A New Day Aromatics

A New Day Aromatics A signature scent, for every day.

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02/14/2026

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Love is in the air… and it smells REALLY good in here 💕We made the cutest little Valentine’s baskets for the shop and th...
01/29/2026

Love is in the air… and it smells REALLY good in here 💕

We made the cutest little Valentine’s baskets for the shop and they are the perfect small but thoughtful gift 🧺💖 Each one comes with
• a cute woven basket (perfect to reuse as a trinket dish or catch all for keys, chapstick, etc.)
• Valentine’s tissue paper
• a wax melt + room spray duo
• and maybe a few chocolate kisses tucked in there too because we’re extra like that 🍫😘

They’ll be available in the shop until Valentine’s Day or until we sell out 💗

And don’t worry, if your Valentine prefers something a little less sweet and a little more 🔥 we’ve got our more masculine scent, Rugged Day, ready to go too.

Come grab one before they’re gone 💌

This icy weather has us over here day dreaming about spring 🌸🌷🌿 A Sunny Day is our lemon buttercream dream, citrus swirl...
01/26/2026

This icy weather has us over here day dreaming about spring 🌸🌷🌿 A Sunny Day is our lemon buttercream dream, citrus swirled with vanilla for that sweet, fresh, *just open the windows* kind of vibe. Like a warm spring day when the air feels new again 🌼 If we can’t skip to spring yet, at least we can make it smell like it.

Who else is ready for sunshine and open window weather? ☀️🍋

I’ll be at the shop today from 8–1 ❣️Swing by and build your Emergency Cozy Kit ✨Candles ✔Diffusers ✔Smell goods that ma...
01/24/2026

I’ll be at the shop today from 8–1 ❣️
Swing by and build your Emergency Cozy Kit ✨

Candles ✔
Diffusers ✔
Smell goods that make you forget it’s freezing outside ✔

If you end up stuck at home, the last thing you want is a cold, dark, stinky house 😅 Our candles and diffuser sets need no electricity, give you beautiful light, a little warmth, and make your space smell absolutely amazing. Survival, but make it cozy. 🤌🏼

Stock up now, thank yourself later 🕯️🏠

On the real, please stay safe and warm this weekend.
Only 55 days until spring 🌷 We are getting there. 🌞

Hello, New Year! 💫Wishing you little moments of joy all year long. 🤎
01/01/2026

Hello, New Year! 💫
Wishing you little moments of joy all year long. 🤎

✨ Now through 12/23 ✨• 6 wax melts for $30• BOGO 50% cleaners & carpet powders📍 Inside Mattie’s Shave Cave117 Water St, ...
12/18/2025

✨ Now through 12/23 ✨
• 6 wax melts for $30
• BOGO 50% cleaners & carpet powders
📍 Inside Mattie’s Shave Cave
117 Water St, Front Royal

Buy two get 20% off all items today 11/25 and tomorrow 11/26 in-store ONLY! This can be mix and matched with Mattie’s Sh...
11/25/2025

Buy two get 20% off all items today 11/25 and tomorrow 11/26 in-store ONLY! This can be mix and matched with Mattie’s Shave Cave merch as well. ☺️

We’ve been working on some big things over at A New Day Aromatics. We’re beyond excited to share that our items are offi...
11/13/2025

We’ve been working on some big things over at A New Day Aromatics. We’re beyond excited to share that our items are officially available in a storefront! Over the past few weeks, we’ve been getting settled into our new home inside Mattie’s Shave Cave 🪒✨
You can now find all of our products in store, so stop by, say hi, and check out our full line of signature scents! 😌

📍117 Water St Front Royal, VA

10/22/2025

Big News from A New Day! ✨

We’re so close to opening the doors of our new shared home! A New Day office and Mattie’s Shave Cave are coming together under one roof!

All that’s left is one final license before we can officially open, we can already feel the energy and excitement!

While we wait, we’re launching exclusive preorder bundles to help bring this dream across the finish line, and to give you something special in return. These bundles are packed with our most-loved products and make the perfect Christmas gifts! ❤️

🪒 Mattie’s Shave Cave Bundle $100
Includes:
•1 Hat
•1 Mustache Freshie
•1 T-Shirt
•1 Beard Oil
•1 Beard Balm
•First access to Mattie’s Shave Cave booking schedule before it opens to the public!

🕯️ A New Day Aromatics Bundle $100
Includes:
•1 Candle
•1 Multi-Purpose Cleaner
•1 Room & Linen Spray
•1 Carpet Powder
•1 Diffuser Oil
•1 Wax Melt

💖 Our Wall of Thanks!
This community is the heart of everything that we do. Every bundle preorder helps bring this space to life, and every name will be proudly displayed on our Wall of Thanks inside the shop on opening day. When we open our doors, your support will be showcased right there with us.

Bundle preorders can be placed by messaging us here, Mattie’s Shave Cave or A New Day Cleaning (payment required to confirm).

From the bottom of our hearts, thank you for believing in us, for showing up, and for helping us keep this dream growing.
We can’t wait to celebrate this next chapter with you. Stay tuned! ❤️

-Dana & Mattie
A New Day Cleaning | A New Day Aromatics | Mattie’s Shave Cave

$130 Value- Raffle Bundle! 🎉We’re excited to donate this incredible bundle to be raffled at the CSM Gives Back Tox-A-Tho...
10/21/2025

$130 Value- Raffle Bundle! 🎉

We’re excited to donate this incredible bundle to be raffled at the CSM Gives Back Tox-A-Thon happening this Sunday, 10/26 from 8am–6pm, benefiting Reaching Out Now 💛

This bundle includes one of our newest and most popular scents, A Lovely Day, featuring a diffuser bundle, candle, wax melts, carpet powder, and a room + linen spray.

PLUS three limited edition fall wax melt buckets, a 40 set of matches, and a New Day scented car oil diffuser! 🍂✨

Don’t miss this event, it’s all for a wonderful cause and you just might take home a little piece of A New Day! 💕

📍1201 N Shenandoah Avenue Front Royal, VA

This chilly morning is going to turn into a beautiful sunny afternoon! All your favorite goodies in one place 🍂✨ Come st...
10/11/2025

This chilly morning is going to turn into a beautiful sunny afternoon! All your favorite goodies in one place 🍂✨ Come stroll through the Festival of Leaves, and say hi! We are waiting for you! 🤩

Address

Front Royal, VA
22630

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