SHORE

SHORE Shore Rugs™ are the world’s first ergonomic rugs— experience high-performance tactile luxury.

Shore Rugs™ are the world’s first ergonomic rugs, effortlessly merging high-performance with handmade. Useful anywhere, Shore Rugs™ are fully waterproof, UV and flame resistant, hypoallergenic, non-slip, easy to clean, and extremely durable with no need for underlays. The unique fully handwoven weave structure provides a cushioning and highly supportive massage-like experience. Shore Rugs™ are ent

irely handwoven from custom-made silicone cord, which has its origins in heavy industry but has been meticulously developed to feature a satisfying, leather-like surface quality. Available in a vivid spectrum of colors and gradients, Shore Rugs™ are also fully customizable.

Pouf in our Dazzle colorway ✨🪄🎨
06/04/2026

Pouf in our Dazzle colorway ✨🪄🎨

Our Landing Pad Stool at ALIEN, a group exhibition by Paraphernalia exploring “alien” through material and process durin...
05/25/2026

Our Landing Pad Stool at ALIEN, a group exhibition by Paraphernalia exploring “alien” through material and process during NYCxDesign. The experimental piece reinterprets the Japanese maru zabuton as a dense, load-bearing rope form—somewhere between floor cushion, stool, and soft structural object.

Presented by .exhibition
In situ photo by

One of several new colorways—Cloud Drift ☁️—seen here on our new Round Daybed. Woven in a soft mix of Marshmallow, Sand,...
05/25/2026

One of several new colorways—Cloud Drift ☁️—seen here on our new Round Daybed. Woven in a soft mix of Marshmallow, Sand, and Stonewash ✨

New round daybeds for , now on view in the garden at the St Luke’s Townhouse.Handwoven in our London studio using high-p...
05/13/2026

New round daybeds for , now on view in the garden at the St Luke’s Townhouse.

Handwoven in our London studio using high-performance outdoor silicone cord, the pieces are designed for deep comfort, year-round outdoor use, and long days in the sun. ☀️

A custom basket in black nautical rope.Handwoven in our London studio from custom-developed recycled nautical rope, usin...
05/02/2026

A custom basket in black nautical rope.

Handwoven in our London studio from custom-developed recycled nautical rope, using Shore’s patented woven construction.

Robust and durable, but still soft, flexible, and quietly luxurious—the basket can also be folded down to adjust its height and volume.

Available in custom shapes, sizes, colors, and patterns. 🖤

One of five new rope colorways, Copperhead is a blend of warm gold and dark tones with a subtle serpentine shimmer. 🐍
04/20/2026

One of five new rope colorways, Copperhead is a blend of warm gold and dark tones with a subtle serpentine shimmer. 🐍

Now on view: our installation at the apartment in Milan 💁‍♂️Explore our new nautical rope material in new patterns and ...
04/20/2026

Now on view: our installation at the apartment in Milan 💁‍♂️

Explore our new nautical rope material in new patterns and palette curated by

12’ Sofa in Gold Chain ⛓️ and 3’ diameter Pouf in Sun Path 🌞 two new nautical rope colorways 🌀We’re very happy to share ...
04/19/2026

12’ Sofa in Gold Chain ⛓️ and 3’ diameter Pouf in Sun Path 🌞 two new nautical rope colorways 🌀

We’re very happy to share our installation for Milan Design Week at the Bocci Milan apartment!

As part of Light as Medium—an exhibition of installations by Omer Arbel, curated by David Alhadeff—we furnished the garden, anchored by a custom 12’ woven sofa and a group of complementary poufs, each featuring new braided designs developed by our studio. The palette was thoughtfully selected by , drawing from the interior and carrying that vision out into the garden space.

These are some of our favorite pieces to date, pushing our custom-developed nautical rope material in an elegant and dynamic new direction. The work brings together a suite of new braided patterns and a harmonious palette, developed from the ground up through material, structure, and color to create something both technical and refined. We love the contrast of taking something usually associated with utility and performance and refining it into forms and patterns that feel soft, luxurious, and considered.

It’s an honor to return to the Bocci Milan apartment for a second year during Milan Design Week.

On view at Via Giuseppe Rovani 20.

One of five new rope colorways, Torch Light blends navy, goldenrod, and earthy beige into a moody, understated palette. ...
04/17/2026

One of five new rope colorways, Torch Light blends navy, goldenrod, and earthy beige into a moody, understated palette. 🌌🌙

We’re very happy to share our installation for Milan Design Week at the Bocci Milan apartment!

As part of Light as Medium—an exhibition of installations by Omer Arbel, curated by David Alhadeff—we furnished the garden, anchored by a custom 12’ woven sofa and a group of complementary poufs, each featuring new braided designs developed by our studio. The palette was thoughtfully selected by , drawing from the interior and carrying that vision out into the garden space.

These are some of our favorite pieces to date, pushing our custom-developed nautical rope material in an elegant and dynamic new direction. The work brings together a suite of new braided patterns and a harmonious palette, developed from the ground up through material, structure, and color to create something both technical and refined. We love the contrast of taking something usually associated with utility and performance and refining it into forms and patterns that feel soft, luxurious, and considered.

It’s an honor to return to the Bocci Milan apartment for a second year during Milan Design Week.

On view at Via Giuseppe Rovani 20.

Address

Los Angeles, CA

Website

Alerts

Be the first to know and let us send you an email when SHORE posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to SHORE:

Shortcuts

Share

Category