Formr

Formr Objects. With conviction. Thoughtfully designed furniture that provides a second chance to formerly incarcerated individuals and construction debris.

07/16/2026

One year ago, a fire tore through our SOMA workshop.

We lost the space. We did not lose the mission.

To everyone who showed up for us: the people who gave financially, who carried boxes and rebuilt benches, who sent a message exactly when we needed it. Thank you. You kept us standing.

Today we're moving into a new home on Mission Street, and with it comes a sharper focus on our frame line. Urban Ashes has been central to that work, bringing the expertise and partnership that made our frame line possible. Finding the right space took nearly a year. We got here because of partners who refused to give up on us.

Our wholesale partners held their patience while we rebuilt.

Building Resources held onto our salvaged materials so nothing went to waste.

The SF Office of Economic and Workforce Development and the SF Department of Environment backed this next chapter with grant support, with Green Lynx as our partner on the Department of Environment work.

DJDS stood with us through the fire and keep pushing the Donation Collection and other projects forward. Gensler waited patiently and is helping shape the next Donation Collection.

And in the middle of it all, a proud one: Formr is a finalist for SFMade Manufacturer of the Year.

From the ashes, a new space and a future storefront. More soon.

My name is Sasha Plotitsa, and I’m the founder of Formr.At Formr, we believe in second chances, for both people and the ...
07/29/2025

My name is Sasha Plotitsa, and I’m the founder of Formr.

At Formr, we believe in second chances, for both people and the planet. We transform construction waste into thoughtfully designed furniture while creating job opportunities for individuals rebuilding their lives, including those who have experienced homelessness, incarceration, or other systemic barriers.

On July 16th, our workshop in San Francisco’s SOMA neighborhood was severely damaged in a fire. Thankfully, no one was injured, but the destruction to our workspace and equipment was extensive.

We are now seeking support to help us recover and rebuild. Funds raised will go toward replacing essential equipment, covering payroll for our small but mighty team, and managing unforeseen costs that come with restarting after such a loss.

This work is more than a business, it's a labor of love. Over the past 7 years, I’ve poured everything I have into this mission. From long nights building furniture out of construction waste, to mentoring formerly incarcerated individuals as they reintegrate into the workforce, Formr has been my way of creating tangible change in the world. It hasn’t always been easy, but it’s always been worth it.

Formr’s mission has been recognized in , , , , , and other national publications, proof that when you align craft, impact, and sustainability, the world pays attention.

Now, I’m humbly turning to this community for help. Your support will allow us to keep doing the work: to uplift people, reduce waste, and keep creating beauty with purpose.

Please help support us on GoFundMe (link in bio). If you’re unable to donate, you can still make a big impact by sharing this campaign with your friends, family, or anyone who believes in circular design, equity, and fresh starts.

Thank you for being part of this journey.

With gratitude,
Sasha Plotitsa

www.theformr.com

It's Formr's birthday! Thanks so much to all of you that have supported us over the years. Couldn't be here without you....
03/11/2024

It's Formr's birthday! Thanks so much to all of you that have supported us over the years. Couldn't be here without you. You know who you are.

We have a gift to thank you for being amazing! You get one of these photo holders to display your own memories when you place an order today (March 11, 2024). Just email [email protected] which item you want after you place the order, and we will add it to the order.

Thank you!

Hey there. Sneak peek time. Dropping next week for our favorite friends...the Formr plant collection.
09/30/2022

Hey there. Sneak peek time. Dropping next week for our favorite friends...the Formr plant collection.

09/06/2022

****LAST DAY****
LIMITED EDITION
Labor Day overLAP Special.
Designed in partnership with . Get your multipurpose overLAP laptop desk today. You will be blown away by the versatility...from desk to end table to couch arm. Formr supports second chances. More info in the bio. Proceeds donated to

09/02/2022

***LIMITED EDITION***
Labor Day Weekend only. We have partnered with to create this cool two-tone overLAP. Check it out on theFormr.com. Proceeds will be donated to .

“There are three responses to a piece of design — yes, no and WOW! Wow is the one to aim for.” — Milton Glaser ...
07/01/2022

“There are three responses to a piece of design — yes, no and WOW! Wow is the one to aim for.”
— Milton Glaser

To the trade – If you are not aware of our loyalty program you are missing out!- Exclusive trade discounts on all...
07/01/2022

To the trade – If you are not aware of our loyalty program you are missing out!

- Exclusive trade discounts on all full-price products.
- Receive personalized advice and support.
- Order your custom piece to fit perfectly in your space.
- Be the first to get newly dropped products!

Hurry and sign up on our website!

Address

746 Natoma Street
San Francisco, CA
94103

Telephone

+14152373436

Website

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