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Is beauty really disappearing — or is our perception of beauty simply changing?I think about this a lot.What we consider...
10/07/2026

Is beauty really disappearing — or is our perception of beauty simply changing?

I think about this a lot.

What we consider beautiful is deeply connected to what we’ve been exposed to. Where we grew up. The architecture around us. The buildings, objects, materials and details we had the chance to experience.

Growing up in Europe, I was surrounded by history, classical architecture, ornament, craftsmanship and an incredible variety of forms. So naturally, this has shaped my own perception of beauty.

But someone who has never experienced these things in real life may perceive beauty completely differently.

And this is where it gets interesting.

I feel like we are slowly moving towards a disappearance of form. Craftsmanship is becoming a luxury. We build faster, cheaper and more efficiently — and as a consequence, more repetitively.

As the world develops faster, architecture seems to become simpler. Details disappear. Forms disappear. Skills that once shaped entire cities are becoming increasingly rare.

So I sometimes wonder what happens in 100, 200 or 500 years.

Will future generations miss something they have never experienced?

Will they look at the architecture we consider extraordinary today and still see beauty in it? Or will their perception have evolved so much that entirely different things will move them?

We often say that history repeats itself. But architecture never truly goes backwards. We borrow from the past, reinterpret it, reference it — but we don’t build pyramids again.

Maybe beauty isn’t disappearing at all.

Maybe we’re simply watching its definition change.

And I genuinely don’t know whether that thought fascinates me or scares me.

Creating a strong interior design concept is much more complex than putting together a beautiful moodboard.For me, one o...
10/05/2026

Creating a strong interior design concept is much more complex than putting together a beautiful moodboard.

For me, one of the most important parts of being a designer is constantly researching — new materials, finishes, furniture, techniques, details, old references, new ideas. The more you know, the more you have to play with.

I always compare it to being a chef.

A great chef knows hundreds of ingredients. But what makes them exceptional is knowing how to combine them — sometimes in ways that seem completely unexpected.

And I think interior design works exactly the same way.

The best concepts happen when we stop reaching for the obvious combinations and start experimenting. Mixing materials that normally wouldn’t sit next to each other. Playing with proportions. Combining different eras. Taking something familiar and using it differently.

That’s how you create something that feels unique rather than like another version of what you’ve already seen on Pinterest.

As designers, I think we should play with design more. Research more. Experiment more. And sometimes allow ourselves to create something weird before we create something great.

Because you can’t develop your own design language if you keep using the same ingredients as everyone else.

What you get from a developer is usually just a starting point — not necessarily the layout that works best for the way ...
09/30/2026

What you get from a developer is usually just a starting point — not necessarily the layout that works best for the way you actually live.

And this is where good space planning can completely change an apartment.

There’s rarely only one way to organise a space. By testing different layouts, rethinking circulation and looking at every square metre strategically, we can uncover possibilities that aren’t obvious at first glance.

In this project, the client had a clear list of things they wanted, but couldn’t quite imagine how they could all fit into the apartment.

Through the right layout, we managed to include all of them — without making the space feel compromised or overcrowded.

That’s one of the biggest values of working with an interior designer: not just making a home look beautiful, but seeing potential in the space that you might not even know is there.

Especially in smaller apartments, every square metre matters.

I love projects where the layout isn’t already decided for me 👀This duplex apartment gave me a lot of freedom, especiall...
09/28/2026

I love projects where the layout isn’t already decided for me 👀

This duplex apartment gave me a lot of freedom, especially on the upper floor, which was basically a blank canvas.

And with the mezzanine, double-height space and so much natural light, there was already a lot to work with.

So this is my first idea for the layout and spatial planning — designed around how a family of four would actually live and use the space.

Concept 01. Two more to go.

And I already know choosing the final one won’t be easy 👀

Interior design is honestly one of the most complex jobs.You’re expected to be creative, technical, organised, good with...
09/23/2026

Interior design is honestly one of the most complex jobs.

You’re expected to be creative, technical, organised, good with people, budgets, deadlines, contractors and clients — while somehow staying calm when everything changes at once.

Without a clear system and strategy, you will eventually end up in constant stress and probably burn out.

But it doesn’t have to be this way. You just need structure.

It took me years, plenty of mistakes, experience working in large firms, managing private projects and working with clients globally to build a system that actually works.

And now I’m sharing that system with other interior designers, so you can easily adjust it to your own way of working and implement it in your business — without having to figure everything out from scratch.

A system won’t remove every problem. But it will give you more control, confidence and space to focus on what you’re actually best at: designing.

