FLOOROLOGY

06/01/2026

Every beautiful bathroom remodel starts somewhere.

Today, that journey begins in Weston.

While most people picture the finished tile, fixtures, and finishes, a successful remodel starts with careful planning, preparation, and demolition.

This project will include:
✔ New luxury vinyl plank flooring
✔ New wall and ceiling paint
✔ A custom tile tub/shower surround
✔ A 100% waterproof shower system
✔ A custom recessed niche
✔ New Kohler fixtures and a deep soaking tub

Today, Shawn is kicking things off by carefully removing existing fixtures and preparing the space for the transformation ahead.

This is going to be a fun one to watch. We're excited to share the progress along the way and show how thoughtful design, quality materials, and expert installation come together to create a space that will be enjoyed for years to come.

Stay tuned!

05/31/2026

When craftsmanship, design, and technical expertise matter, call Floorology.

Custom tile showers. Bathroom remodels. Kitchen remodels. Whole-home interiors. New construction.

Thoughtfully designed. Expertly built.

www.floorology.com

wedi North-America
Artie Reetz

05/30/2026

05/29/2026

Progress Update // Minocqua Remodel

One of the biggest misconceptions in remodeling is that every bathroom in a home should look exactly the same.

In reality, the most successful bathroom remodels create a sense of cohesion throughout the home while allowing each space to serve its own purpose and personality.

These three bathrooms are currently taking shape as part of our Minocqua design-build remodel, each featuring a unique combination of materials and design elements:

✔ Large-format tile to minimize grout joints and create a clean, seamless look
✔ Natural pebble mosaics that add warmth, texture, and slip resistance underfoot
✔ Wood-look feature tile inspired by the natural beauty of the Northwoods
✔ Custom tile shower details designed to balance beauty, functionality, and long-term performance

Thoughtful material selection is about more than appearance alone. The size, texture, maintenance requirements, durability, and intended use of each space all play an important role in creating bathrooms that not only look beautiful, but function well for years to come.

One of our favorite parts of the remodeling process is watching carefully planned design concepts transform into spaces that homeowners will enjoy every day.

Excited to continue sharing the progress as this Minocqua bathroom remodel comes together.

05/28/2026

Call us to learn more about our 100% Waterproof Guarantee.

wedi North-America
Artie Reetz

05/27/2026

One of the biggest misconceptions in remodeling?

That tile and grout are what make a shower waterproof.

They’re not.

The tile is simply the finished surface. The true waterproofing happens underneath — through properly engineered shower systems designed to manage water, drainage, movement, and long-term moisture protection behind the scenes.

That’s why proper shower construction involves far more than simply “setting tile.”

At Floorology, we utilize advanced waterproofing systems, manufacturer-approved installation methods, and TCNA-recognized industry standards to help ensure long-term performance where it matters most.

These progress photos from our Minocqua remodel show part of that process — from professional waterproofing preparation to the detailed installation work that eventually becomes a finished custom tile shower.

That level of system integration and installation expertise is also what allows Floorology to confidently offer a Lifetime 100% Waterproof Shower Guarantee.

Because exceptional remodeling is about more than appearance alone — it’s about craftsmanship, durability, and creating spaces designed to perform beautifully for years to come.

05/26/2026

Good news: neutral does not mean boring.

Texture, pattern, shape, finish, lighting, hardware, and material mix all add character without adding bold color.

We loved working with our client on this Presque Isle, WI new construction project and helping bring together details that feel calm, timeless, and still completely personal.

A neutral kitchen can absolutely have personality — when the details are done right.

05/25/2026

After long days on the jobsite in Minocqua, somebody is usually ready to relax before the rest of us. 😅

One of the things we’ve grown to appreciate about working on projects in the Northwoods is the quieter pace, peaceful evenings, and little moments in between the long workdays.

Grateful for meaningful projects, beautiful surroundings, and the opportunity to continue doing the work we love.

Hope everyone is having a great start to their week.

05/22/2026

Behind every finished remodel are hundreds of small decisions most people will never see.

Long days. Dust everywhere. Constant problem solving. Design revisions. Technical details. Material coordination. And usually a running list of “just one more thing” before the day finally ends.

One of the unique things about working together as a husband-and-wife team is that the projects become deeply personal. We work through the challenges together, celebrate the progress together, and genuinely care about every space we help bring to life.

Over time, you realize great remodeling is about far more than beautiful finishes alone. It’s about trust. Communication. Craftsmanship. And creating spaces that people will truly enjoy living in for years to come.

That’s one of the things we love most about what we do.

Grateful for incredible clients, meaningful projects, and the opportunity to continue bringing thoughtful design and lasting craftsmanship to homes throughout the Northwoods and Central Wisconsin.

05/21/2026

Progress Update // Minocqua Remodel

One of the things we love most about custom tile work is that no two projects are ever exactly alike.

Every material behaves differently.
Every layout requires planning.
And every detail matters.

For this Northwoods custom tile shower, we’re installing a natural pebble mosaic shower floor designed to bring warmth, texture, and an organic, spa-like feel to the space while still performing beautifully in a wet environment.

Natural stone mosaics have a handcrafted quality to them that makes a shower feel softer, more grounded, and connected to the surrounding environment — especially in a Northwoods home like this one.

But achieving a clean, seamless result with pebble mosaics requires far more than simply setting tile.

Proper layout planning, spacing, drainage, waterproofing, and installation precision all play a major role in both the final appearance and long-term performance of the shower system.

At Floorology, we believe the best custom showers combine:
✔ Thoughtful design
✔ Technical waterproofing expertise
✔ Professional installation methods
✔ Natural material beauty
✔ Long-term durability

Because truly exceptional tile work should not only look beautiful — it should feel beautiful to live in for years to come.