Modest Midwest Wax Co.

Modest Midwest Wax Co. 🌱 American Grown Soy Wax | Clean Burning | Dye-Free
Hand Poured | Small Batch
📍New Castle, IN
📦 Free Delivery & In-Store Pickup
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One year, and we’re still falling for Pendleton. 🍂Today we’re celebrating ONE YEAR at The Mercantile in Pendleton! We’ve...
09/05/2026

One year, and we’re still falling for Pendleton. 🍂

Today we’re celebrating ONE YEAR at The Mercantile in Pendleton! We’ve been lucky enough to be part of this little shop since day one, and we’re so grateful for the store, the community, and the amazing group of local makers and small businesses we get to be surrounded by.

Come celebrate with us today! Fall has hit our shelves, and there’s lots happening in the store with new fall finds, a flower bar, DIY T-shirt patch bar, dip mix samples + more. 🤎

⏰ 11–7 today
📍 114 W State St. • Pendleton, IN 46064

Fall scents are coming! Join us tomorrow at The Mercantile in Pendleton 1 year anniversary open house 11-7!
09/04/2026

Fall scents are coming! Join us tomorrow at The Mercantile in Pendleton 1 year anniversary open house 11-7!

A year ago, this was just an empty space.It’s kind of crazy to look at these pictures now and remember that this is wher...
09/03/2026

A year ago, this was just an empty space.

It’s kind of crazy to look at these pictures now and remember that this is where our little corner at The Mercantile in Pendleton began.

There was a lot happening behind the scenes that you can’t see in these photos. A lot of decisions, a lot of work, and honestly, a lot of wondering if we could really pull it all together. We were already balancing full lives and everything that comes with running a small business with just the two of us, and suddenly we had this whole new space to build.

But we believed in it. So we got to work.

And within just a couple of weeks, that empty corner started becoming something that felt like ours. Little by little, shelf by shelf, product by product.

And somehow, it’s been a whole year. 🥹

This little space has come to mean so much to us. It’s introduced us to new customers, new friends, and a community we hadn’t been a part of before. We’re incredibly grateful for every person who has stopped by our shelves, picked something up, smelled a candle, or taken a little piece of what we make home with them.

And now, we get to celebrate one whole year at The Mercantile in Pendleton. 🤎

The Mercantile’s 1st Anniversary Celebration is this Saturday, September 5th. We’re so happy to be a part of it, and we hope you’ll stop by and celebrate! 🤎

09/02/2026

Hello September 🍂🤎

Welp… now I really want to go to an apple orchard. 🍎🍂This scent smells SO much like an actual orchard in the fall that I...
08/31/2026

Welp… now I really want to go to an apple orchard. 🍎🍂

This scent smells SO much like an actual orchard in the fall that I swear it makes me want to pack the girls up, go pick some apples, grab apple cider slushies and wander around looking at all the pumpkins. 😂

Apple Orchard has become one of our top sellers, and honestly, I get it. It’s basically fall at an orchard in candle form. 🍎

What’s your family’s favorite orchard? I want to hear where you all love to go! And if you think our Apple Orchard candle would be a good fit there, feel free to tag them. 🤎🍎

Well… I’ve been a little MIA lately because apparently I’ve been serving on the Lindsay Clancy jury. 🤣For real though, b...
08/27/2026

Well… I’ve been a little MIA lately because apparently I’ve been serving on the Lindsay Clancy jury. 🤣

For real though, between keeping up with that case, school starting, volleyball games, teenage chauffeur duties, deadlines, making all the fall scents, and somehow already working on WINTER scents for wholesale… August has been BUSY. Like, where did the entire month go?! busy.

One of my favorite things about making candles is that so much of what I create is personal. A season, a memory, a feeling, something that takes me back to a certain time… that’s where a lot of my inspiration comes from. So getting into the mindset of a season before it actually arrives can be a little tricky sometimes.

But this one? This one has me ready. 🍂

Meet Maple Honey Buns 🤎
maple syrup • honey butter • cinnamon bun

Basically, a cozy fall morning in candle form.

Available now at The Good Co. 🍁

🍂 Hello, Fall. Hello, You. starts TODAY! 🍂We’re all set up and ready for you at The Good Co. from 11 AM–6 PM! 🤎Come spen...
08/22/2026

🍂 Hello, Fall. Hello, You. starts TODAY! 🍂

We’re all set up and ready for you at The Good Co. from 11 AM–6 PM! 🤎

Come spend a little time downtown, shop all the new arrivals, enjoy the fun happening throughout the store, and come smell all of our cozy fall scents! 🍁🕯️

There are raffles, giveaways, in-store promos, swag bags for qualifying shoppers, and SO many new things to see!

📍 The Good Co. | 1308 Broad St., New Castle
🕚 TODAY | 11 AM–6 PM

Come see us! 🍂✨

08/10/2026

Our candles: 👁️👄👁️

🍂 Fall has officially arrived at The Warehouse in New Castle! 🍎Our Fall Collection is finally on the shelves and availab...
08/09/2026

🍂 Fall has officially arrived at The Warehouse in New Castle! 🍎

Our Fall Collection is finally on the shelves and available exclusively to retailers during The Warehouse’s Fall Open House today & tomorrow. 🤎

Six cozy scents, made for the season.

Interested in carrying Modest Midwest Wax Co. in your shop? Send us a message for wholesale details! ✨

Address

1308 Broad Street, IN 47362
New Castle, IN
47362

Opening Hours

Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm

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