Uli Wagner Design Lab

Uli Wagner Design Lab Uli Wagner Design Lab is a Studio for Interior Planning and Strategy. We develop fully coordinated I

Uli Wagner has his background in architecture and product design. His broad education in both fields enabled him to work for about 15 years in world class firms on industrial products and residential and commercial projects. After collaborating with renown designers in Italy like Piero Lissoni and Patricia Urquiola on Stand Designs for Trade fairs and contract product lines for Italian furniture b

rands, his early American work experience was focused on all aspects of luxury living. Besides several award winning high-end apartments in NY city he was coauthor at the Studio of Shelton Mindel and Associates for Nessen lighting product and two bathroom lines of the luxury trademark of bathroom designs, “Waterworks”, recognized with the Elle décor Award for best bathroom 2005. From 2004 onward Uli had left the world of residential planning to work for the studio of Peter Marino Architect, where he oversaw as Art-director large scale commercial projects with complex interior design features and facades. Uli was also responsible as lead designer for the new store concept of Ermenegildo Zegna, that has found by now with large global stores its introduction in almost every mayor fashion capital. His Vuitton Landmark HK project with two intricate stairs was given the AIA Honor Award for Interior Architecture 2007. For the last couple of years he had directed both accounts Ermenegildo Zegna and Louis Vuitton and signing responsible for the maisons:

LOUIS VUITTON:
Landmark Hong Kong, 2005
New Bond Street London, 2010
Marina Bay Singapore, 2011
Rome, 2012

ERMENEGILDO ZEGNA:
Milan
New York
Shinjuku Tokyo
Peking Road Hong Kong
Lippo Shanghai
Shenzhen

We’re delighted to have been selected to design the extension of the Marc Phillips showroom. Having previously designed ...
02/09/2026

We’re delighted to have been selected to design the extension of the Marc Phillips showroom. Having previously designed its current format — warmly received by both ownership and the design community — makes this next chapter especially meaningful. Construction begins now.

Photos of current showroom by Jonathan Hokklo.

rugdisplay marcphillips mayaromanoff

Many thanks Mathilde for the nice head shot! Looking forward to Spring/ Summer 2026!
02/07/2026

Many thanks Mathilde for the nice head shot! Looking forward to Spring/ Summer 2026!

“Form groups and win competitions!” 🙂Feasibility Study for Hall 9, Messe BerlinInspired by one of our collaboration part...
01/12/2026

“Form groups and win competitions!” 🙂
Feasibility Study for Hall 9, Messe Berlin
Inspired by one of our collaboration partner’s official mottos, we teamed up with KVL Group and AD-MODUM Berlin to take part in the tender for the feasibility study of Hall 9 at the Messe Berlin exhibition center.
Our role focused on shaping the multipurpose hall’s physical form, character, and atmosphere, following an initial massing and circulation study. Working as a strong, collaborative team allowed us to combine our strengths and deliver an optimal solution for the client.
The result is impressive, and we’re excited for the next steps. Messe Berlin has confirmed the project in late summer 2025, with construction planned to start at the end of 2026.

exhibitionspaces interiorplanning masterplan feasibilitystudy

“Form groups and win competitions!” 🙂Feasibility Study for Hall 9, Messe BerlinInspired by one of our collaboration part...
01/10/2026

“Form groups and win competitions!” 🙂
Feasibility Study for Hall 9, Messe Berlin
Inspired by one of our collaboration partner’s official mottos, we teamed up with KVL Group and AD-MODUM Berlin to take part in the tender for the feasibility study of Hall 9 at the Messe Berlin exhibition center.
Our role focused on shaping the multipurpose hall’s physical form, character, and atmosphere, following an initial massing and circulation study. Working as a strong, collaborative team allowed us to combine our strengths and deliver an optimal solution for the client.
The result is impressive, and we’re excited for the next steps. Messe Berlin has confirmed the project in late summer 2025, with construction planned to start at the end of 2026.

exhibitionspaces interiorplanning masterplan feasibilitystudy

Happy New Year from UWDL! We’re excited to share our newest collaborative design project for Calvin Klein’s new SoHo Fla...
01/03/2026

Happy New Year from UWDL!

