09/30/2026
Such a positive spokeswoman for our corridor, town, area. Well respected ... glad Elisabeth is recognized for her passion and dedication!
Congratulations to Elisabeth Barton, owner of Echo Adventure Cooperative, winner of the Spirit of Tuolumne County Award!
The Spirit of Tuolumne County Award recognizes an individual or organization who truly embodies the essence and heart of Tuolumne County. This person represents the county’s heritage, community values, and welcoming spirit, inspiring both locals and visitors through their passion, positivity, and pride in the region.
Elisabeth Barton is a founding member of Echo Adventure Cooperative, a worker-owned Yosemite guide service, and President of Aspen Outdoor Management Services, Inc., a Yosemite-area management company specializing in outdoor recreation, hospitality, visitor services, and public-lands operations. Since 2010, she has been passionate about making the Yosemite region more accessible, meaningful, and welcoming to visitors of all backgrounds and experience levels.
With more than 15 years of experience in recreation management and destination tourism, Elisabeth combines hands-on operational expertise with a focus on visitor-centered business development, sustainable growth, and strengthening the communities that support gateway tourism. Her work has been recognized with both the Valley Sierra SBDC Small Business of the Year Award and the U.S. Small Business Administration Fresno District Rural Business of the Year Award. She holds an MBA from the UC Davis Graduate School of Management and is currently leading Aspen’s expansion into campground and recreation management along the Highway 120 Yosemite corridor.
Please join us in celebrating Elisabeth Barton for her outstanding contributions and for truly representing the Spirit of Tuolumne County!
The Tuolumne County Tourism Industry Awards will be presented at the Visit Tuolumne County Tourism Summit on Oct. 15th at Chicken Ranch Casino Resort.
The Tourism Summit is open to industry professionals and community members who are interested in learning about tourism, Tuolumne County's #1 economic driver. Click the link to register! https://www.visittuolumne.com/tourism-summit