Wisconsin & Upper Midwest Florists Association

09/07/2026

Fragrance is part of the design experience🌹

In The Profitable Sympathy Portfolio, David Powers AIFD reminds florists that roses are not just about color and shape — some varieties bring fragrance, movement, and personality as they open.

Free Spirit roses, for example, can become more fragrant, more expressive, and even change color as they bloom. Those are the details customers remember.

A design they can see, smell, and experience?
That’s something else ✨

🎤 Presented by David Powers AIFD
🤝 Sponsored by Teleflora
▶️ Watch the full session on WUMFA’s YouTube channel

09/04/2026

The full Profitable Sympathy Portfolio session is now available on WUMFA’s YouTube channel. 🌿

In this Main Stage Design Show, David Powers AIFD shares inspiration and practical ideas for building sympathy offerings that feel thoughtful, elevated, and profitable.

From design presentation to product strategy, this session is a great watch for florists looking to strengthen one of the most meaningful areas of their business.

🎤 Presented by David Powers AIFD
🤝 Sponsored by Teleflora
▶️ Watch the full session on WUMFA’s YouTube channel

09/03/2026

https://conta.cc/4xcTloN

Email from Great Lakes Floral Association Buy Today and SAVE!   Stock up for Wedding & Prom season and support GLFA and WUMFA at the same time. The new Fitz Design Power Pak packs 44 essential florist

09/01/2026

🌸 2026 WUMFA Wholesale Employee of the Year Award
🏆 Recipient: Tom Bauer
💐 Business: Kennicott Brothers Company

WUMFA's Wholesale Employee of the Year Award recognizes individuals whose work behind the scenes helps keep the floral industry moving forward.

Tom’s commitment, professionalism, and continued service to florists and the wholesale floral community are well worth celebrating.

Please join us in congratulating Tom Bauer of Kennicott Brothers Company ( Kennicott ) on this special recognition. ✨

08/30/2026

Does your shop have a south-facing window? ☀️

In **Mastering the Care & Handling of Green Plants**, Sam Rosenthal explains why window direction matters when caring for plants in a floral shop.

A southern exposure often means the strongest, most consistent sunlight throughout the day — especially in summer when the sun is high and intense.

That kind of light can be great for plants like:

🌵 Cacti
🌿 Succulents
🍃 Crotons
🪴 Ficus
🌱 Variegated plants

Understanding light helps you place plants where they can actually thrive — not just where they look good for the moment.

🎤 Presented by Sam Rosenthal
🤝 Sponsored by Karthauser & Sons, Inc.
▶️ Watch the full session on WUMFA’s YouTube channel

08/28/2026

WUMFA Members! Mark your calendars 🌸

The Cascade Bouquets & Floral Photography regional meetings are coming up this fall, with three opportunities to learn, connect, and build your floral skills.

📅 September 23 - Cascade Bouquets & Floral Photography
📍 Bill Doran Company | Bill Doran Company — Green Bay, WI

📅 October 7 - Cascade Bouquets & Floral Photography
📍 Krueger Wholesale | — Rothschild, WI

📅 October 22 - Cascade Bouquets & Floral Photography
📍 Karthauser & Sons — Germantown, WI

Join WUMFA for education, inspiration, and industry connection with floral professionals in your region.

08/25/2026

Please join us in congratulating Mr. Rodney Crittenen on his upcoming retirement after 30 years at the Great Lakes Floral Association.

08/24/2026

Our next Steps to Certification workshop is coming up October 21 at Krueger Wholesale in Rothschild.

This class helps floral pros prepare for the Certified Florist exam with guidance on testing, hands-on mechanics, and practical insight from Fawn Mueller CF.

Topics include:
🌿 Do’s & Don’ts for Testing
✂️ Methods & Mechanics for Hands On
💬 Insight & Answers

📅 October 21
🕐 1:00 PM – 4:00 PM
📍 Krueger Wholesale
10706 Tesch Ln, Rothschild, WI 54474
🎓 Instructor: Fawn Mueller CF

08/22/2026

Little touches are what set floral artists apart✨

In Holiday Traditions, Reinvented, Jacob McCall AAF, AIFD, FSMD, PFCI shares how simple, unexpected details — like feathers placed in Granny Smith apples — can create those “wow” moments customers remember.

It may seem simple.

But those creative details are what make a design feel personal, memorable, and one step beyond the expected 🌿

🎤 Presented by Jacob McCall AAF, AIFD, FSMD, PFCI
🤝 Sponsored by FTD Flowers
▶️ Watch the full session on WUMFA’s YouTube channel

08/19/2026

🌿 WUMFA Member Feature - Schroeder’s Flowers

Located on S Webster Ave, Green Bay WI - Schroeder’s Flowers helps their community celebrate life’s moments with fresh flowers, thoughtful designs, plants, gifts, and local floral service.

From everyday arrangements to seasonal plants and special occasions, they’re another great example of the independent flower shops that keep our industry personal, creative, and community-focused 💗