ASM Auto Upholstery

ASM Auto Upholstery We are the premier upholstery shop owned and operated by Sue Martin as seen on Discovery's Fast n Lou She and her friend reupholstered it in her garage.
(1801)

Sue was born in Taiwan to a family of farmers where she learned her hard work ethics. Sue moved to the United States in 1984 with her husband and children. In 1990 she got started in the upholstery business with her husband’s 1968 Grand Torino. From there, she had a business opportunity to purchase an existing upholstery company, going bankrupt, in a 1000 square feet garage in Dallas, Texas. She p

urchased it for $4,500 and ASM Auto Upholstery was born. For years she worked day in and day out, sometimes working 24 hours a day, for 3 to 4 days in a row. Practically living at the shop, sleeping in shifts, 100 percent committed to making deadlines, in an attempt to gain the reputation of dependability and quality. After a few years of work, having gained many loyal customers, ASM grew by renting an additional 1000 square feet of the adjoining slip next door. Eventually she expanded by moving across the street and leased 2000 square feet of a building, with a parking lot.

3 years later she purchased the entire complex, 8800 square feet, which is where ASM remains today. Having gained the reputation for top quality work and unfailing customer service, at the most competitive pricing, ASM is the premier upholstery company in the D/FW Metroplex. With our restoration experience, having boosted us to the top tier of upholsterers, we are now getting restoration shipments from across the country. Sue is an example of the true American dream.

Military green out. Classic black in. This G-Wagon just got a whole new attitude 
08/05/2026

Military green out. Classic black in. This G-Wagon just got a whole new attitude 

Another classic back on the road with a fresh new interior! Custom seat upholstery and new carpet for a clean, timeless ...
08/02/2026

Another classic back on the road with a fresh new interior! Custom seat upholstery and new carpet for a clean, timeless look.

We carefully preserve the original leather and brought the heat damage dashboard back to life without replacing the enti...
07/28/2026

We carefully preserve the original leather and brought the heat damage dashboard back to life without replacing the entire dash.

One of the best parts of custom interior is making it uniquely yours. From classic diamond stitch to modern hexagon and ...
07/24/2026

One of the best parts of custom interior is making it uniquely yours. From classic diamond stitch to modern hexagon and custom designs, we can create a look that fits your style.

1988 Jeep Grand WagoneerThese aren’t typical door panels. Each one is built with four layers of panelboard, all of which...
07/21/2026

1988 Jeep Grand Wagoneer

These aren’t typical door panels. Each one is built with four layers of panelboard, all of which had deteriorated overtime.

We saved the original covers, fabricated new backing boards, and restore the panels to the original appearance.

Sometimes the hardest work is what you never see.

Jeep

When you’re working on a Rolls-Royce, every detail has to meet the same standard as a vehicle itself. Fresh leather. Cri...
07/11/2026

When you’re working on a Rolls-Royce, every detail has to meet the same standard as a vehicle itself.

Fresh leather. Crisp embroidery. Factory inspired craftsmanship.

The gold engine turned dash gives this Trans Am a whole new look. We love how it turned out! What do you think?  ...
07/01/2026

The gold engine turned dash gives this Trans Am a whole new look. We love how it turned out!

What do you think? 

Another custom seat in the books! We love the combination of the Road Runner embroidery, diamond stitch, and orange acce...
06/27/2026

Another custom seat in the books! We love the combination of the Road Runner embroidery, diamond stitch, and orange accents. Thanks for trusting ASM Auto Upholstery!

This BMW M3 door panel armrest had significant wear and cracking from years of use. Rather than replacing the entire pan...
06/19/2026

This BMW M3 door panel armrest had significant wear and cracking from years of use. Rather than replacing the entire panel, we repaired and refinish the damaged area, restoring a smooth factory appearance while retaining the original panel.

Another BMW brought back to lifeThe original door panel had the common BMW issue of the insert separating, leaving a gap...
06/10/2026

Another BMW brought back to life

The original door panel had the common BMW issue of the insert separating, leaving a gap and damaged appearance. We restored the panel to give the interior of fresh look.

Address

11511 Reeder Road
Dallas, TX
75229

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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