Southson Design

25/03/2026

Project: Nose Tea Hatyai Village Branch
Architecture and Interior Design: Southson Design Company

The building is derived from a reinterpretation of yor, the traditional lift-net structure used by local fishing communities. Its form abstracts this vernacular element into a more contemporary architectural expression, while reintroducing its characteristic curves and inward pulls to shape the spatial experience. This gesture creates an interior with softened, curvilinear boundaries, where the planning and spatial arrangement also retain a sense of distortion and fluidity.

At every entrance, extended canopies integrated with LED panels are designed to both receive and emit light, enhancing visibility and establishing a luminous threshold into the space. Inside, a navy-toned palette reflects the color of the sea, set in contrast to the exterior envelope. This transition creates an atmosphere that feels calmer, quieter, and cooler upon entry. Seating is arranged around the perimeter of the building, oriented inward toward the central drink station, reinforcing both spatial focus and communal interaction.

11/03/2026

Project: SUSHI POP .bkk
Interior design by .design

Sushi pop - drawing inspiration from J-Pop culture and the urban nostalgia of City Pop. The space reflects the character of the city through raw concrete textures, punctuated by dynamic lighting that introduces a sense of fun and vibrancy. At the same time, the dining experience retains an element of discovery—like stepping into a discreet, hidden bar tucked within the city.

18/02/2026

🙏🙏🙏🙏

03/12/2025

Kampang Artisan : Siam Paragon
Interior Design: Southson design company

Kampang Artisan is reinterpreted the cultural essence, rituals, and everyday life of Isan communities. The design draws inspiration from the traditional Bai Sri Su Kwan ceremony and the symbolic act of tying white strings around the wrist—gestures of blessing, protection, and communal connection.

The space is crafted with warm terracotta-red tones, echoing the earthy landscape of the Northeast. Overhead, rhythmic strands of hanging rope evoke the atmosphere of a village ceremonial hall or a Baan Ngaan—a communal gathering space used for monthly merit-making and traditional celebrations.

Every element is intentionally designed to make guests feel as if they are stepping into an Isan community environment, where simplicity and warmth define the way of life. The materials, colors, and ambience come together to recreate the spirit of the rituals that shape everyday connections among villagers.

09/10/2025

Noriko Project

08/10/2025

🙏🙏🙏

03/10/2025

Oxygen Weava Clubhouse

Architectural design: Subper
Interior design: Southson design
Photographer: Wittaya Panitkun

Inspired by the weaving traditions of Koh Yo, Songkhla, the clubhouse translates local craftsmanship into a contemporary interior experience. Warm wood ceilings recall traditional stilt houses, wave-like graphic patterns reflect the lake, and rattan furniture adds a natural, familiar touch.

The design emphasizes openness and comfort, creating the feeling of sunlight by the water. Circulation flows seamlessly through diverse functions—lounge, intimate seating, co-working space, meeting rooms, and fitness—offering a modern communal hub rooted in cultural heritage.

ได้รับแรงบันดาลใจจากงานทอผ้าแบบดั้งเดิมของเกาะยอ จังหวัดสงขลา คลับเฮาส์แห่งนี้ถ่ายทอดภูมิปัญญาท้องถิ่นสู่งานออกแบบภายในร่วมสมัย ฝ้าไม้ชวนให้นึกถึงใต้ถุนบ้าน ลวดลายกราฟิกเลียนแบบริ้วคลื่นทะเลสาบ และเฟอร์นิเจอร์หวายช่วยเพิ่มบรรยากาศที่เป็นธรรมชาติและคุ้นเคย
การออกแบบเน้นความโปร่งสบาย พร้อมการเชื่อมต่อพื้นที่ที่ต่อเนื่องรอบทิศ รองรับฟังก์ชันที่หลากหลาย ตั้งแต่เลานจ์ มุมที่นั่งเล็ก ๆ พื้นที่โคเวิร์กกิ้ง ห้องประชุม ไปจนถึงฟิตเนส

05/09/2025

28/08/2025