05/23/2023
It takes a lot to understand the chemistry at play in a well-designed space. Most people know that they like what they see, but they can’t tell you why it makes them feel good, much less how it got there. Designers spend every day tuned into these questions - we hone our craft by testing theories, peering through every viewpoint, evaluating every angle. And the point of this process is to learn and expand, to land on the other side of a successful risk. Getting there may not always be neat or tidy, but it’s during this process when the magic happens. It’s the why and the how of a well designed space that you can’t articulate - but that you can feel.