Revitalize Your Floor, Formally Strand's On The Floor

07/27/2019

Let's get creative with your flooring options!

03/08/2019

Head over to our NEW page and drop us a like!

Flooring retail store in Whitewater WI. Offering all types of flooring, plus cabinets and counterto

01/02/2019

Happy New year from our family!

10/17/2018

Ready for a fresh look?

02/04/2018

As of 02/01/2018 Strand's on the Floor is under new ownership! Adrian and Carla Nico have purchase the assets of my store while I move on to the next chapter of my life. Consider stopping in, they are anxious to meet the people in the Whitewater community. They are both very familiar with the flooring and design business and will work with Cabinets and Design by Cozette same as I have for the past 14 years. Congratulations to A***n & Carla!

11/22/2017

So much stock,so little time to update before the holiday guests arrive!

11/01/2017

Floorte Pro resilient vinyl has it all. It is built to preform under heavy foot traffic, and is available in an extensive palette of visuals that will look beautiful years from now. What makes this product unique is the compressed core technology that ensures ultimate impact resistance.

10/11/2017

Does your house need a face lift? Come into the store to look at the new display of decorative accents from Shaw! Shaw now has a wide selection of glass, tile, and stone decorative accents to give any room the refresher it needs!

10/06/2017

With Dynamic HD Imaging Paramount Porcelain Floor has a variety of realistic wood, stone and brick look tile. From the beaches of Havana to the streets of vintage New York, Paramount has aesthetic styles to fit any home.

09/27/2017

Soniclean Soft Carpet Upright Vacuum Cleaner is the ultimate vacuum for soft carpet. It is designed to provide a deep clean to that hard to clean plush carpeting. Stop in to the store today to pick up a Soniclean vacuum to get your plush carpeting looking like new again!