be>our>friend studio

18/03/2026

CYU, we developed both Brand Visual Identity and Interior Design under the concept of “Now Japanese” a reflection of traditional Japanese culinary craft in today’s rhythm of life, reinterpreted through a contemporary design approach to create a more modern and approachable Japanese dining experience.

CYU tells the story of Japanese dining through seasons.
The precision of CYU - Sushi&Handroll in winter reflects seasonality and the premium quality of ingredients, while the warmth of CYU - Shabu in spring draws from togetherness and the spirit of Hanami.

Each space is shaped by ritual, time, and feeling.
Every detail is thoughtfully designed to hold a sense of sincerity and refined simplicity, where authenticity is not performed, but naturally lived.

13/03/2026

MK Paradise began with a simple question: what do people remember about MK?

Quality ingredients, familiar flavours, and the shared experience around a hot pot.

Inspired by the idea of the God of Ingredient, the restaurant is designed as a mythical hot pot paradise where ingredients take centre stage. Murals, lighting, and material details shape the atmosphere, while the visual identity extends seamlessly across signage, menus, uniforms, and architectural elements.

From brand strategy and identity to interior design, signage, and placemaking, the project creates a cohesive spatial experience that celebrates ingredients, craft, and shared dining.


#สุกี้ ผัดซุ

04/02/2026

16/01/2026

Send your portfolio (under 10MB) to [email protected]

17/12/2025

Creative concept & installation design for

Inspired by Central Park’s promise of “Here for all of you,” we created The Warmest Gift as a welcoming gesture to the city for this festive grand opening. Through the warmth of fabric, craft, and flowing forms, the atrium is transformed into a gentle, comforting space where decorations drape naturally and feel alive.

From fabric bells carrying positive messages to graphic ribbons wrapping the escalators like a grand present, every detail is designed to evoke simple joy and invite people into a space that feels genuinely warm and welcomin. Where the blue sky meets the green of the city.

25/10/2025

In loving memory of Her Majesty Queen Sirikit The Queen Mother. Her endless dedication to the people of Thailand remains an inspiration.

With deepest reverence,
be our friend Co., Ltd.

17/09/2025

interior for mil socialclub

04/07/2025

Brand Identity for —

Building on Fillets‘ legacy, we created ”Theatrical Flavours,“ a concept inspired by their belief that savoring engages all senses. Our visual language translates the raw beauty of their cooking, unveiling nature through its artistic expression. We designed a dining experience that unfolds like a theatrical performance, dramatically flavored, creatively surprising, and holistically sensorial, from the opening act to the very last bite.

23/05/2025

Wayfinding Design for The Ritz-Carlton, Bangkok ———

Our wayfinding system for The Ritz-Carlton draws inspiration from the elegance of handwritten letters of the past, which once bridged cultures across distances.

We envisioned the hotel’s walls as parchment and each sign representing a crafted stroke of metallic ink. Starting with hand-drawn script in genuine ink, we progressed to clay modelling to explore depth and fluidity before translating it into natural-toned metal. Then, we installed them individually with precision, handcrafted balance.

Each sign resonates with a gentle gesture, guiding guests through layers of heritage and refinement through every curve and character.

24/02/2025

Interior Design and Brand Identity for .silom—

HADES is a hybrid bar that transforms with time. By day, it’s a space for fresh smoothies and coffee; by night, it transforms into a stylish cocktail bar where expertly crafted drinks take centre stage.

Our branding and space design reflects this duality, balancing contrast and transition. The cosy, inviting atmosphere encourages guests to linger while a ribbon window subtly reveals the hidden bar. As evening falls, the front seamlessly opens up, transforming the smoothie shop into an intimate nightspot—an alter ego waiting to be discovered.

Every design choice enhances this experience, ensuring that HADES remains a space to sip and craft moments that last, whether it’s a day boost or a night toast.



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24/02/2025

Interior Design and Brand Identity for .silom—

HADES is a hybrid bar that transforms with time. By day, it’s a space for fresh smoothies and coffee; by night, it transforms into a stylish cocktail bar where expertly crafted drinks take centre stage.

Our branding and space design reflects this duality, balancing contrast and transition. The cosy, inviting atmosphere encourages guests to linger while a ribbon window subtly reveals the hidden bar. As evening falls, the front seamlessly opens up, transforming the smoothie shop into an intimate nightspot—an alter ego waiting to be discovered.

Every design choice enhances this experience, ensuring that HADES remains a space to sip and craft moments that last, whether it’s a day boost or a night toast.