We’re excited to share our newest collaborative design project for Calvin Klein’s new SoHo Flagship.
It was an honor to create the schematic design with Calvin Klein’s in-house Department for Global Store design and Planning, setting the stage for the full project realization.
It is always a magical moment to see our renderings come to life. This space marks the first Calvin Klein store to open since the closing of their famous Madison Avenue location seven years ago. It is an especially exciting project to be a part of.
As experiential designers, it is wonderful to see that physical retail is still as important now, if not more, especially for such a seminal house as Calvin Klein. There is just no replacement for visiting the flagship of an iconic brand, born in New York, coming to life against the backdrop of classic NY architecture. We are so happy to contribute to this evolution.

Stay Cozy & Looking forward to connecting in the New Year!


Photo: Bridgit Beyer
















retaildesign
loft
interiordecorating
display
denim
underwear
custombuildout
whiteonwhite
uliwagnerdesignlab
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shvo

Happy New Year from UWDL! We’re excited to share our newest collaborative design project for Calvin Klein’s new SoHo Fla...
01/02/2026

Happy New Year from UWDL!

We’re excited to share our newest collaborative design project for Calvin Klein’s new SoHo Flagship.
It was an honor to create the schematic design with Calvin Klein’s in-house Department for Global Store design and Planning, setting the stage for the full project realization.
It is always a magical moment to see our renderings come to life. This space marks the first Calvin Klein store to open since the closing of their famous Madison Avenue location seven years ago. It is an especially exciting project to be a part of.
As experiential designers, it is wonderful to see that physical retail is still as important now, if not more, especially for such a seminal house as Calvin Klein. There is just no replacement for visiting the flagship of an iconic brand, born in New York, coming to life against the backdrop of classic NY architecture. We are so happy to contribute to this evolution.

Stay Cozy & Looking forward to connecting in the New Year!



















retaildesign
loft
interiordecorating
display
denim
underwear
custombuildout
whiteonwhite
uliwagnerdesignlab
interiorplanning
calvinkleinsoho
shvo

Happy New Year from UWDL! We’re excited to share our newest collaborative design project for Calvin Klein’s new SoHo Fla...
01/01/2026

Happy New Year from UWDL!

We’re excited to share our newest collaborative design project for Calvin Klein’s new SoHo Flagship.
It was an honor to create the schematic design with Calvin Klein’s in-house Department for Global Store design and Planning, setting the stage for the full project realization.
It is always a magical moment to see our renderings come to life. This space marks the first Calvin Klein store to open since the closing of their famous Madison Avenue location seven years ago. It is an especially exciting project to be a part of.
As experiential designers, it is wonderful to see that physical retail is still as important now, if not more, especially for such a seminal house as Calvin Klein. There is just no replacement for visiting the flagship of an iconic brand, born in New York, coming to life against the backdrop of classic NY architecture. We are so happy to contribute to this evolution.

Stay Cozy & Looking forward to connecting in the New Year!



















retaildesign
loft
interiordecorating
display
denim
underwear
custombuildout
whiteonwhite
uliwagnerdesignlab
interiorplanning
calvinkleinsoho
shvo
perronstudio

A decade later, and still close to our hearts.Now 10 years old, the roll-out store concept for Proenza Schouler remains ...
12/23/2025

A decade later, and still close to our hearts.
Now 10 years old, the roll-out store concept for Proenza Schouler remains one of our most beloved projects. We’re proud of the cohesive, luxurious retail language we developed—balancing an advanced consumer experience, uniqueness, and the practical demands of global rollout.
Equally memorable was the collaboration itself. Working with the exceptionally talented Proenza Schouler team was a true pleasure.


















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interiordecorating
display
Karelianburl
triangular
custombuildout
uliwagnerdesignlab
interiorplanning

Address

279 Vanderbilt Avenue
New York, NY
11205

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+17188528138

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