FLOOROLOGY

FLOOROLOGY Wisconsin’s only NTCA Five-Star Accredited Residential Contractor. Serving Central & Northern WI. Floorology™ is more than just floors!

Floorology brings design, product sourcing, and expert installation together for tile showers, flooring, kitchens, baths, interiors & new construction. We offer Fine Furniture & Home Decor, Flooring, Tile Showers, Backsplash & Wall Tile, Tile & Stone, Countertops & Sinks, Radiant Heating Systems, Gauged Porcelain Tile Panels, Large Format Tile & More! Services include Design Assistance, Product Se

lection Assistance & Installation Services. In addition to flooring, we specialize in 100% waterproof tile showers and wet rooms. Floorology™ is the ONLY company in North Central WI employing a CTEF Certified Tile Installer (CTI) (there are only 5 in WI). Every project we install is personally overseen by our CTI to ensure the best tile installation possible. Find Certified Tile Installers near you: https://www.ceramictilefoundation.org/

08/28/2026

What if you could see your new space before it's built?

Whether it's new flooring, a custom tile shower, or a full kitchen remodel, being able to visualize the finished space is an important part of the design process.

With Floorology's 3D visualization, you can see how materials work together, compare design options, refine details, and make decisions with greater confidence—before products are ordered and construction begins.

Because a 3D rendering isn't just about creating a pretty picture.

It's about helping you see it, refine it, and love it before we build it.

That's thoughtful Design + Build.

The best time to make your bathroom easier to live in later is before you actually need it.That’s the idea behind aging-...
08/27/2026

The best time to make your bathroom easier to live in later is before you actually need it.

That’s the idea behind aging-in-place bathroom design.

It doesn’t have to look clinical. It can still be beautiful, luxurious, and completely your style.

Smart features might include:

• A spacious walk-in or curbless shower
• A built-in bench
• A handheld shower
• Slip-conscious flooring
• Better lighting
• Thoughtful grab-bar placement or future blocking

These features can make life easier now - and help your bathroom adapt as life changes.

This custom tile shower is a great example: beautiful at first glance, but also designed with comfort, flexibility, and long-term usability in mind.

Good design should look great today and keep working beautifully for years to come.

Planning a bathroom remodel in Central or Northern Wisconsin? Ask Floorology how we can incorporate future-friendly features without sacrificing style.

📍 Floorology Five-Star Interiors | Rothschild, WI

You get ONE splurge in your dream bathroom. What are you choosing? 👀A. Heated floors 🔥B. Steam shower 💨C. Oversized soak...
08/26/2026

You get ONE splurge in your dream bathroom. What are you choosing? 👀

A. Heated floors 🔥
B. Steam shower 💨
C. Oversized soaking tub 🛁
D. Body sprays + rainhead 🚿
E. Custom tile everywhere ✨
F. Cold plunge 🧊

Tell us below - we want to see which one wins.

Pets can be hard on a home. That doesn’t mean your home can’t still be beautiful. 🐾At Floorology, we help homeowners cre...
08/25/2026

Pets can be hard on a home. That doesn’t mean your home can’t still be beautiful. 🐾

At Floorology, we help homeowners create spaces that are designed for real life - muddy paws, pet hair, scratches, spills, and all.

From pet-friendly flooring to durable, livable furniture, we help you choose materials that hold up better while still looking polished, stylish, and intentional.

Because you shouldn’t have to choose between a home you love and the pets you love.

Beautiful. Functional. Pet friendly. That’s the kind of living we believe in.

Need help choosing the right pet-friendly flooring or furniture for your home? Send us a message or stop by the showroom.

📍 Floorology Five-Star Interiors | Rothschild, WI
Serving Central & Northern Wisconsin

08/24/2026

Wausau, get ready - this one is going to be a showstopper.

We’re in the design phase of an incredible luxury bathroom remodel featuring a custom tile steam shower, a cold plunge, layered textures, beautiful stone-inspired finishes, warm metal details, and all the bells and whistles.

This is the part we love: bringing every selection together now so the finished space feels intentional, cohesive, and completely custom.

Coming this winter in Wausau, WI.

Stay tuned - we’ll be taking you along as this one comes to life. 👀

Tile showers are highly technical installations that require specialized expertise.That’s not something you want to leav...
08/23/2026

Tile showers are highly technical installations that require specialized expertise.

That’s not something you want to leave in the hands of just anyone.

Behind the beautiful tile are critical decisions about substrate preparation, waterproofing, drainage, mortar coverage, layout, movement accommodation, grout and sealant placement, manufacturer requirements, and industry-approved installation methods.

Most of that work eventually disappears behind the finished surface.

But whether it was done correctly can determine how your shower performs for years to come.

That’s why Floorology has invested so heavily in qualified labor, continuing education, certification, and accreditation.

Floorology is Wisconsin’s only NTCA Five-Star Accredited Residential Contractor, and our Installation Foreman, Tim, is Central & Northern Wisconsin’s only CTEF Certified Tile Installer, bringing decades of field experience to the installations he performs and oversees.

