Premier - Design to Completion

Premier - Design to Completion Partner with the hospitality and multifamily experts from Design to Completion. For more information, please visit our website.

Dallas-based Premier, a wholly-owned subsidiary of Ashford Inc. (NYSE American: AINC), is a full-service firm with over 25 years of expertise across interior design and architecture, procurement, project management, construction development and contract administration. With all services yielded under one roof, Premier’s team is in constant pursuit of finding innovative solutions to the hospitality

and multifamily industry’s increasingly complex problems; from straightforward soft goods refreshes to transformative custom design renovations, their team of professionals is dedicated to design excellence across a multitude of market sectors. From concept to completion, Premier provides services that are unmatched, bringing their clients’ vision for the built environment to life.

This spring, as hospitality professionals from across the industry gathered at HD Expo, Premier was honored to see our o...
05/30/2026

This spring, as hospitality professionals from across the industry gathered at HD Expo, Premier was honored to see our own Gale Nall, Senior Vice President of Interior Design, featured in Hospitality Design Magazine's "Voices in Design" series.

The feature highlights Gale's perspective on creativity, inspiration, and the evolving role of interior design in shaping memorable hospitality experiences. Her approach reflects a core belief shared throughout Premier's design practice: the most successful hospitality environments are those that create authentic connections between people, place, and brand.

We appreciate Hospitality Design Magazine for recognizing the voices helping define the future of hospitality design and for providing a forum to share the ideas driving our industry forward.

Read Gale's interview in Hospitality Design Magazine here: https://www.nxtbook.com/emerald/hd/202604/index.php #/p/176

In gratitude and grateful memory this Memorial Day, and every day. Thank you - your service and sacrifice will never be ...
05/25/2026

In gratitude and grateful memory this Memorial Day, and every day. Thank you - your service and sacrifice will never be forgotten.

Adding momentum to the official announcement made during the opening of the 2025 United States Grand Prix, Dallas-based ...
05/05/2026

Adding momentum to the official announcement made during the opening of the 2025 United States Grand Prix, Dallas-based architecture and design firm Premier has officially unveiled its design of the new state-of-the-art trackside clubhouse for THE CIRCUIT, Circuit of The Americas’ (COTA) private member driving club in Austin, Texas. Overlooking COTA’s legendary Turn 1, the clubhouse will serve as the exclusive home for club members’ year-round access to the track and its facilities – not just during race weekends, but every week of the year.

Anchored dramatically to the hillside above Turn 1, Premier’s design will deliver a modern four-story glass and steel structure that projects forward in bold, aerodynamic layers that echo the speed and precision of the movement on the course below. Crowning the design, a luxurious sky deck with dual pools and private cabanas spans the entire building’s top floor, while a gondola station integrated directly into the building’s design offers seamless aerial access for club members and their guests to the pit building and paddock down the nearby finish line straightaway. Angled red structural fins animate the clubhouse’s façade, drawing inspiration from COTA’s iconic Observation Tower and echoing the performance-oriented language embedded in THE CIRCUIT’s logo. Inside, expansive fenestration floods social and dining areas with natural light and wall-to-wall views, creating a dynamic interplay between hospitality and horsepower. The design flows from high-octane spectacle to quiet refuge; while the exterior captures the track’s dynamic energy, the luxurious amenities within offer club members a tranquil and meticulously crafted sanctuary for restoration after a long day on the track.

A new-build development, Premier is providing architectural design expertise, and is also slated to provide interior design and procurement services for the project.

Spring has sprung, and with it, a renewed appreciation for spaces that bring the outdoors in. That sensibility is on ful...
05/02/2026

Spring has sprung, and with it, a renewed appreciation for spaces that bring the outdoors in. That sensibility is on full display at the recently renovated Courtyard San Diego Downtown Little Italy, where Premier’s Interior Design team led a comprehensive reimagining of the guest arrival experience.

