04/13/2026
Mondays with Morford’s 👋
We know you’ve been waiting for this one! Today, we’re excited to introduce you to the owner of Morford’s Decorating—John Morford.
Fun fact: John was just 2 years old when Morford’s was founded by his dad, Merle Morford. So aside from Merle himself, it’s safe to say John might just be our longest-standing “employee”!
While in college, John started installing floors part-time—and that’s where it all began. He quickly developed a love for the craft and, after graduating, chose to stay in Chadron and continue full-time as an installer.
After 26 years of hands-on installation, John moved into a management role and eventually took over the reins when Merle retired. One of the things that truly sets John apart is his real-world experience—he doesn’t just sell the product, he’s installed it. That insight helps him guide customers toward the best choices for their homes.
Let’s get to know John a little better:
⭐ What’s your favorite type of project?
“I’m a big-picture person, so I love whole-house projects—where everything comes together. From flooring to showers, cabinets, and coordinating with other trades, seeing it all completed is incredibly fulfilling.”
⭐ What’s one thing customers should never stress about?
“Asking questions! Our team has years of experience and we love helping customers feel confident in their decisions.”
⭐ What’s your go-to flooring advice?
“I know all my installers talked about floor prep, so I am going to start there. Really, it is the most vital part of assuring a successful finished project. Along side of that, my next piece of advice would be to select the correct cleaning products. There are a lot of floor specific cleaners and vacuums and knowing what to use on your floors, will extend the life of your flooring.”
⭐ Hard surface or carpet?
“This changes all the time, but right now… carpet! There are so many fashion forward styles to choose from and I’ve definitely come to appreciate the warmth and comfort more over the years. But that being said… 😉”
⭐ What keeps you busy outside of work?
“If you know me, you know I’m always into something! I was a volunteer firefighter for 25 years and still teach fire classes with the State Fire Marshal’s Office. You might occasionally see me driving a school bus for Chadron Public Schools. I love the outdoors—boating, hiking, biking, camping, or cooking in my outdoor kitchen. But my favorite role is helping my kids with projects and being Grandpa to Quinn and Brooks.”
⭐ Go-to pick-me-up?
“As my wife calls it—something ‘foo-foo’: a sugar-free white chocolate latte! 😊”
👏 John is the energy behind the Morford’s team.
He brings together business knowledge, product expertise, and a true passion for helping customers. Through changing trends and evolving needs, one thing has stayed constant—John’s commitment to doing things right and taking care of people. John's love for Western Nebraska is hard to ignore. He truly is proud to call himself a Chadron native and so are we.
We’re lucky to call him our boss!