Reflectel

Reflectel Reflectel creates entirely customized, gorgeously crafted framed mirrors that transform into hi-def TVs with the push of your 'on' button.
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In 2013 Elizabeth Goldfeder started Reflectel, the Ultimate Mirror TV company as a sister firm to GK Framing. In the last six years, Reflectel has grown exponentially and they can now be seen at Bloomingdale’s 59th Street, in all luxury suites at The Baccarat Hotel, Crestron Electronics in the D+D Building and gracing important residential interiors across the country.

The art of the hidden screen. ✨Introducing our one-of-a-kind Amorphic Series, an exclusive collection of sculptural silh...
06/13/2026

The art of the hidden screen. ✨
Introducing our one-of-a-kind Amorphic Series, an exclusive collection of sculptural silhouettes designed by our founder,
For the designer who refuses to let a black box dictate the room’s aesthetic, the Amorphic Series offers a fluid, organic alternative to traditional framing. Shown here in a 70” x 82” profile, this series is entirely bespoke, allowing you to specify the perfect scale for your project.
Finish your way:
🎨 Unlimited custom paint matching via or .
🐄 Hand-wrapped textures from our sumptuous leather collection.
Handcrafted in the . Available in custom sizes to meet your project specifications.
Architects & Designers: DM for trade pricing and custom CAD capabilities.

A fantastic Lunch & Learn with the AVS team at Reflectel. Seeing the before-and-after transformation in person made it c...
06/13/2026

A fantastic Lunch & Learn with the AVS team at Reflectel. Seeing the before-and-after transformation in person made it clear why Mirror TVs continue to be one of the most impactful upgrades in luxury design. We’re excited to have AVS bringing Reflectel to their clients.

06/12/2026
06/11/2026

Frames are far more than finishing touches. They are architectural design elements that can seamlessly conceal a Mirror TV, enhance artwork, and bring depth, scale, and personality to an interior.

06/10/2026

The transformation speaks for itself. The craftsmanship is why.

Our 75” Gilded Portrait Mirror TV belongs to the architecture the way the stone does, considered, deliberate, irreplaceable. Bespoke luxury Mirror TVs handcrafted in Tribeca, New York.

Where it all began.A remarkable collaboration with interior designer Penny Drue Baird and the renowned Holiday House.Wra...
06/09/2026

Where it all began.

A remarkable collaboration with interior designer Penny Drue Baird and the renowned Holiday House.

Wrapped in sumptuous black leather with Hermès-inspired stitching, tailored straps, and a distinctive belt detail, this bespoke Reflectel Mirror TV transformed technology into furniture.

When the TV turns on, the mirror disappears. When the TV turns off, the screen vanishes completely into the design.

A far more satisfying solution than a black plastic rectangle competing with a beautifully designed room.

HolidayHouse PennyDrueBaird DesignDetails

Or, for a shorter, more Instagram-friendly version:

Where it all began.

With Penny Drue Baird at Holiday House.

Sumptuous black leather. Hermès-inspired stitching. Tailored straps and belt details.

The TV appears when you want it. The mirror returns when you don’t.

Proof that technology doesn’t have to look like technology.

Far better than a black plastic rectangle on the wall. ✨

Reflectel MirrorTV InteriorDesign LuxuryDesign BeforeAndAfter HolidayHouse PennyDrueBaird

06/09/2026

Every room has a transformation. This is ours.

Handcrafted Tribeca, New York, every Mirror TV is made to disappear into the space it inhabits. Architecturally considered, crafted for interiors where every detail earns its place, including the television.

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Mirror TV: 49” Square Pre-Finished Signature Series
Interiors by:

Address

169 Hudson Street
New York, NY
10013

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm

Telephone

+12124310633

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