29/03/2026
You all are a breath of fresh air and a ray of hopeful sunshine. Thank you for showing up like the aurora borealis and saving the month. We went from 45 000kr this month to double that in just 3 days and for that I cannot tell you enough how humbled I am by all the love, the messages, the care, the thoughtful orders (as a side note, we need 70 000kr in sales monthly to break even).
You all helped in every way, with reviews, with visits, with orders, with a simple good kind word. It means the world, this community of you near, far, and wide.
I have been writing and rewriting this post for 3 days now, but today I decided to start it from scratch. Rather than telling you all that is wrong with our small business, I would like to focus on our common reality. I know we all care about the situation in the world and that is making us fearful, concerned and perhaps more introverted and careful with our spendings than usual. I understand and respect that fully. I feel it, too. The positive in this is that we have the opportunity to reconnect to our community, to get to know each other better, to support each other, to (continue to) be kinder to our planet by saying no to mass consumption, no to plastics that, by the way, are made of the fossil fuels at the very core of the global conflicts we are living through at this very moment. Being more concerned about our spendings should keep this in mind and not derail from mindful consumption and from prioritizing small independent businesses.
Thank you for being here.
Andreea