The Merchant General Store

The Merchant General Store Take a journey back to yesteryear in our historic general store dating to 1912. Take a journey back to yesteryear in our historic general store, dating to 1912.
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You'll find old time candy, classic toys, antiques, gifts, collectibles and much more. You’ll find classic merchandise from both the past and the present, including antiques, collectibles, old time candy, glass bottled soda, hand-dipped ice cream, classic toys, bath & body items, kitchen & housewares, home decor & accents, seasonal decor & merchandise and much more.

05/07/2026
1960 Black River Falls Main Street postcard featuring classic cars, timeless businesses, and parallel parking.
04/26/2026

1960 Black River Falls Main Street postcard featuring classic cars, timeless businesses, and parallel parking.

An amazing event tomorrow. Come enjoy a day Downtown. JCHS Historic Ford Garage History & Research Center
04/10/2026

An amazing event tomorrow. Come enjoy a day Downtown. JCHS Historic Ford Garage History & Research Center

Vintage April Fools Day Card.
04/01/2026

Vintage April Fools Day Card.

Depression Era Memories – Flour Sack ClothingDuring the late 1930s, many families made clothing from flour and feed sack...
03/30/2026

Depression Era Memories – Flour Sack Clothing

During the late 1930s, many families made clothing from flour and feed sacks—often turning simple materials into beautiful dresses and everyday wear for children. Some companies even began printing colorful patterns on the sacks, knowing they would be reused.

02/24/2026
02/21/2026

In Wisconsin, an inviting riverfront city blends lush forest trails, sandstone bluffs, historic downtown streets, and year-round outdoor recreation.

02/16/2026

Fresh batch of Pure Tallow soap available now! Nice nourishing soap to help keep your skin soft. Get yours at:
Target Bluff German Haus Shops

Dorset Valley Schoolhouse Restaurant

Poppin Balloons and Gifts

The Merchant General Store

Fire & Ember



02/13/2026

Roses are overrated……give the gift that will make her feel special! 🥰
An amazing scented lotion candle, Strawberry scented heart ❤️ shaped soap, lip balms or lotion dots are just a few ideas for your special someone! 😘




Available at:

Target Bluff German Haus Shops

Poppin Balloons and Gifts

The Merchant General Store

Dorset Valley Schoolhouse Restaurant

While supplies last!!

02/12/2026

Address

216 Main Street (Historic Downtown)
Black River Falls, WI
54615

Opening Hours

Wednesday 11am - 4pm
Thursday 11am - 4pm
Friday 11am - 4pm
Saturday 11am - 4pm

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