Comment SYSTEM and I’ll send you the details.

Remote interior design gives you so much more freedom than you might think.You don’t always need to be physically on sit...
09/21/2026

Remote interior design gives you so much more freedom than you might think.

You don’t always need to be physically on site to create a great design — and you definitely don’t need to measure every single corner yourself.

There are different ways to handle measurements depending on the project, but also… sometimes you simply don’t need that many.

A lot of clients come to an interior designer for the concept, ideas, space planning and creative direction — the part they wouldn’t be able to create themselves.

And that’s exactly why e-design works.

Once you have the right process and know what information you actually need, you can design for clients pretty much anywhere in the world.

Remote interior design isn’t about doing the same traditional service from your laptop. It’s about understanding what the client actually needs from you — and building your service around that.

And that opens A LOT of possibilities for your interior design business.

Two more concepts for a couple’s bathroom. The openness is intentional: the brief was to create one connected space whil...
09/07/2026

Two more concepts for a couple’s bathroom. The openness is intentional: the brief was to create one connected space while still giving each person a sense of privacy.

Concept 01 sparked a lot of discussion. What struck me was how many opinions came from personal preference rather than the client profile and original intention. “I would never want this” is not the same as “this design doesn’t work.”

Of course we can debate design. But if we ignore who the space was created for, we aren’t evaluating the project — we’re projecting our own lifestyle onto someone else’s home.

This is exactly why I created this account: to question what feels obvious, familiar and standard. It’s especially surprising when resistance to an unfamiliar solution comes from designers. We should be the ones asking “why not?” before defaulting to “this is how it should be.”

You don’t have to want this bathroom. But can you judge whether it works for this client?

Concept 02 or 03?

Your interior design contract shouldn’t only protect you legally.It should help you run the entire project.A good contra...
09/04/2026

Your interior design contract shouldn’t only protect you legally.

It should help you run the entire project.

A good contract is a roadmap for your client. It explains what happens, when it happens, what’s included, what isn’t, what you need from them, what they can expect from you, and what happens when something changes.

And this is something I wish more designers understood:

Sometimes a “difficult client” isn’t actually a difficult client.

Sometimes they’re simply a client who was never properly educated about the process.

If your client is constantly asking questions, expecting things outside your scope, requesting endless revisions, contacting you at all hours or getting frustrated because something isn’t happening the way they imagined — ask yourself:

Did I clearly explain how this would work from the beginning?

Your contract is one of the places where you get to do exactly that.

It sets expectations.
It establishes boundaries.
It communicates your process.
It creates a better client experience.
And yes — it protects you when things don’t go according to plan.

I’ve been in this industry for years, and I’ve experienced enough projects to know how many unexpected situations can come up.

That experience is exactly what went into creating my own contract.

I didn’t create it just to have a legal document sitting in a folder.

I created a business tool that helps my projects run smoothly, protects my time and work, and makes sure my clients understand exactly how we’re going to work together.

I don’t start a project without it.

And because I’d rather help other designers avoid the mistakes I had to learn from myself, I’m sharing the contract I use in my own interior design business.

Want it?

Comment CONTRACT and I’ll send you the details.

A functional layout isn’t about following the standard. It’s about understanding how your clients actually live.Every cl...
09/02/2026

A functional layout isn’t about following the standard. It’s about understanding how your clients actually live.

Every client uses a space differently — which means the best bathroom layout isn’t always the most obvious one.

For this project, I could have created a conventional bathroom layout. Instead, I asked myself: how can two people use this bathroom at the same time, while still having their own space and privacy?

That question shaped the entire floor plan.

Rather than designing around what a bathroom is supposed to look like, I designed around the people who will actually use it — their routines, their needs and the way they move through the space.

And that’s what good space planning is about.

Listen to your clients. Question the standard solution. Design specifically for them.

Because functional interior design isn’t one-size-fits-all.

Good design starts with understanding the human body.Before we think about aesthetics, materials or styling, we need to ...
08/28/2026

Good design starts with understanding the human body.

Before we think about aesthetics, materials or styling, we need to understand how people move, sit, reach and interact with a space. That’s what ergonomics is really about — designing around the person who will actually use the interior.

The dimensions and principles you see here are a starting point, not a universal formula.

As designers, our job is to take these guidelines and adjust them to the specific client — their height, habits, needs, lifestyle and the way they use the space.

Because a space can look beautiful in a photo, but if it doesn’t feel comfortable to live in, it isn’t good design.

Save this as your starting point for your next interior design project.

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