As part of a property-wide renovation, the design approach centered on competitively repositioning this select-service hotel amongst its full-service peers. The registration area became a defining moment within that strategy, with Premier’s Interior Design team conceiving the design through a biophilic lens and anchoring the space by way of a sculptural, greenery-integrated installation that activates the lobby. Set against warm wood tones, layered natural textures, and a palette inspired by San Diego’s coastal environment, the composition introduces depth, movement, and a tangible connection to nature.

Last week, Premier was proud to introduce our Hylo Park North Las Vegas mixed-use development in the City of North Las V...
04/11/2026

Last week, Premier was proud to introduce our Hylo Park North Las Vegas mixed-use development in the City of North Las Vegas on behalf of Agora Realty & Management Nevada LLC. The transformative project will introduce a new team sports-oriented destination for hospitality, retail, and community services as part of a new town center development for the city.

As part of the development, Premier is also providing architectural design services on a new-build Embassy Suites hotel on the site. To activate the new hotel, Premier’s Architecture and Interior Design teams are creating a modern sports-inspired destination with styling and finishings that elevate this hotel beyond its upscale full-service position, and which will uniquely cater to teams and the sports tourism draw of the wider Hylo Park North Las Vegas development.

Premier is proud to share that our Le Méridien Fort Worth Downtown adaptive reuse and boutique hotel conversion project ...
03/31/2026

Premier is proud to share that our Le Méridien Fort Worth Downtown adaptive reuse and boutique hotel conversion project has been recognized with an Honorable Mention in the 2025 BLT Design Awards. The international award program celebrates excellence across architecture, interiors, and the built environment.

As one of the defining accomplishments of this project’s scope, Premier’s world-class interior design team led the adaptive reuse of a 188-guestroom hospitality destination by completely transforming the vacant 14 stories of an existing hull of an edifice.

Deconstructing the design program, the intent behind the interior design team’s vision was playfully ambitious: “Blend European glamor with cowboy swagger.” Inspired by both the city’s revered standing as one of the epicenters of America’s western heritage, as well as the modern and glamorous European-inspired aesthetic that defines the hotel’s brand, the interior design team seamlessly blended western bravado with European flair by juxtaposing rough and tumble western design elements throughout the hotel’s otherwise sophisticated spaces.

This recognition underscores Premier’s continued leadership in adaptive reuse and hotel design, leveraging design as a strategic tool to unlock value, reanimate legacy structures, and deliver differentiated guest experiences within highly competitive urban markets.

Our thanks to the BLT Design Awards Judges Panel for their consideration.

For more on Premier’s honorable mention, visit the BLT Design Awards recognitions page: https://bltawards.com/winner/hm/2025/132-22130-25/0/

For more on Premier’s design and delivery of the Le Méridien Fort Worth Downtown adaptive reuse and boutique hotel conversion project, visit our blog: https://www.premierpm.com/blog/discover-premiers-adaptive-reuse-and-historic-conservation-capabilities-deconstructing-our-le-meridien-fort-worth-downtown-project/

Premier is proud to announce it has been commissioned by Agora Realty & Management Nevada LLC to provide master planning...
03/27/2026

Premier is proud to announce it has been commissioned by Agora Realty & Management Nevada LLC to provide master planning and architectural design services for Hylo Park North Las Vegas, a transformative mixed-use development that will introduce a new team sports-oriented destination for hospitality, retail, and community services in the City of North Las Vegas.

Envisioned as the future core of a new town center, Premier’s vision for the 73-acre development is to create a team sports–anchored retail and entertainment destination. The walkable district will integrate sports-oriented retail and dining, and will include a massive 200,000+ square foot indoor sports facility designed to accommodate multiple basketball courts and a configurable indoor football field. Positioning the development as a regional and international tournament destination, the project also includes a new-build Embassy Suites hotel tailored to support sports tourism and team-based travel.

