27/08/2026
When Covid flipped my career as a leadership and business coach on its head, I went all in on flower farming. Then I realised I could combine both worlds, and@floralbusinessactivator was born in partnership with
Today is the last day of our intake before this season. It's always exciting to welcome new people alongside those who've been with us for years.
The FBA is a joyful place. It keeps me curious and determined to support people building small businesses around seasonal flowers. Christy's insight and enthusiasm for this industry keeps me on my toes.
As a florist friend keeps telling me - you're doing the job most people dream about. Even if it feels like a nightmare sometimes, of all my careers this is the best.
I've watched growers who've been part of the FBA for more than 6 years. In every case, they've had everything that actually matters - real skill with the flowers, a genuine eye, and the drive to keep turning up even when it's hard. None of that was ever the problem.
What was missing wasn't inside them.
It was somewhere to share their ideas, ambitions and challenges, so they could turn their passion for flowers into a business that works for them.
That's the whole reason the FBA exists - so the business side of growing and selling makes sense and makes money, and you're not figuring it out from scratch alone.
Whether it's setting a price without worry, tying your growing to your selling, or troubleshooting a catastrophe with a crop - inside the FBA you'll find someone who's stood where you're standing now.
After 8 years growing and selling flowers, backed by more than 20 years running my own business, I've learned one thing - doing it alone is harder than it needs to be. Retrofitting generic business advice to small-scale flower farming rarely works.
And just as you think you've figured it all out, another curveball comes along. The FBA is here to help you catch it and run with it.
If that's what you're ready for, I'd love to have you join us. Grab all the details