10/21/2026
Are you losing custom shirt orders because someone else is selling them cheaper? What if the problem isn't your pricing, but how you're showing customers why they should choose YOUR business?
You don't have to be the cheapest apparel decorator to get customers, but you do need to give people a reason to order from you instead of someone else!
In today's Makers & Movers Podcast, we're continuing our three-part series, **Stop Competing With the Cheapest Shirt Seller!** On Monday, we talked about why customers think custom shirts are too expensive. Today, we're focusing on how to attract the right customers, communicate what makes your business different, and sell custom apparel without constantly competing on price.
**5 Things We're Covering:**
1. **Find Your Best Customers:** Stop trying to sell to everybody and identify the customers who are the best fit for your apparel business.
2. **Understand What Customers Actually Want:** Learn why price isn't always their biggest concern and how to find out what matters most.
3. **Give Customers a Reason to Choose You:** Identify specific advantages your business offers and learn how to back them up with real examples.
4. **Explain Why Someone Should Buy From You:** Create a simple message that communicates who you help, what you offer, and why customers should choose your business.
5. **Put Your Message to Work:** Test your approach with real customers, pay attention to their responses, and improve how you sell.
Whether you're pressing DTF transfers in your spare bedroom, creating custom rhinestone apparel, or running a growing T-shirt business from home, these are practical strategies you can start using right away.
**FREE RESOURCE — STOP COMPETING ON PRICE STARTER TOOLKIT**
On Monday, we released our free Stop Competing on Price Starter Toolkit inside The Decorated Life Community. One of the included resources is our **Why Buy From You? Worksheet**, which goes along with today's episode.
The worksheet helps you identify your ideal customers, understand what matters to them, recognize your business's strengths, and explain why someone should buy from you instead of a cheaper competitor.
Join the FREE side of The Decorated Life Community to download the toolkit:
https://www.patreon.com/thedecoratedlife
Paid community members also have access to our expanded Customer Value Workbook, including more detailed exercises, customer scenarios, and a seven-day action plan.
**THIS WEEK'S 3-PART MAKERS & MOVERS SERIES: STOP COMPETING WITH THE CHEAPEST SHIRT SELLER**
Monday: Why Customers Think Your Custom Shirts Are Too Expensive
Wednesday: How to Sell Custom Shirts Without Being the Cheapest
Friday: 5 Ways to Increase Your Prices Without Losing Good Customers
**QUESTION OF THE DAY:**
If another decorator was selling the same type of shirt for $5 less, why should a customer choose YOUR business?
What's one thing you do that sets you apart from other apparel decorators? Let us know in the comments!
**SHOP THE RHINESTONE WORLD**
Rhinestones, HTV, apparel decorating supplies, tools, and more.
https://www.TheRhinestoneWorld.com
Shop The Rhinestone World:
https://www.TheRhinestoneWorld.com
FREE SHIPPING on qualifying orders over $99 after discounts and before shipping.
Subscribe to the channel so you don’t miss Bling Night Live every Wednesday at 7:00 PM CST and all of the other training, tutorials, business conversations, and live shows from The Rhinestone World.
Want to keep learning with us? Join our YouTube Memberships and find the level that fits you: https://www.youtube.com/channel/UC9k3KEjKJPqtoG-3CWyROHA/join
Join The Decorated Life on Patreon and connect with us as you build your apparel decoration business: https://www.patreon.com/thedecoratedlife
