10/30/2026
Let's talk about preferred vendor lists. 🌿
One thing I've found incredibly frustrating in the wedding industry is being included on a venue's Preferred Vendor List but never receiving a single referral.
Being listed is wonderful, and I'm grateful for the opportunities to be included. But being on a list and actually being recommended are two very different things.
As a small, independent wedding floral business, building relationships and getting in front of the right couples is so important.
Interestingly, many of my bridal clients have come through personal referrals from friends rather than the industry connections I've worked hard to establish.
It makes me wonder: Are preferred vendor lists really creating meaningful connections between wedding professionals, or are we simply names on a page?
I believe the best weddings happen when vendors genuinely support one another, share each other's work, and confidently recommend professionals they trust.
A rising tide lifts all boats. 🤍
To my fellow wedding professionals: I'd love to hear your thoughts. Do preferred vendor lists actually bring you business?
