A.P Bloem

A.P Bloem Located in the centre of Amsterdam. Full service florist offering bespoke floral designs for every

04/06/2026

Today’s study in tone-on-tone.

Say hello to the Amber Drop 🧡🤎💛

Sometimes the most memorable stem in an arrangement isn’t a flower at all.While peonies may be the stars of the current ...
02/06/2026

Sometimes the most memorable stem in an arrangement isn’t a flower at all.

While peonies may be the stars of the current season, we’re often just as excited by the supporting cast.

This blush-pink caladium caught our eye for its incredible translucent quality. Held against the light, every vein becomes visible, creating a delicate stained-glass effect amongst the rich layers of peonies, orchids and flowering stems.

It’s details like these that we love to weave into our designs. Not to compete with the flowers, but to create contrast, depth and a sense of discovery. And we don’t buy them from cut flower growers, we find them in potted plants.

The more you take the time to look, the more you see. And that’s often where we feel like the magic really lives ✨

01/06/2026

A bakfiets full of flowers, a city we love, and a very special delivery.

Alex pedalled his petals through Amsterdam, passing beneath the Rijksmuseum on his way to a client.

One of the joys of delivering flowers by bike is that the journey becomes part of the story.

Peony season is one of our favourite times of year.While peonies often steal the show, we rarely think about flowers in ...
31/05/2026

Peony season is one of our favourite times of year.

While peonies often steal the show, we rarely think about flowers in isolation, even if they’re as gorgeous as this Peony Command Performance variety. The magic usually happens in the layers.

We love combining flowers with unexpected foliage, flowering branches and often cut from plants to create depth, movement and little details that reveal themselves over time. It’s what keeps an arrangement feeling unique rather than predictable.

Much like in photography, your eye needs somewhere to land before it can travel. The peonies capture your attention first, but the most rewarding arrangements are the ones that reveal something new each time you look.

Hellebores. One of the quiet flowers still lingering at this time of year.Sometimes called the winter rose, they appear ...
28/05/2026

Hellebores. One of the quiet flowers still lingering at this time of year.

Sometimes called the winter rose, they appear just as everything else in the world still feels half asleep.

We love them for their softness, muted tones and dainty heads, almost as if they’re also still waking up.

A small seasonal study from the shop this week.

Pom Pom - Play the Cheerleader, is back for the season 💜💜💜  Aptly named after the beautifully big and puffy hydrangea he...
21/05/2026

Pom Pom - Play the Cheerleader, is back for the season 💜💜💜

Aptly named after the beautifully big and puffy hydrangea heads that resemble oversized cheerleader pom poms. We find this bouquet playful, joyful and impossible to ignore.

Available now online! apbloem.nl

18/05/2026

A cure for the Monday Blues 💙💜

Featuring star blooms of Hyacinth, Sweet pea, Forget-me-nots, Clematis and Agrostemma ‘White Queen’.

Just a few loose spring flowers we arranged together in our favourite blue vessel from the shop.

Soft, fleeting and slightly wild… and boy, does it smell amazing!

13/05/2026

Alex creating one of our larger floral pieces using some special delicate blooms, like the almost pen-illustration-like Agrostemma Queen Purple and the pink fluffy columns of Psylliostachys suworowii, and let’s not forget about the double campanulas.

It’s all about the flowers, not the filler 🌸🌷🌼

Layer upon layer of colour, texture and movement. We’ve always believed life should be celebrated fully, and in abundance.

Nature, with a little imagination added. These technicolour chrysanthemums blur the line between botanical and confectio...
10/05/2026

Nature, with a little imagination added. These technicolour chrysanthemums blur the line between botanical and confectionery. 🍬🍭

Soft Sunday colours.

Our new star - Legume Rose ✨As if flowers decided to become art for a moment.Soft amaryllis, powdery ranunculus and warm...
07/02/2026

Our new star - Legume Rose ✨
As if flowers decided to become art for a moment.
Soft amaryllis, powdery ranunculus and warm blush tones come together in the sculptural Legume vase. A little wild, effortlessly elegant, and just bold enough to stand out.
This isn’t a bouquet that blends in — it’s a statement with character.

Available for order on our website.

Adres

Kerkstraat 151a
Amsterdam
1017GG

Openingstijden

Woensdag 09:00 - 18:00
Donderdag 09:00 - 18:00
Vrijdag 09:00 - 18:00
Zaterdag 09:00 - 18:00

Telefoon

+31202231616

Meldingen

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