What started off in Nadja’s home kitchen as a passion for environmentally friendly products and sustainable resources soon developed into a small business, when the name Pure Touch was born and she started selling them in a small local shop. Her two hands quickly needed more hands to knit and crochet. Being a social worker, she wanted to provide women in the vulnerable community of Ocean View with
the opportunity to earn an income, helping them support themselves and their families. In February 2020 this dream became reality when she recruited three women from the community to knit and crochet high quality, eco-friendly products using 100% natural, locally sourced yarns. Pure Touch is growing to become a social enterprise, selling beautifully handmade products but with the focus on building relationships and a community of women that support each other. By teaching new skills and providing opportunities for income generation and social support within a business structure we aim to uplift and empower women in the community. We currently work with a group of 8 amazing women – married and single mothers, widows and grannies with whom we meet twice a week. During our meetings we train, knit and crochet, share, laugh and support one another.