Because a custom tile shower isn’t simply a design feature.

It’s a complex building system that happens to be beautiful.

And when you’re investing in one for your home, who designs it, specifies it, waterproofs it, and installs it matters.

📍 Floorology Five-Star Interiors | Rothschild, WI
Serving Central & Northern Wisconsin

Two remodeling estimates can be thousands of dollars apart - and still not be pricing the same project.So before choosin...
08/22/2026

Two remodeling estimates can be thousands of dollars apart - and still not be pricing the same project.

So before choosing the lowest bid, ask:

What’s behind the price?

At Floorology, our bathroom remodels, kitchen remodels, flooring projects, custom tile showers, and interior Design + Build projects are priced around the work we believe it actually takes to deliver a successful result.

That means:

• Thoughtful design and detailed planning
• Premium materials and proven installation systems
• Dedicated project management
• Qualified installers and trusted trade partners
• Ongoing training and continuing education
• Decades of construction and installation experience
• Certifications, accreditation, and nationally recognized installation excellence
• Quality that isn’t sacrificed just to finish faster

We may not always be the lowest estimate.

We’re not trying to be.

Our goal is to plan thoroughly, build properly, reduce avoidable surprises, and give homeowners a finished project they can feel confident investing in.

So when comparing remodeling contractors, don’t just ask:

“What does it cost?”

Ask:

“What am I actually getting for that price?”

Planning a remodel, new flooring or other home refresh project? Comment GUIDE for a Guide to Hiring a Qualified with real Guidance on How to Select a Contractor.

📍 Floorology Five-Star Interiors | Rothschild, WI
Serving Central & Northern Wisconsin

HEY, YOU. 👋 Yes, you-the one scrolling. 😉If you enjoy following Floorology, we have a tiny favor to ask:Don’t be a silen...
08/21/2026

HEY, YOU. 👋 Yes, you-the one scrolling. 😉

If you enjoy following Floorology, we have a tiny favor to ask:

Don’t be a silent fan. ❤️

See a project you love? Give it a like.

Something catch your eye? Tell us what you think.

Have a question? Ask it.

Know someone who would enjoy what you’re seeing? Share it with them.

Those little interactions help more people discover Floorology, learn what we do, and get to know the people behind the company-and for a small, local business like ours, that support means more than you probably realize.

In return, we’ll keep bringing you beautiful transformations, behind-the-scenes craftsmanship, honest remodeling education, design inspiration, real project pricing, new products…and, of course, the occasional Bodie and Scout appearance. 🐾

And since we have your attention…

What would YOU like to see more of from Floorology?

Design tips?
Before & afters?
Real project pricing?
Behind the scenes?
New products?
More dogs? 😄
Something else entirely?

Tell us below. 👇 We really want to know.

Thanks for following along, cheering us on, and helping more people discover our company. ❤️

Beautifully finished homes don't happen by accident.They're the result of hundreds of thoughtful decisions - all working...
08/20/2026

Beautifully finished homes don't happen by accident.

They're the result of hundreds of thoughtful decisions - all working together.

At Floorology, every remodel project starts with listening. Then comes thoughtful design, product selections, 3D renderings, careful planning, and coordination long before construction ever begins.

Why does that matter?

Because when your flooring, tile, cabinetry, countertops, lighting, furnishings, and interior finishes are planned together from the very beginning, the finished home feels more cohesive, the construction process is smoother, and you can move forward with confidence knowing every detail has been thoughtfully considered.

That's the value of our Five-Star Interiors Design + Build approach.

Whether you're planning a bathroom remodel, kitchen remodel, whole-home renovation, or a new construction home, we'd love to welcome you into our Rothschild Showroom & Design Center and help bring your vision to life.

❤️ Beautifully finished homes start with thoughtful design.

Anyone can call themselves “the best.”We'd rather keep working to earn it.After 15 years in business, community recognit...
08/19/2026

Anyone can call themselves “the best.”

We'd rather keep working to earn it.

After 15 years in business, community recognition, awards for installation excellence, industry accreditation, certifications, and countless hours spent designing, installing, learning, and refining our craft, we still believe there's always room to be better.

We hope we never lose that mindset.

It keeps us humble.
It keeps us learning.
It keeps us paying attention to the details.
And it keeps us grateful for every project entrusted to us.

We don't believe being the best is something a company simply declares in its advertising.

It's something you have the opportunity to demonstrate - one project, one client, one decision, and one detail at a time.

Some days we'll get it exactly right. Other days we'll learn something that makes us better tomorrow.

Either way, we'll keep showing up, working hard, continuing our education, and doing our best to earn the trust placed in us by every homeowner, builder, designer, and remodeler who chooses Floorology.

Because at the end of the day...

Reputation isn't what you say about yourself.
It's what your work - and the people you serve - say about you.

Address

10209 Market Street
Rothschild, WI
54474

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 3pm

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