Brianna Michele Interiors

10/26/2026

10/25/2026

Your hero shot has seconds to make an impression. Is it doing its job?

When guests are scrolling through STR listings, they aren’t stopping to admire every little detail. They’re looking for a photo that immediately catches their eye and gives them a reason to click.

At thumbnail size, the smaller details get lost. What stands out? Strong composition, contrast, scale, and a clear focal point.

And here’s where it gets interesting: your most beautiful photo isn’t always your strongest first photo.

Take your top three listing images and shrink them down to search result size. Which one grabs your attention first? Which one communicates the experience without needing a closer look?

Sometimes, the difference between getting noticed and getting overlooked comes down to that first image.

Book your free consultation at the link in bio.

10/24/2026

4 design choices. 4 reasons they drive bookings and revenue, not just good photos.

In an STR, every design decision should be working for you, not just sitting there looking nice. The lighting, the textiles, the layout, even the outdoor space: it’s all strategy. It’s the difference between a guest scrolling past your listing and a guest booking it instantly, between a 1x rebook rate and a guest who tells three friends about their stay.

This is the BMI approach: design with intention, backed by what actually moves ADR, occupancy, and guest satisfaction. Not trends for the sake of trends. Not decor for the sake of decor.

Which one of these surprised you most? Drop a comment, we love hearing which details investors notice first

Ready to turn your next property into a top performer? Book your design consultation (link in bio).

10/23/2026

This is the kind of room that earns the click. A dedicated theater gives the listing an immediate hook while adding something guests can actually use together once they arrive.

Extra capacity works harder when it feels intentional. The bunk room gives families and groups more flexibility without feeling like beds were simply added wherever they would fit.

When a property is built for groups, the table becomes part of the experience. Enough room to actually gather matters just as much as how many guests the listing can sleep.

The main living space has a different job: give everyone somewhere comfortable to come back together. Plenty of seating, a strong layout, and a little personality go a long way here.

A group stay still needs somewhere to retreat. Giving the private spaces more room, comfort, and breathing space creates balance across the property.

Even the smaller rooms can carry the design story. Color, pattern, and a little risk keep the experience from disappearing once guests leave the main spaces.

Book your free consultation at the link in bio.

10/22/2026

Consider this our October mood board. And no, there isn’t a single pumpkin in sight.

We’re talking rich color palettes, layered textures, warm lighting, and the kind of living rooms that make canceling dinner plans feel like an excellent decision.

There’s something about this time of year that makes everyone crave a little more character, comfort, and atmosphere.

But here’s where we think STR investors should pay attention.

The properties that capture that feeling best aren’t necessarily the ones being redecorated every season. They’re the ones designed with enough depth, personality, and intention to feel just as inviting in October as they do in April.

Because a memorable guest experience shouldn’t have an expiration date.

Consider this your reminder that seasonal appeal and long-term investment strategy can absolutely coexist.

Which room would make you cancel your plans and stay in? We’re taking favorites in the comments.

Ready to create an STR that feels worth booking all year long? Book your free consultation at the link in bio.

10/21/2026

A sofa, a coffee table, a few collected details… and suddenly the room starts feeling like somewhere you actually want to stay awhile.

We love watching a space come together layer by layer. The furniture sets the foundation, but it’s the mix of texture, styling, lighting, and those smaller moments that gives the room its personality.

Because in an STR, the living room has a pretty big job. It’s where guests gather, settle in, and make a lot of the memories they’ll associate with the stay.

Which detail are you stealing for your own living room? 👀

Book your free consultation at the link in bio.

10/20/2026

Fall colors, without the fall expiration date.

Rust, olive, ochre, deep brown, warm neutrals. These tones may feel especially right this time of year, but in an STR, we’re thinking far beyond one season.

The right color palette can make a property feel connected to its surroundings, give each space a stronger point of view, and create the kind of visual identity that holds up in listing photos year round.

So yes, we love a fall palette. We just love it even more when it’s doing something for the property long after October.

Which color are you bringing into your STR?

Book your free consultation at the link in bio.

10/19/2026

This is where we pushed the Georgia-inspired palette a little further. The red ceiling and drapery bring the energy, while the rest of the room keeps it feeling designed rather than themed.

The connection to Athens gets a little more literal here. Local artwork gives guests an immediate sense of place while the rest of the room still feels polished enough to work well beyond football season.

Team-inspired color does not have to mean team-themed everything. Navy, red, vintage imagery, and a graphic wall treatment tell the story without relying on logos to do it.

The strongest location-driven STRs carry that identity throughout the stay, not just in one statement room. A few intentional references are enough to make the property feel like it belongs exactly where it is.

Book your free consultation at the link in bio.

10/18/2026

Same property. An entirely different experience.

These spaces weren’t transformed just to look better. Every design decision was made to give guests more to enjoy, more to experience, and more reasons to choose this STR.

A living room that invites everyone to settle in.
A dining space made for gathering.
A bedroom that feels like more than a place to sleep.
Entertainment that makes staying in part of the fun.
And an outdoor space guests won’t want to leave.

Because a great before and after should do more than catch someone’s attention. It should completely change what the property has to offer.

What could a more intentional design do for your STR? Book your free consultation at the link in bio.

10/17/2026

A haunted house, but the real scares are in the design decisions.

Builder-grade lighting. A property that could belong in any market. An amenity that feels added on instead of considered. Listing photos that miss the strongest moments.

None of these are dramatic on their own, but together they can make an STR feel less intentional, less memorable, and harder to position against the competition.

The goal is not just to make a property look good. It is to make sure every decision is helping tell a clear story about why a guest should choose this stay over the next one.

So, which one would haunt you the most?

Book your free consultation at the link in bio.