UCX Northeast, formerly The Belknap White Group - Metro NY/NJ

10/27/2025

📢 We’ve Moved!
UCX is excited to announce that we’re bringing our Northeast (formerly Belknap White) and Mid-Atlantic/Southeast (formerly JJ Haines) pages together into one unified UCX page. 🎉

This means you’ll now find all product spotlights, company updates, and flooring inspiration in one place.
👉 Follow us here: https://www.facebook.com/profile.php?id=61581980639572

Thank you for being part of our journey — we look forward to continuing to deliver the Ultimate Customer Experience under one brand. 💙

10/22/2025

New from Armstrong Flooring!

The Safety Zone™ Tile collection just expanded with fresh color options — giving designers even more ways to blend safety and style.
This Made in the USA collection allows for a seamless transition from Standard Excelon® Imperial® Texture to slip-retardant tile — no jarring color change, just smooth design continuity.

✨ More colors.
✨ More creativity.
✨ More safety — all in one collection.

Explore the Safety Zone™ Tile collection today:
https://www.armstrongflooring.com/commercial/en-us/products/srf/safety-zone.html?size=24

10/02/2025

Ready to turn your flooring into a design statement? ✨
𝐓𝐡𝐞 𝐧𝐞𝐰 𝑲𝒂𝒍𝒆𝒊𝒅𝒐™ 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐀𝐫𝐦𝐬𝐭𝐫𝐨𝐧𝐠 - 𝐧𝐨𝐰 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐫𝐨𝐦 𝐔𝐂𝐗!

Why Kaleido is a game-changer:
✔ Fully customizable patterns inspired by the kaleidoscope concept
✔ Three simple steps to bring your vision to life: choose your base, add color, select size (18"x18", 18"x36" or 6"x36")
✔ Flexible order options — custom (2,500 sq. ft. minimum) or no-minimum Base & Accent designs
✔ Backed by Diamond10® Technology, low maintenance, and FloorScore® certification

From high-traffic spaces to bold, client-driven design, Kaleido gives you the freedom to create something truly unique.

📲 Try it for yourself and see how Kaleido can transform your projects: https://www.armstrongflooring.com/commercial/en-us/products/lvt-luxury-flooring/kaleido.html?size=24

09/30/2025

𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐟𝐨𝐫 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐥𝐢𝐯𝐢𝐧𝐠.
Inhaus' Ceramin's unique 100% PVC-free construction and ultra-low VOC emissions will help you create a healthier home environment by promoting higher air quality in every room. Contact your UCX representative today for more information!

📷Pictured: Ceramin 𝑮𝒂𝒍𝒍𝒆𝒓𝒚 𝒊𝒏 𝑩𝒂𝒍𝒍𝒂𝒏𝒕𝒚𝒏𝒆

09/25/2025

New Color Alert! 🚨 Ashfall - the latest addition to Chesapeake Flooring's Liberty Plus laminate collection. Get ready to turn your space into a stylish sanctuary with this sleek and modern color. Contact your UCX Account Executive to see more from this collection!

09/15/2025

✨ At UCX, our mission has always been simple: to deliver the Ultimate Customer Experience in everything we do. From service and selection to pricing and delivery, we believe the details matter — and we’re proud when that commitment is recognized.

Thank you to Floor Covering News for highlighting UCX in their recent feature, “It’s All About the Experience.” The article shares how our values guide us and how we strive to be the partner our customers and suppliers can rely on.

👉 Read the full article here: https://www.fcnews.net/2025/09/ucx-its-all-about-the-experience/

We’re grateful to our team, customers, and vendor partners who make this journey possible every day.

UCX earns customer praise for its service, culture and reliability. Partners highlight the “Ultimate Customer Experience.”

09/08/2025

UCX Annual Saratoga Springs Customer Event
📅 August 27–28

What a fantastic way to wrap up the summer! We had an incredible time connecting with our customers and supply partners in beautiful Saratoga Springs, NY — kicking things off with a thrilling day at the raceway 🏇 and following it up with a relaxing round of golf ⛳.

It was great to see everyone, catch up, and enjoy some well-deserved fun together. Thanks to all who joined — it was fantastic to see you all!

Here’s to strong partnerships and even stronger drives (on the course, of course 😉)!

09/03/2025

UCX is proud to offer Forestry Timber products in our market as Sienna Parquetry — and we’re excited to share that this innovative brand was recently featured on the award-winning educational series Advancements with Ted Danson!

The segment highlights how Sienna Parquetry (Forestry Timber) combines advanced technology with artisan craftsmanship to produce premium engineered hardwood flooring. By using timber more efficiently than traditional solid planks, they deliver:

✅ Wider, more stable boards
✅ Sustainable use of natural resources
✅ High-performance, design-forward solutions

With plantation-grown renewable species and 100% European oak wear layers, Sienna Parquetry sets the standard for flooring that is both environmentally responsible and built to last.

For UCX customers, this recognition reinforces our commitment to bringing you products that balance sustainability, performance, and beauty — all part of the Ultimate Customer Experience.

📽️ Watch the full feature here: https://www.ftholdingsltd.com/forestry-timber-featured-on-advancements-with-ted-danson/

Forestry Timber was proud to be featured on the award-winning educational series Advancements with Ted Danson, which spotlights innovations shaping industries and improving lives worldwide. Our segment explored how Forestry Timber blends advanced technology with artisan craftsmanship to create premi...

09/01/2025

Happy Labor Day! 🎉

Today we celebrate the dedication and hard work of our distribution partners who keep the flooring industry moving forward.
Thank you for your continued partnership. Wishing you a safe and productive holiday!

08/29/2025

Friendly reminder for our partners: UCX will be 𝐂𝐋𝐎𝐒𝐈𝐍𝐆 𝐄𝐀𝐑𝐋𝐘 𝐓𝐎𝐃𝐀𝐘, 𝐅𝐫𝐢𝐝𝐚𝐲, 𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟗𝐭𝐡 𝐚𝐭 𝟑 𝐩𝐦 and will be 𝐜𝐥𝐨𝐬𝐞𝐝 𝐭𝐡𝐢𝐬 𝐌𝐨𝐧𝐝𝐚𝐲, 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝐬𝐭, 𝐟𝐨𝐫 𝐋𝐚𝐛𝐨𝐫 𝐃𝐚𝐲.

Keep your projects moving—𝐃é𝐜𝐨𝐫 𝟐𝟒 is available for online orders even while our offices are closed.

08/27/2025

🌍 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐓𝐞𝐫𝐫𝐚𝐦𝐚𝐭𝐞𝐫 𝐛𝐲 𝐌𝐚𝐫𝐚𝐳𝐳𝐢

Crafted with Italian clays and up to 60% recycled content, Terramater brings artisanal texture and earthy elegance to your walls.

✨ Glossy 3D surfaces
🎨 6 rich tones like Lichen, Carbone & Vanilla
🏡 Perfect for backsplashes, feature walls & more

Elevate your next project with sustainable luxury.
📎 https://www.marazziusa.com/products/wall/terramater

08/25/2025

📢 PLEASE NOTE: UCX will be CLOSING AT 3 PM on Friday, August 29th and will be 𝐜𝐥𝐨𝐬𝐞𝐝 on 𝐋𝐚𝐛𝐨𝐫 𝐃𝐚𝐲, 𝐌𝐨𝐧𝐝𝐚𝐲, 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟏𝐬𝐭. We will reopen for regular business hours on Tuesday, September 2nd.

Plan ahead to ensure your projects stay on schedule. For partners with Décor 24 accounts, online ordering will remain available while our offices are closed.