and depth that interact with light and enhance volumes.

Decoration moves beyond ornamentation: materiality becomes part of the narrative, evoking landscapes, memory, and craftsmanship through a contemporary sensibility.

Design: Nurvo Design
Application: Saken Salkenov

14/10/2026

TACTILE MINIMALISM

Less decoration. More material.

Il minimalismo cambia pelle: gli spazi si fanno essenziali, ma le superfici acquistano carattere.

Niente eccessi decorativi. A dare profondità all’ambiente sono micro-variazioni, grana, imperfezioni e materia, capaci di trasformare una parete apparentemente semplice in un elemento da osservare e percepire.

CalceCruda interpreta questa nuova idea di essenzialità attraverso una superficie capace di restituire naturalezza e profondità, dove il carattere della materia emerge con discrezione.

Perché, quando tutto si riduce all’essenziale, è la superficie a fare la differenza.

12/10/2026

SURFACE TALKS 2026 | BUDAPEST

A day to discover, experience, and connect with the Novacolor community.

On October 29th, Budapest will become a meeting point for artisans, interior designers, architects, professionals, and design enthusiasts, gathering for an event dedicated to materiality and the endless possibilities of decorative surfaces.

On stage and live, four Novacolor Ambassadors - Nauzika Perra, Kyle Railton, Davide Palma, and Andy Robinson - will share different techniques, approaches, and creative interpretations through live demonstrations and inspiring moments of exchange.

An opportunity to discover new techniques, connect with fellow professionals, and be inspired by those who work with colour and materiality every day.

📅 October 29, 2026
🕤 10:30 AM – 5:00 PM
📍 Novacolor Hungary | Budapest, Hungary

Ready to see surfaces from a new perspective? Novacolor Hungary

09/10/2026

BOX MINERALS. MATERIALITY, MADE TO BE TOUCHED.

Lime, clay, and carefully selected raw materials meet research and technology to create deep, textured surfaces that absorb light and express the character of a space.

With the new Minerals Box, Novacolor brings together a curated selection of Minerals textures in a single tool, allowing you to explore finishes, materiality, and surface variations up close.

A tangible way to discover the collection, compare different interpretations of materiality, and be guided by both touch and visual perception.

Because every surface has a story to tell.

And often, all it takes to start imagining it is being able to touch it.