Catalina Rug

Catalina Rug America’s Top Source of Hand-Knotted Persian & Oriental Rugs Since 1998. Located in Los Angeles and serving nationwide.

From its beginnings in Iran, Catalina Rug has been in the rug business for three generations. The US store was launched in 1999 in a small front store in Redondo Beach, a beach city in Southern California. It is operated by the owners Jeff Shadkam and Rose Shadkam. Jeff Shadkam is the 3rd generation in his family to be in the rug business and has over 35 years of experience. Rose has over 17 years

of experience and loves helping customers with choosing the perfect rug for their home. Always striving to improve our customers’ experience, we were one of the first rug stores to go online. The company expanded quickly and is now a worldwide online rug store. Catalina Rug currently operates out of a large warehouse in the city of Torrance in sunny Southern California.

09/03/2026

Knots per square inch is the number everyone quotes — and the one most people misread. 🧶

Here's the secret: higher isn't automatically better. KPSI isn't a grade for quality, it's a roadmap to the style you actually want.

• Under 80 — village and tribal rugs like Gabbeh, Baluch and Qashqai. Coarser weave, bold geometry, rustic character.
• 80–200 — solid everyday luxury. Hamadan, Heriz, Tabriz. Durable, beautifully detailed, built to last generations.
• 200–400 — very fine work. Kashan, Isfahan, Nain and fine Tabriz, where curvilinear designs get ultra-crisp.
• 400–1,200+ — the pinnacle. Top-grade Nain, Isfahan silk-foundation pieces, the finest silk rugs. Rare and investment-grade.

Design, artistry, wool quality and age matter just as much.

Watch 👇 then explore the rug encyclopedia: https://www.catalinarug.com/rug-encyclopedia/

Which tier is the rug in your living room? 👇

09/02/2026

Black is the hardest colour to build a Persian rug on. 🧶

Most fine rugs start from red, ivory or indigo, because those grounds forgive. Black shows everything — every knot that sits a fraction proud, every line that wanders. Weave a medallion on black and there is nowhere to hide.

This Tabriz is built on black, and then answers the difficulty with precision: roughly 484 knots per square inch, silk and wool pile on a pure silk foundation. The medallion floats in ivory and blush, ringed by floral tracery so fine it reads more like engraving than pile, and the whole thing is framed in a soft rose border that cools the contrast.

1,372 days at the loom. 12,348 hours. Just under four years.

Come look closely 👆

9'7" x 13'3" · Silk & Wool on a silk foundation · ~484 KPSI · $19,500
One-of-a-kind — only one in stock.
👉 https://www.catalinarug.com/product/10-x-13-tabriz-authentic-persian-rug-5014600/

Would you dare a black-ground rug? 🖤

09/01/2026

Think you're looking at a real Persian rug — or a machine-made fake? 🔍

Five ways to tell, in about a minute:

1. Check the back. A genuine hand-knotted rug shows the knot structure mirroring the front design perfectly. No canvas backing, no latex layer.
2. Look at the fringe. On a real Persian rug it's a natural continuation of the internal warp threads. Stretched, sewn or glued on separately? Fake.
3. Feel the fibers. Real wool feels warm and slightly lanolin-rich. Genuine silk feels cool, smooth and naturally lustrous — never slick or synthetic.
4. Spot the abrash. Slight color shifts across the field come from organic dye lots. Perfectly flat, uniform color usually means machine-made with synthetic dyes.
5. Demand documentation. A reputable dealer always provides a certificate of authenticity with origin, age, materials and weaving technique.

Watch 👇 every rug we sell is certified authentic: https://www.catalinarug.com/certified-authentic/

Which test surprised you most? 👇

08/31/2026

Six years. That's how long one person spent making this rug. 🧶

The record says 2,258 days at the loom — 20,322 hours. Start it the year a child is born and you'd finish around the time they start school.

It's a Kashan, 80 to 100 years old, and it is enormous: 14'3" x 22'3". Palace scale, the kind of rug woven for a room most houses don't have. A deep red field carrying an unbroken allover floral, framed by a dark indigo border, hand-knotted in wool at roughly 324 knots per square inch.

What we keep coming back to is the arithmetic of it. At that knot count and that size, we're looking at tens of millions of individual knots, each one tied by hand, each one a decision. Nobody weaving this in 1930 expected you to be looking at it now.

