The SOUL Project

Soul Places

Have you ever stepped off the plane in a place you've never been before, taken a deep breath, and felt like you were home? On your second morning there did you find yourself reading the local real estate guide trying to figure out how you could make it work? Sounds like you found a Soul Place, one of those magical spots on this earth that resonate deep inside and bring us back again a

nd again. The SOUL Project

At The SOUL Project we are all about Soul Places. We've wandered around a bit and been to a few, and our mission is to give you a way to connect with and support the future of yours. Whether it’s Laguna Soul, Sun Valley Soul or Montauk Soul, the idea is the same—we identify with places that feel good to us. The SOUL Project let’s people proudly proclaim their Soul Place by wearing one of our unique apparel items featuring Soul Place graphics from local artists, and at the same time feel good knowing that $1 from every item we sell goes to The SOUL Project Foundation, a 501c-3 that makes grants to local kids and environmental charities based on our sales volume in each market.

“It’s Not Fun Unless It’s Fun!”

We are a team of visionary entrepreneurs, designers and artists that have come together to launch a simple and innovative apparel company that holds “socially conscious capitalism” as a core cultural value

We’ve thought long and hard about what we really want to do when we grow up and what we want to do is build a sustainable company that allows us to support our families and make an immediate and positive contribution to the world around us while we’re at it. And we also want to have fun, because in the immortal words of Laguna Beach soul man Sli Dawg, “it’s not fun unless it’s fun”

A Few Words From Our Founders

“There are unique places in the world that seem to captivate people and resonate in a way that other places don’t” said Summer Meek, co-founder of The SOUL Project. “These are our Soul Places, and one of the most ironic things is that even the most beautiful places in the world face significant challenges every single day. Our idea in launching The SOUL Project is to protect the future of each of these places by supporting groups that work on the future--kids and the environment-- in a grass roots way.”

“With organizations like Patagonia and Tom’s Shoes as inspirations, The SOUL Project looks to follow the path of non-traditional commerce where the activities and success of the company are driven by the desire to make a positive contribution in the world” said Don Meek, co-founder of The SOUL Project. “We think of The SOUL Project as an organizing framework that connects the dots in the most direct way possible. For more on The SOUL Project go to www.soulproject.com