Business of Home

Business of Home Business of Home is the daily media of record for the home industry and the voice of authority for interior design professionals.

Business of Home is the home industry’s leading business media brand, delivering essential news, analysis and insights to interior designers and industry professionals. Established in 2009 by shelter magazine alum Julia Noran Johnston, Business of Home is an independent news organization founded on the belief that the design trade deserves high-quality journalism. Since then, it has become the dai

ly media of record for the entrepreneurs, executives and creatives who work in the $4 trillion home sector. Today, Business of Home’s editorial initiatives include a robust daily news site, daily and weekly newsletters, the quarterly print magazine BOH, two podcasts that explore the challenges facing the industry, and biannual guides to the industry trade show High Point Market. In addition, the company offers a broad range of business resources, including the industry’s largest job board and events calendar, a hub for product debuts, a series of bimonthly business workshops, a directory of industry experts and skilled trades, photography and video production services, and a membership community offering exclusive access to experts, editors and events. Business of Home also hosts an annual conference, Future of Home, which fosters forward-thinking conversation among industry leaders, innovators and entrepreneurs about the forces of change sweeping the design world.

From safari camp–inspired lounge chairs to skirted sectionals, here are some of our favorite debuts of the past week.
08/21/2026

From safari camp–inspired lounge chairs to skirted sectionals, here are some of our favorite debuts of the past week.

Product Preview is a weekly series spotlighting the latest and greatest debuts in the marketplace. Check back every Friday for what’s new and notable. ...

This week we asked six designers how they ace that ever-important first client meeting.
08/21/2026

This week we asked six designers how they ace that ever-important first client meeting.

A design consultation is often a client’s first impression of a firm. This week, we asked six designers—Jeffrey Bruce Baker, Elizabeth Burch, Theresa Butler...

Although the numbers tell a grim story, retail insiders believe circumstances will at least not get worse. Retail Watch ...
08/20/2026

Although the numbers tell a grim story, retail insiders believe circumstances will at least not get worse. Retail Watch columnist Warren Shoulberg checks in.

“Frozen housing market conditions” is how a Home Depot executive described the landscape as the retailer released its second-quarter numbers this week, a re...

Katrien Van der Schueren creates everything from hand-carved doors to custom fireplace surrounds for the likes of Nicole...
08/20/2026

Katrien Van der Schueren creates everything from hand-carved doors to custom fireplace surrounds for the likes of Nicole Hollis and Martyn Lawrence Bullard.

Katrien Van der Schueren strives to create designs that evoke wonder and curiosity. “I want people to feel something when they encounter my work, and to fin...

Inspired by her late husband, Atlanta designer Theresa Butler decided to donate a bedroom makeover on Instagram. The res...
08/20/2026

Inspired by her late husband, Atlanta designer Theresa Butler decided to donate a bedroom makeover on Instagram. The response was enormous, tripling her social media followers, boosting engagement and introducing a slew of new brand partnerships. She explains how she gifted her services—and shares her plans for the next giveaway.

Inspired by her late husband, Atlanta designer Theresa Butler decided to donate a bedroom makeover on Instagram. The response was enormous, tripling her soc...

As logistics issues continue to plague the industry, BOH is digging into the roots and solutions. This week, we discuss ...
08/19/2026

As logistics issues continue to plague the industry, BOH is digging into the roots and solutions. This week, we discuss helpful strategies for weathering supply chain snarls.

First, some bad news: The shipping issues plaguing the industry aren’t going anywhere. The situation has become so dire that some designers have even launch...

In BOH’s new Q&A series, the Los Angeles–based designer shares her design choices when creating an entertaining space ou...
08/19/2026

In BOH’s new Q&A series, the Los Angeles–based designer shares her design choices when creating an entertaining space outside her own fixer-upper home.

In a new Q&A series, Business of Home asks leading designers to take us inside kitchens, baths and mudrooms that deliver—revealing the technical conside...

On this episode of Ask Us Anything, Erica Vassalotti of Philadelphia-based design firm Bergman Vass answers a question f...
08/19/2026

On this episode of Ask Us Anything, Erica Vassalotti of Philadelphia-based design firm Bergman Vass answers a question from a designer who wants to make sure she’s maximizing her investment in photography.

On Ask Us Anything, BOH editor in chief Kaitlin Petersen taps former Trade Tales guests to answer real, confidential designer questions, offering a safe spa...

Kline Interiors founder Kelsey Kline Haywood uses the University of Cincinnati College of Design, Architecture, Art and ...
08/18/2026

Kline Interiors founder Kelsey Kline Haywood uses the University of Cincinnati College of Design, Architecture, Art and Planning’s co-op program to bring on well-trained help one semester at a time.

Five years ago, Kelsey Kline Haywood reached a point in her Chicago-based firm that many small businesses owners can relate to: She needed more hands during...

From performance fabrics to braided wallcoverings, these sharp designs will drum up some graphic drama in a room.
08/18/2026

From performance fabrics to braided wallcoverings, these sharp designs will drum up some graphic drama in a room.

Diamond motifs are having a moment, bringing geometric edge and clean-lined symmetry to furniture, lighting, and textiles. From performance fabrics to braid...

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