Premier is providing master planning and site study expertise on the project while also leading architecture, interior design, and procurement services for the Embassy Suites portion of the development. Through its integrated service model, Premier is aligning planning, design, and delivery to support a cohesive sports-driven mixed-use environment and a high-performing hospitality experience.

Hylo Park represents a significant investment and purposeful revitalization effort in North Las Vegas. Premier is honored to collaborate with Agora Realty & Management on a project that will establish a new model for mixed-use development, and which will contribute meaningfully to the continued growth of the North Las Vegas community.

This week, Premier proudly announced the promotion of Gale Nall to Senior Vice President of Interior Design.Since joinin...
03/20/2026

This week, Premier proudly announced the promotion of Gale Nall to Senior Vice President of Interior Design.

Since joining Premier in 2024 as Vice President of Design, Gale has quickly become an instrumental leader in advancing one of the firm’s most important strategic priorities: the growth of Premier’s third-party business. Gale has also played a key role in strengthening Premier’s relationships with major hospitality brands, further elevating the company’s position as a leading hospitality design studio. Her ability to grow third-party engagements, cultivate trusted brand partnerships, and lead teams in delivering high-quality projects has been a major factor in her promotion and reflects the direction Premier will continue to prioritize in the years to come.

During her time at Premier, Gale has also led meaningful operational improvements within the Interior Design Department. Through stronger team leadership, refined design workflows, and a disciplined focus on project management, she has helped ensure Premier’s Interior Design team is consistently delivering projects on schedule, on budget, and at the high level of quality Premier’s clients expect.

As Senior Vice President of Interior Design, Gale will continue to lead the Interior Design team while further advancing the design vision and operational performance of the department. Her leadership will be instrumental in strengthening collaboration across Premier’s Architecture, Procurement, Corporate Engineering, and Project Management teams as the firm continues to strategically expand its third-party business and advances its reputation for delivering world-class design solutions for its clients.

Congratulations Gale!

Our clients and industry partners appreciate first-hand our reputation as one of the industry’s leading hotel renovation...
03/08/2026

Our clients and industry partners appreciate first-hand our reputation as one of the industry’s leading hotel renovation firms. But nothing underscores the impact we have on the destinations and spaces we redesign as much as a before-and-after view of our handywork.

The transformation of La Co**ha Key West shows how strategic design can breathe new life into an iconic hospitality property.

Serving as both architect and interior designer, and also providing procurement and project management expertise on the project, Premier led the renovation of this historic hotel, carefully modernizing guest spaces and public areas while honoring the character that has made La Co**ha a Key West landmark for generations.

For Premier, hotel renovation is about more than updating interiors. It’s about repositioning hospitality assets, enhancing performance, and creating memorable environments that resonate with today’s travelers.

Last week we were proud to share Travel + Leisure Co.’s feature of Premier’s design of the Cameo Beverly Hills, LXR Hote...
02/28/2026

Last week we were proud to share Travel + Leisure Co.’s feature of Premier’s design of the Cameo Beverly Hills, LXR Hotels & Resorts. Representing our latest luxury hotel project, Premier delivered interior design, architecture, corporate engineering, procurement, and project management expertise on this, Beverly Hills’ latest luxury hotel destination.

The spotlight continues to shine on this project and its luxurious design unabashedly activated by Premier’s Interior Design team. This week, Premier is proud to share Hotel Designs Magazine’s feature of the hotel, including an intimate walkthrough capturing Premier’s stunning design of the property.

Our thanks to project partners Sixteenfifty for their legendary hospitality and experiential branding expertise on the project, as well as to Kevin Barry Art Advisory for their world-class art curation.

Read Hotel Designs’ article here: https://hoteldesigns.net/industry-news/cameo-beverly-hills-lxr-hotels-resorts-turns-the-page-on-a-new-chapter/

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14185 Dallas Parkway, Suite 1400
Dallas, TX
75254

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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