Reflectel

Reflectel Reflectel creates entirely customized, gorgeously crafted framed mirrors that transform into hi-def TVs with the push of your 'on' button.
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In 2013 Elizabeth Goldfeder started Reflectel, the Ultimate Mirror TV company as a sister firm to GK Framing. In the last six years, Reflectel has grown exponentially and they can now be seen at Bloomingdale’s 59th Street, in all luxury suites at The Baccarat Hotel, Crestron Electronics in the D+D Building and gracing important residential interiors across the country.

08/15/2026

Imagine if your TV could disappear into a beautiful mirror.

When the screen is off, you see a beautiful mirror. When you want to watch, the mirror comes to life as a television.

That’s the magic of Reflectel Mirror TV.

Technology disappears. Design takes over.

Custom Mirror TVs for luxury homes, interior designers, architects, and hospitality spaces.

Do you want your television to look beautiful over your mantel?Look no further than Reflectel Mirror TVThis custom, edge...
08/15/2026

Do you want your television to look beautiful over your mantel?

Look no further than Reflectel Mirror TV

This custom, edge-to-edge Mirror TV is recessed seamlessly into the wall and finished in a beautiful bronze steel patina. When the television is off, it transforms into a sophisticated mirror—so your TV doesn’t compete with your fireplace or beautiful interiors.

Television when you want it. Beautiful mirror when you don’t.

We’re thrilled to be joined on this project by our friends at HearthCabinet Ventless Fireplaces

InteriorDesigner FireplaceDesign LuxuryInteriors HearthCabinet HomeTechnology

08/14/2026

Where did the TV go? ✨

This is the magic of Reflectel.

In this video, you’re seeing the actual mirror glass without the television behind it—so you can see exactly how beautifully transparent the glass is.

Then comes the technology: our optical-quality, water-white low-iron dielectric mirror glass is engineered to allow the television image to transmit through the mirror while maintaining the appearance of a beautiful, high-end mirror when the TV is off.

No black screen taking over your room.
No compromise between technology and design.

Just a beautiful mirror when you want a mirror—and a brilliant television when you want to watch.

Reflectel Mirror TV: where the television disappears and design takes center stage.

08/13/2026

A 75” TV can take over a room. The solution? An even bigger framed Mirror TV.

This 82” x 82” Mara Mirror TV by Reflectel transforms a massive television into a beautiful architectural feature, finished in white lacquer to match the client’s custom millwork.

When the TV is on, the picture shines through the mirror glass. When it’s off, the entire piece becomes a perfect mirror.

The result? A TV when you want it. A beautiful mirror when you don’t.

Custom-built, delivered and professionally installed by Reflectel Mirror TV in New York City and nationwide.

08/12/2026

Reflectel Mirror TV inspired by famed architect Stamford White.

A square-format interpretation of classic architectural detailing, custom crafted for a refined interior. The Signature Series brings the character of a beautifully framed architectural element to the television—so technology becomes part of the design rather than competing with it.

08/11/2026

A DOUBLE TV. ONE EXTRAORDINARY FRAME.

LOTTE New York Palace commissioned Reflectel to create a custom vertical double television installation, concealed within a stunning antique silver frame with a gold beaded fillet and ebonized black liner.

The challenge? Reverse-engineering the frame to an exact outside dimension so the televisions could be recessed seamlessly into the wall.

Reflectel engineered the cavity and French cleat system for a precise, straightforward installation—proving that even two televisions can be as beautiful as the room around them.

Luxury technology, designed to disappear.

08/09/2026

When the most luxurious hotel in New York calls, you answer — and you deliver perfection.
Reflectel Mirror TV most successful exclusive installation at Baccarat Hotels Hotel, W. 53rd St., New York City — two custom mirror TVs in every suite.
Each piece is handcrafted with a solid 6-inch smoked oak frame and optical-quality glass — the clearest, most flawless reflection you’ll find anywhere. When the screen is off, it’s a stunning full-length mirror. When it’s on, it transforms into a cinematic experience that disappears seamlessly into the suite’s design.
This isn’t a TV. This is bespoke luxury technology — built for spaces where only the absolute best will do.
Baccarat Hotel | New York City
Solid Smoked Oak | Optical Glass | Mirror TV
Two per suite. Zero compromise.

08/09/2026

When the most luxurious hotel in New York calls, you answer — and you deliver perfection.

Reflectel Mirror TV completed an exclusive installation at Baccarat Hotels Hotel, W. 53rd St., New York City — two custom mirror TVs in every suite.
Each piece is handcrafted with a solid 6-inch smoked oak frame and optical-quality glass — the clearest, most flawless reflection you’ll find anywhere. When the screen is off, it’s a stunning full-length mirror. When it’s on, it transforms into a cinematic experience that disappears seamlessly into the suite’s design.
This isn’t a TV. This is bespoke luxury technology — built for spaces where only the absolute best will do.
Baccarat Hotel | New York City
Solid Smoked Oak | Optical Glass | Mirror TV
Two per suite. Zero compromise.

08/08/2026

18th-century French artistry. 85 inches of hidden technology.

A monumental TRUMEAU replica frame, handcrafted to conceal an 85” Samsung television behind Reflectel’s optical-quality mirror glass.

The technology disappears. The frame becomes the statement.

08/08/2026

An 18th-century French antique Trumeau replica hiding an 85-inch Samsung TV behind a stunning mirror…

Hand carved. Hand finished in metal leaf. Monumental at 110” × 81⅜”.

This is what happens when a television becomes a work of art.

Address

169 Hudson Street
New York, NY
10013

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm

Telephone

+12124310633

Website

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