Come see the whole thing 👆

14'3" x 22'3" · 100% Wool · ~324 KPSI · 80–100 years old · $37,000
One-of-a-kind — only one in stock.
👉 https://www.catalinarug.com/product/kashan-rug-143-x-223/

What's the largest rug you've ever owned? 📏

08/30/2026

Twenty-eight years ago, a workshop decided the Persian rug had more to say. 🧶

Shirfar didn't abandon the old rules so much as bend them — innovative designs, a color palette nobody in the trade was using, modern creativity laid over genuinely masterful weaving. People who thought they knew what a Persian rug looked like fell for something unmistakable.

Today the revolution continues, one loom at a time.

Watch 👇 then see our signature pieces: https://www.catalinarug.com/signature-rugs/

Traditional or contemporary — which way do you lean? 👇

Every rug has a hometown. 🗺️Meet Isfahan — the city Shah Abbas made his capital in 1598, where court workshops drafted c...
08/29/2026

Every rug has a hometown. 🗺️

Meet Isfahan — the city Shah Abbas made his capital in 1598, where court workshops drafted carpet designs the way painters drafted miniatures. That golden age ended when the city was sacked in 1722, and the looms stayed quiet for almost two centuries.

Master workshops revived them around 1919 — and nearly every Isfahan you can buy today descends from that revival.

Swipe through the story, then meet a 4'10" × 7'3" silk-and-wool Isfahan from our gallery 👉 https://www.catalinarug.com/product-category/persian-rugs/isfahan/

Which weaving city should we visit next? 👇

08/28/2026

Say "Qum" to a rug person and they picture silk. 🧶

Qum is the city that made its name on silk rugs — luminous, delicate, the kind of piece you hang on a wall or put somewhere feet rarely go. Which makes this one quietly unusual: a Qum woven in 100% wool, at roughly 289 knots per square inch, with all of that city's floral precision intact.

The practical upshot? You can actually live on it.

At 3'3" × 12'10" it's built for the place most people struggle to furnish — a long hallway, a narrow entry, the stretch of floor between the kitchen and the back door. Nearly thirteen feet of beige field scattered with rose, green and gold florals, framed by a golden border.

Hallways take the most traffic in a house and get the least attention. This is the rug that fixes that.

Take the walk-down with us 👆

3'3" × 12'10" · 100% Wool · ~289 KPSI · $4,100
One of a kind — there is no second one.
👉 https://www.catalinarug.com/product/beige-floral-qum-3-3-x-12-10/

What's the most awkward space in your home? Tell us in the comments — we're good at this. 📏

08/27/2026

Here's a rug shape almost nobody weaves anymore: the square. 🧶

6'5" × 6'7" — near enough to square that your eye reads it as one. And square rooms are everywhere: the breakfast nook, the square entry, a conversation grouping of four chairs, the floor under a round dining table. Put a rectangle in any of those and something always feels slightly off. A square just settles.

This one is a Tabriz, 40–50 years old, woven in silk and wool at roughly 325 knots per square inch. A beige field of florals inside a green border, with brown and red running through it.

The record on this rug says 264 days at the loom. 2,376 hours. That's a weaver showing up for nine hours a day, every day, for the better part of a year — for a piece you could carry under one arm.

Come take a look around it 👆

6'5" × 6'7" · Silk & Wool · ~325 KPSI · 40–50 years old · $8,500
One-of-a-kind — only one in stock, and there won't be another.
👉 https://www.catalinarug.com/product/tabriz-65-x-67/

Got a square room that's defeated you? Tell us about it below — this is our favorite puzzle. 📐

08/26/2026

Some rug patterns were designed. This one carries a king's name. 🧶

The Shah Abbas design began as the ultimate status symbol — a pattern associated with royalty from the start. At its heart is the lotus flower, an ancient symbol that long predates the rug itself, and the layout is pure elegance: a central medallion with everything else in orbit around it.

What's changed is the color. Softer, quieter palettes are moving a centuries-old royal design into modern interiors — proof that true masterpiece design doesn't age, it adapts.

Watch 👇 then browse our Isfahan rugs: https://www.catalinarug.com/product-category/persian-rugs/isfahan/

Would you put a royal design in a minimalist room? 👇

08/26/2026

In the world of Persian weaving, some names are spoken with a little more weight. One of them is Saber. 🧶

Seventy years ago a young prodigy in Mashhad built an empire of pure artistry — sixty looms, and a rule that still sounds audacious: nothing smaller than 12 square meters. Grandeur wasn't a flourish, it was the whole specialty. Saber passed twenty years ago, but a master of three decades carries the torch, and the signature remains a protected mark of excellence — still whispered about by collectors worldwide.

Watch 👇 then browse our Mashad rugs: https://www.catalinarug.com/product-category/persian-rugs/mashad/

Have you ever stood on a rug that filled an entire room? 👇

Address

3415 Fujita Street
Torrance, CA
90505

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13105399373

Website

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